DFM welcome the Srfond Norwegian Sou Film Fund as a new partner

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DFM welcome the S rfond Norwegian South Film Fund as a new partner --

Thu, 05 May 2016 12:27

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The Durban FilmMart (DFM), the joint programme of the Durban Film Office (DFO) and the Durban International Film Festival (DIFF), has added the S rfond Norwegian South Film Fund to its roster of strategic partners for its 7th edition, which runs from 17 to 20 June. As part of the partnership, S rfond will provide a new DFM award which will give the selected project the opportunity to pitch at the S rfond Pitching Forum in Oslo later this year. The main objective of S rfond is to increase film production in countries where filmmakers face political or economic restraints.

The pitching forum is held every year in October during the Films from the South Festival in Oslo. The event gives international producers from countries in the South the chance to present their projects to potential Norwegian co-producers, with the aim of entering into a co-production agreement and applying for further support from S rfond. The DFM award consists of a confirmed seat at the pitching forum, a pitch course, coverage of hotel and meals, and a substantial contribution towards travel expenses.

Since its first round of grants in 2012, S rfond has become an increasingly important player in the tough market of co-financing film productions beyond the western hemisphere, said Lasse Skagen, artistic director of S rfond. Through engaging in a new co-operation with Durban FilmMart in 2016, giving a seat to an emerging African director at the pitching forum in October, and promoting the possibility of S rfond funding at the market, we hope to increase the presence of African applicants in the 2017 round of S rfond grants. We are very grateful to Durban FilmMart for giving us this opportunity to join forces with one of the most prestigious film markets on the African continent.

Although the partnership with DFM only kicks off this year, the fund has already established a link to DFM. Last year Durban-based Vuleka Productions was selected to pitch at the forum with their project Hola Hola, which was selected as a DFM project in 2014. Vuleka producer, Julie Frederikse, spoke enthusiastically about the forum. Being selected to participate in the S rfond Pitching Panel in Norway was a tremendously valuable experience. The calibre of the projects and producers was very high. The coaching sessions to prepare for pitching were really helpful. And it was extremely rewarding to interact with producers and directors from other countries who face the same kinds of challenges in making authentic local feature films that we do in South Africa.

The DFOs Toni Monty said she was excited about the newly established relationship with S rfond. This new partnership further extends the reach of the Durban FilmMart and will no doubt help to stimulate further development of the rapidly growing film industry on the African continent.

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