Knowledge Network selects ThinkAnalytics to launch AI-pow...

Transforming viewer and content data into real-time intelligence to deliver relevant streaming experiences at scale

ThinkAnalytics, the global leader in AI-powered video content discovery and personalization for TV and streaming, today announced that Knowledge Network, British Columbia's public educational broadcaster and streaming service, has gone live with ThinkMediaAI, giving viewers a new, personalized TV experience underpinned by intelligent search and content recommendations.

With ThinkAnalytics' ThinkMediaAI, Knowledge Network is turning siloed content metadata and viewer signals into actionable TV intelligence to deliver relevant discovery, drive engagement, and unlock the full value of their content investments. It can now personalize the experience at the user level through anonymized profiling and a dynamic UI, which continuously updates the rail positioning as viewer preferences evolve. It now offers new discovery features that surface relevant content in real time, improving navigation and content visibility.

In addition to enhancing the viewer experience, Knowledge Network's editorial and curation teams are also benefiting from enhanced decision-making using ThinkMediaAI's insights and intelligence about viewing behavior trends and content investments. Built-in A/B testing and automation tools are streamlining editorial workflows, improving decision-making, and accelerating time-to-market for new content and campaigns.

Ravi Singh, Director of Streaming Experiences at Knowledge Network, commented, This is a significant step forward for us, and our audiences are already responding positively to the new experience. ThinkMediaAI helps us better understand what our viewers want to watch, so we can deliver more personalized experiences at scale, while getting more value from the data we already have.

Peter Docherty, ThinkAnalytics CTO and co-founder, commented, Despite the scale of data operators generate across TV and streaming, much of it remains underutilized and difficult to interpret and activate. Knowledge Network has tackled this head on by deploying ThinkMediaAI to transform metadata and viewer signals into real-time intelligence that powers more relevant experiences and measurable business outcomes from deeper engagement to stronger audience loyalty.

Knowledge Network is British Columbia's public educational broadcaster, providing free access to more than 9,000 hours of commercial-free curated programming each year. Available across broadcast, digital, and streaming platforms, with content focused on original documentaries, dramas, factual and performing arts programs.

LINK:	https://kitplus.com/news/knowledge-network-selects-thinkanalytics-to-l...
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