Professional audio manufacturer Powersoft announced that its revolutionary Deva two-way messaging system has been integrated three city blocks at the heart of downtown Thomasville, Georgia: a classic and historic Downtown, USA location that required a comprehensive entertainment, information and messaging solution for its Victorian Christmas event that took place in December. S&L Integrated, LLC, based out of Thomasville, Georgia, specified Deva for the project for its powerful content delivery features, ease of integration and usability.
The catalyst for the installation was Victorian Christmas - an annual three-day event in the city center that hoists the holiday spirits of both residents and tourists alike. The City Council wanted to be able to play holiday music along the core three blocks of its Main Street to enhance the Christmas shopping experience for visitors, as well as program announcements and handle control of the units from a centralized location. Most of all, the City didnt want to have to rip up its sidewalks, or create any unwanted physical disruption of its historic downtown environment - therefore the solution had to be wireless.
A Revolutionary System for a Traditional City
Enter Deva - which fit the tall bill of requirements exactly, and is also set to create a path for future integrations that may occur down the road: Thomasville has done a great job of being a leader in their downtown development in the state of Georgia, said Jason Jones, President of S&L Integrated. When we looked at the citys needs, which were nothing short of visionary, Deva was exactly what I was looking for. Frankly, there was nothing else like it on the market.
The project started with the citys administrator, Karen Smith, Executive Director of Main Street and Tourism, who gave Jones a call explaining that she wanted to put some music downtown to enhance the shopping experience for people. he says. The problem was since the city is historic and the sidewalks are old, we were unable to run any of the wires through the buildings or underneath the sidewalks. I spoke to my rep at Powersoft and he recommended the Deva wireless system - so we took that route and piggy-backed off of the citys wi-fi.
With this product, the city can now realize its music needs, and is able to push out information on special events and other announcements, he continues. There are many more capabilities Deva offers - such as video capture - that the city hopes to take advantage of in the near future. Though he had never worked with the product before, Jones had already been familiar with the Powersoft brand itself: I knew Poweroft amplifiers from other installations, and of course the quality is great. My experience with the new Deva product is exactly what you would expect from Powersoft.
Deva: Delivering on its Promise
During the equipment selection process, Jones reports that first impressions by the City Council were favorable for Deva: Powersoft provided us with a demo unit that we were able to test, says Jones. The networking team for the City got behind and said it would be great for what we were looking to accomplish. A major selling point for us was the cost savings on labor - both for the installation itself, which didnt have to involve wiring, as well as the fact that we didnt have to rip up and replace the sidewalks. Deva allowed us to retain the historical context of the city without any disruption.
Each of the Deva units - 20 in total - were mounted discreetly in trees lining each side of Main Street, positioned approximately 20 yards apart from one another. Installation was easy, recalls Jones. As soon as we got each of the Deva units up in the trees, the City helped us with setting up their Wi-Fi. S&L Integrated Systems used adjustable strapping to secure each of the rugged, outdoor-rated Deva units in the trees. In terms of power consumption, the City was able to run all of the Deva units off of a 20 amp circuit, using the same outlets that were used to power the lighting in the trees.
As far as the audio performance is concerned, Deva has delivered: They sound great, says Jones. The coverage pattern is very wide, so we are able to cover a good bit of the streetscape. Each Deva is pointed towards the other side of the street, so they are blanketing the entire road as well as the sidewalks on the opposite sides.
A Future-Proof Solution for a Historic and Visionary City
Thomasvilles Victorian Christmas has clearly leveraged many of the benefits of Deva, there are many features that have not been in use, yet may be implemented in the future. For example, Devas solar panel capabilities, its lighting and video capabilities and remote monitoring features - which could be managed from the Citys own data center via Powersofts customizable software.
This years Thomasvilles Victorian Christmas was once again a hit - and the Christmas music the City was able to help create a festive ambiance among holiday shoppers. Feedback among those attending was favorable: Guests of the Thomasville Victorian Christmas said that they enjoyed Christmas music being played, and how much this added to the spirit and the mood of the event, Jones says. The system was also nimble, enabling certain Deva units to shut down to accommodate street performers, he says: There are many street performers who play from time to time, and all of these are scheduled. By using the software that came with Deva, were able to program the times these people would be performing and turn off the pre-programmed music at the locations as needed.
Currently, the City is building an amphitheater downtown, and Jones says that the Deva network might be expanded: The plan is to expand this system to the amphitheater, which is another six or eight blocks away, he explains. It is a huge benefit that this system is expandable, and will stretch as far as
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Professional audio manufacturer Powersoft announced that its revolutionary Deva two-way messaging system has been integrated three city blocks at the heart of downtown Thomasville, Georgia: a classic and historic Downtown, USA location that required a comprehensive entertainment, information and messaging solution for its Victorian Christmas event that took place in December. S&L Integrated, LLC, based out of Thomasville, Georgia, specified Deva for the project for its powerful content delivery features, ease of integration and usability.
