Professional audio manufacturer Powersoft announced that its revolutionary Deva two-way messaging system has been integrated three city blocks at the heart of downtown Thomasville, Georgia: a classic and historic Downtown, USA location that required a comprehensive entertainment, information and messaging solution for its Victorian Christmas event that took place in December. S&L Integrated, LLC, based out of Thomasville, Georgia, specified Deva for the project for its powerful content delivery features, ease of integration and usability.
The catalyst for the installation was Victorian Christmas - an annual three-day event in the city center that hoists the holiday spirits of both residents and tourists alike. The City Council wanted to be able to play holiday music along the core three blocks of its Main Street to enhance the Christmas shopping experience for visitors, as well as program announcements and handle control of the units from a centralized location. Most of all, the City didnt want to have to rip up its sidewalks, or create any unwanted physical disruption of its historic downtown environment - therefore the solution had to be wireless.
A Revolutionary System for a Traditional City
Enter Deva - which fit the tall bill of requirements exactly, and is also set to create a path for future integrations that may occur down the road: Thomasville has done a great job of being a leader in their downtown development in the state of Georgia, said Jason Jones, President of S&L Integrated. When we looked at the citys needs, which were nothing short of visionary, Deva was exactly what I was looking for. Frankly, there was nothing else like it on the market.
The project started with the citys administrator, Karen Smith, Executive Director of Main Street and Tourism, who gave Jones a call explaining that she wanted to put some music downtown to enhance the shopping experience for people. he says. The problem was since the city is historic and the sidewalks are old, we were unable to run any of the wires through the buildings or underneath the sidewalks. I spoke to my rep at Powersoft and he recommended the Deva wireless system - so we took that route and piggy-backed off of the citys wi-fi.
With this product, the city can now realize its music needs, and is able to push out information on special events and other announcements, he continues. There are many more capabilities Deva offers - such as video capture - that the city hopes to take advantage of in the near future. Though he had never worked with the product before, Jones had already been familiar with the Powersoft brand itself: I knew Poweroft amplifiers from other installations, and of course the quality is great. My experience with the new Deva product is exactly what you would expect from Powersoft.
Deva: Delivering on its Promise
During the equipment selection process, Jones reports that first impressions by the City Council were favorable for Deva: Powersoft provided us with a demo unit that we were able to test, says Jones. The networking team for the City got behind and said it would be great for what we were looking to accomplish. A major selling point for us was the cost savings on labor - both for the installation itself, which didnt have to involve wiring, as well as the fact that we didnt have to rip up and replace the sidewalks. Deva allowed us to retain the historical context of the city without any disruption.
Each of the Deva units - 20 in total - were mounted discreetly in trees lining each side of Main Street, positioned approximately 20 yards apart from one another. Installation was easy, recalls Jones. As soon as we got each of the Deva units up in the trees, the City helped us with setting up their Wi-Fi. S&L Integrated Systems used adjustable strapping to secure each of the rugged, outdoor-rated Deva units in the trees. In terms of power consumption, the City was able to run all of the Deva units off of a 20 amp circuit, using the same outlets that were used to power the lighting in the trees.
As far as the audio performance is concerned, Deva has delivered: They sound great, says Jones. The coverage pattern is very wide, so we are able to cover a good bit of the streetscape. Each Deva is pointed towards the other side of the street, so they are blanketing the entire road as well as the sidewalks on the opposite sides.
A Future-Proof Solution for a Historic and Visionary City
Thomasvilles Victorian Christmas has clearly leveraged many of the benefits of Deva, there are many features that have not been in use, yet may be implemented in the future. For example, Devas solar panel capabilities, its lighting and video capabilities and remote monitoring features - which could be managed from the Citys own data center via Powersofts customizable software.
This years Thomasvilles Victorian Christmas was once again a hit - and the Christmas music the City was able to help create a festive ambiance among holiday shoppers. Feedback among those attending was favorable: Guests of the Thomasville Victorian Christmas said that they enjoyed Christmas music being played, and how much this added to the spirit and the mood of the event, Jones says. The system was also nimble, enabling certain Deva units to shut down to accommodate street performers, he says: There are many street performers who play from time to time, and all of these are scheduled. By using the software that came with Deva, were able to program the times these people would be performing and turn off the pre-programmed music at the locations as needed.
Currently, the City is building an amphitheater downtown, and Jones says that the Deva network might be expanded: The plan is to expand this system to the amphitheater, which is another six or eight blocks away, he explains. It is a huge benefit that this system is expandable, and will stretch as far as
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Professional audio manufacturer Powersoft announced that its revolutionary Deva two-way messaging system has been integrated three city blocks at the heart of downtown Thomasville, Georgia: a classic and historic Downtown, USA location that required a comprehensive entertainment, information and messaging solution for its Victorian Christmas event that took place in December. S&L Integrated, LLC, based out of Thomasville, Georgia, specified Deva for the project for its powerful content delivery features, ease of integration and usability.
