DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
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DAZN has partnered with TikTok to stream the first live football match on the social media platform.
The tie between National League sides Southend United and Carlisle United who play in the top-tier of English non-league football will be streamed via the @dazn_nationalleague account live and free-of-charge in a first for the TikTok.
Pete Oliver, CEO of Growth Markets at DAZN, said: This collaboration with TikTok is an important moment in DAZN's longstanding partnership with the National League.#
Through broadcasting National League content on DAZN's dedicated TikTok channel and hosting a workshop on leveraging the platform, we're working with clubs to grow their engagement, tell their stories and reach wider audiences.
DAZN is helping make football more accessible and creating opportunities for clubs to thrive in the digital era.
DAZN said it marks a new era for fan engagement, with the partnership giving fans the opportunity to watch live professional football directly through TikTok without the need for a subscription.
Phil Alexander, CEO of the National League, added: Our partnership with DAZN and TikTok brings clubs closer to their communities and helps shine a spotlight on the National League at a crucial moment.
By making National League football available live and free on DAZN's TikTok channel, we're giving fans everywhere the chance to connect with the game they love, while building momentum for the 3UP campaign.
This is a fantastic opportunity to amplify our voice, as well as that of the clubs, players, MPs, the Football Supporters Association and fans that are calling for change.
The 3UP campaign is calling for three promotion places into the English Football League (EFL).
Abbie Raybould, Sports Lead at TikTok UK said: Football is at the heart of TikTok's global community, it's the number one sport our users follow, watch and play.
Collaborating with DAZN to bring the National League to TikTok LIVE is a big step towards making football more accessible, immersive and interactive championing the community spirit that underpins the national game.
TikTok is a platform that celebrates authentic, local stories and this collaboration will bring fans closer to their favourite clubs.
The match will take place Saturday, 8 November at 5.30pm.
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DAZN to stream first live football match on TikTok By George Bevir 
