StreamGuys Multimedia Player Supports Video Ad Insertions for Commercial Internet Radio Station

95.5 The Fish transitions to SGplayer, an interactive HTML5 player that reliably streams music and revenue-generating ads to mobile devices

Last November, StreamGuys announced a new HTML5 multimedia player to help broadcasters and streaming services expand online and mobile audiences through its all-inclusive, multiplatform approach to content delivery. Now, a major commercial broadcaster has upgraded one of its stations to the interactive player to achieve both reliable multiplatform streaming; and revenue generation through video ad insertions.

Salem Communications of Northeast Ohios other primary motivation for the switch was StreamGuys dynamic ad insertion capability. StreamGuys has long supported dynamic ad insertions in the form of audio pre-rolls, mid-rolls and post-rolls, as well as single-client video insertions. The latest incarnation of SGplayer supports video pre-rolls for multiple advertisersIn addition to supporting multiplatform delivery and video pre-rolls, StreamGuys customized an affordable turnkey streaming package for the live radio signal that, along with the revenue-generating ad opportunities, offers a quick return on investment for the station.

As important as it was to improve our mobile reach, it was just as important to move our video pre-roll offerings to the next level as we have been very aggressive at selling that inventory, Jaycox continued. StreamGuys pulled its engineering team together to enhance its player, and did some groundbreaking work. SGplayer delivers more information than our previous player, and provides that extra real estate to sell our advertisers. You can now see the clients logo in a couple of spots after the video concludes. That upped the sellability for us, allowing us to generate more revenue than what was possible before.

a highly coveted audience for radio advertisers. He expects to transition additional Salem Communications of Northeast Ohio stations to SGplayer moving forward.

About StreamGuys, Inc.

In business since 2000, StreamGuys is a provider of audio and video streaming toolsets and services. The company has a reputation for outstanding customer service, a robust and reliable network, and competitive rates. More than 600 clients worldwide, across many industries, depend on their mission-critical service. Projects include serving as the technology backbone for live streaming/podcasting for top public broadcasters such as New York Public Radio, WAMU Washington D.C., KQED San Francisco and WXPN Philadelphia; live video events for major auto racing circuits and the British Royal Wedding; audio streaming for government entities such as D.C. Court of Appeals, U.S. Army, and the National Science Foundation; mobile video content for Cisco Systems; and IPTV content for international broadcaster ABS-CBN.

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