Stanley Cup Playoff Games to Air on USA

The NBC Sports Group plans to air some Stanley Cup playoff games on USA Network this year.

NBC puts all of the hockey playoff games on national channels and has used networks including CNBC as an outlet for overflow games during the early rounds in the past.

USA Network is joining the NBC Sports Group team to televise Stanley Cup Playoff games this year. We'll have more information as we get closer to the start of the playoffs, an NBC Sports spokesperson said.

USA now airs WWE wresting and the Westminster Dog Show but sports was once a big part of its programming. Its last major sporting event was U.S. Open tennis, which it broadcast until 2009. The event moved from USA and CBS to ESPN.

Sports is a key component on driving carriage fees from cable operators. NBCU and its parent company, Comcast, have said that both sub fees and ad revenues for the cable network it acquired from GE when it bought NBCU, generate less subscriber revenue than comparable networks owned by other media companies. Having sports could help with negotiations with both cable operators and advertisers at a time when USA - and other major cable networks - are suffering lower ratings.

NBCUniversal CEO Steve Burke talked about adding sports to the mix at USA during Comcast's third quarter earnings call in October.

We're always making adjustments and trying to look at new things. If you take USA for example, we're going to be investing more in original programming, Burke said. I think you could see us taking some of our existing sports that are on other channels and putting them on USA. So there will be a whole variety of changes and hopefully those changes result in a hit and our ability to outperform the rest of the sector. I do think that the point that they were make is, that the sector is unlikely to have ratings performance over the next five or ten years, that's good it was over the five or ten simply because it's more competitive and there's more technological change out there.

LINK:	http://www.broadcastingcable.com/news/programming/stanley-cup-playoff-...
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