In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for tracking viewership and providing useful audience data to advertisers.
Hybrid, AI Are Guiding the Measurement of TV Viewership
03/11/2025
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for tracking viewership and providing useful audience data to advertisers.
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