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COSATU urges viewers to boycott Generations --
Thu, 11 Sep 2014 11:23
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Following the firing of the Generations principal cast in August by the SABC and Mfundi Vundlas MMSV Productions, the Congress of South African Trade Unions (COSATU) has launched a television boycott of the soap, appealing to viewers to stop watching the SABC1 show for one week as of Monday, 15 September 2014.
In two weeks, Generations will run out of recorded episodes of the show with its principal cast. The cast were fired after they went on strike 10 months after their first stayaway. The strike by the actors came as a result of promises of better pay and transparency regarding royalties by Hlaudi Motsoeneng the SABC s chief operating officer were not met.
An average of 7.5 million South Africans watch Generations every weeknight, this would permit the SABC to charge R220 000 for every 30 second commercial screened during the show the show is the single biggest moneymaker for the public broadcaster. COSATU is urging viewers to boycott the weeknight episodes as well as morning repeats and the weekend omnibus.
Vundla has stated that he will never take the fired actors back and has refused to meet with COSATU for further discussion.
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