WarnerMedia Unveils HBO Max

WarnerMedia Unveils HBO Max

WarnerMedia

HBO Max

WarnerMedia Day

Launching May 2020 With 10,000 Hours of Premium Content for $14.99/Month

Incredible Breadth of Content With More New Originals from Ridley Scott, Greg Berlanti, Mindy Kaling, Elizabeth Banks, Issa Rae, Conan O'Brien, Looney Tunes,

Cartoon Network Studios and More

HBO Gives Series Order to HOUSE OF THE DRAGON, Co-Created By Ryan Condal and George RR. Martin; Ryan Condal and Miguel Sapochnik to Partner as Showrunners

Existing AT&T HBO Customers and HBO Now Direct-Billed Subscribers to get HBO Max at No Additional Cost

Customers Who Subscribe to AT&T's Premium Video, Mobile and Broadband Packages Will be Offered Bundles at Launch with HBO Max at No Additional Costs

Elevated, Highly Engaging Entertainment Experience with

Personalized Features and Functionality

Watch the WarnerMedia Day Opening Video Here

Watch the WarnerMedia Day Closing Sizzle Here

Burbank, CA - October 29, 2019 - WarnerMedia today unveiled significant new details about its HBO Max direct-to-consumer strategy on the company's iconic Warner Bros. lot, revealing a comprehensive offering of programming options for every audience, product features and functionality, and its go-to-market plans.

With this entire company coming together, we will have one of the most robust collections of premium streaming content that will appeal to all demographics in the household, and be able to achieve incredible scale and reach right out of the gate, said Robert Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer. We couldn't achieve this without AT&T's unprecedented and enthusiastic support. When you live in a world with dragons' - it feels very good to have one of your own in the game!

Launching in May of 2020, WarnerMedia will be making HBO Max available to customers in the U.S. for $14.99 per month. The company is targeting 50 million domestic subscribers and 75 - 90 million premium subscribers by year-end in 2025 across the U.S., Latin America and Europe. At launch, AT&T will immediately offer HBO Max to the roughly 10 million HBO subscribers on AT&T distribution platforms, at no additional charge. HBO Now direct-billed users who subscribe directly through HBONow.com will also have access to Warner Media's HBO Max product. AT&T customers on premium video, mobile and broadband services will be offered bundles with HBO Max included at no additional charge. We are in active discussions with our distributors and look forward to offering their customers seamless access to this great product.

We've positioned HBO Max in a way that makes sense for our Company, our distribution partners and our customers, said Tony Goncalves, CEO of Otter Media. We are creating a company-wide membership-model' that taps into AT&T's 170 million direct-to-consumer relationships, 5,500 retail stores and 3.2 billion annual customer touchpoints to achieve scale and reach at launch.

HBO Max will launch with 10,000 hours of curated premium content including the entire HBO service, bundled with new HBO Max Originals that expand the breadth of the offering targeted at young adults, kids and families. HBO Max will pull from WarnerMedia's deep library of fan favorites in its 100-year content collection, including library content from Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth, Looney Tunes and more. HBO Max will also offer a robust selection of third party acquired series and movie titles that will rival any other streaming offering in the marketplace.

New Max Originals announced today include:

The Fungies!, from Stephen Neary and Cartoon Network Studios, is a prehistoric comedy that explores Fungietown through the whimsical quests of Seth, a young student at Fungietown Elementary.

Tig N' Seek from Myke Chilian and Cartoon Network Studios is about 8-year-old Tiggy and his gadget-building cat, Gweeseek, as they search for the lost items of Wee Gee City. With Tiggy's cheerful attitude and Gweeseek's exceptional inventing capabilities, the duo humorously navigate day-to-day dilemmas at the Department of Lost and Found.

Tooned Out, executive produced by Robert Zemeckis (Forrest Gump; Cast Away; Back to the Future), is a half-hour, hybrid live-action and animated comedy. Things get a little cartoony for Mac when he starts seeing iconic cartoon characters in his life, but they're not just there for laughs, they're helping him get through a very rough patch in his life.

Looney Tunes Cartoons, an all-new series of 80 eleven-minute episodes and holiday-themed specials from Warner Bros. Animation starring the cherished classic Looney Tunes characters for today's kids. Iconic characters will include Bugs Bunny, Daffy Duck, Porky Pig, Elmer Fudd, Tweety, Sylvester, Granny, Yosemite Sam, Foghorn Leghorn, Marvin the Martian, Tasmanian Devil, Road Runner, Wile E. Coyote and many more.

Jellystone, a new animated children's comedy series from Warner Bros. Animation that will welcome viewers to the town of Jellystone, where their favorite Hanna-Barbera characters live, work, play, and stir up trouble together.

DC Super Hero High is a half-hour comedy series executive produced by Elizabeth Banks (Charlie's Angels, Pitch Perfect, Shrill), which follows a group of students experiencing the fun and drama of adolescence at a boarding school for gifted kids. These teens are just trying to navigate the pressures of high school, but none of them realize that someday they will become legendary DC Super Heroes.

Rap Sh*t (working title) from Issa Rae (Insecure; A Black Lady Sketch Show) is a half-hour comedy series that follows a female rap group from outside of Miami trying to make it in the music industry.

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LINK:	https://pressroom.warnermediagroup.com/us/media-release/warnermedia-un...
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