
High-definition immersive media examples included giving viewers an athlete's eye-view of the action and being able to switch between multiple on-site cameras at venues in real time. In mass-start events, an omniview' option enabled viewers to follow particular athletes, rather than just the leading groups, or the editorial choice of national broadcasters. The cross-country course was just one of the venues where Ericsson 5G network equipment helped to make it happen.
5G at a winter sporting event was one of the use cases highlighted at Insights from 5G early adopters Ericsson press seminar at Mobile World Congress 2018 in Barcelona. Three renowned early technology movers addressed the audience: Korea Telecom, TIM, and Swisscom.
Aside from the immersive broadcast capabilities, Jongsik Lee, VP, Head of 5G Task Force, Convergence Institute of Technology, Korea Telecom, highlighted self-driving and connected vehicles, and connected drones as successful 5G use cases during the event.
We were able to show augmented reality and virtual reality, he said. We had more than 100 base stations inside and outside venues, including on the roads.
TIM's Chief Technology Officer, Giovanni Ferigo, highlighted 5G testing trials with Ericsson and outlined some of the use cases TIM has investigated with industrial partners.
These include virtual reality visits to parts of museums normally closed to the public, public safety, pollution monitoring, public safety wearables, cloud-enabled connected factories, smart parking and assisted driving.
TIM and Ericsson have also started to virtualize TIM's nationwide radio access network as 5G preparations ramp up.
Ericsson is one of the most important partners for us, Ferigo said.
Swisscom Chief Marketing Officer, Dirk Wierzbitzki, cited a 5G network slicing use case being demoed at MWC 2018 by Ericsson and Swisscom, showing how dedicated network slices can be configured for critical communications. The MWC demo focuses on the public transport sector.
Other use cases in Swisscom's focus include consumer IoT, wearables, industry, and large-scale automation, real-time sensoring, enterprise IoT, and connected vehicles.
In addition to the focus on use cases, the discussion also spread to the enhanced mobile broadband business case. In his opening day MWC 2018 address, Ericsson President and CEO, B rje Ekholm, outlined the company's belief that enhanced mobile broadband will be the first large-scale global 5G use case, driven by a need for more efficient networks and better user experience.
Wierzbitzki also highlighted the 5G enhanced mobile broadband case, pointing out that traffic in Swisscom's network is currently doubling year-on-year, driven in part by a youth segment consuming an average 30 gigabyte-per-month, with more than 90 percent video traffic in peak hours.
As soon as the devices are in the consumer space, we want to be ready, he said. Then there is also the (use case) business.
Wierzbitzki said that was why Swisscom will go into operation with 5G this year - 2018.
Thomas Noren, Ericsson's Head of 5G Commercialization said the fact that 5G covered a scope from consumers to industrial use cases made it unique. He also referenced Ericssons new 5G-IoT report, which includes information about how operators can harness potential from industrial cases.
We are seeing a lot of interest and demand from our customers at Mobile World Congress, he said.
In response to an audience question Ericsson CTO, Erik Ekudden, said 5G, and 5G use cases, have universal relevance.
5G will not happen at the same time everywhere, but countries around the world, including emerging markets, are showing interest, he said.
Ericsson's Chief Marketing and Communications Officer and Head of Marketing and Corporate Relations, Helena Norrman, added: We know that first movers get an advantage, and not just for a short period of time. We are proud to work with those that move first.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...