ITN Sport Announces Innovations to Bring Audiences Closer to the World Athletics Championships 2023 Action

ITN Sport announces innovations to bring audiences closer to the World Athletics Championships 2023 action By Heather McLean

Tuesday, August 15, 2023 - 10:49

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Trackside at the World Athletics in Oregon 2022 with World Athletics Productions, a JV between World Athletics and ITN

World Athletics Productions, the joint venture between World Athletics and ITN, is in the final week of rigging for production ahead of the World Athletics Championships (WCH) in Budapest, which begins this Saturday 19 August and runs until 27 August. ITN's expertise in live broadcast production will be reflected in the complex technical set up in Budapest and new innovations this year that will bring audiences even closer to the sport.

Those innovations include a q room'; for all sprints, hurdles and 800 metre events, a room will be set up where non-automatic qualifiers can wait to see if they have advanced. It will be the first time athletes will be filmed in that space, and will give audiences even greater access to all the action as it unfolds. The room will have comfortable chairs, TV screens to watch subsequent races, foam rollers and stretch bands, refreshments, as well as access to their coaches and kit. Athletes can stay in the room for up to 20 minutes and will then be taken through the mixed zone.

There will also be a new wirecam for the horizontal jumps, giving audiences a much better idea of the speed at which the athletes are travelling. Another wirecam feature will be the longest distance of wirecam used in athletics or in a major city before. A one kilometre-long wirecam will run along Andr ssy Avenue for the last kilometre of the marathon race walks, finishing in Budapest's iconic Heroes' Square.

The marathon will also be the first major road race event to be broadcast without a helicopter. Instead the race will be captured via a drone, jimmy jibs and clever camera planning to minimise the environmental impact of the production.

The WCH is largest sporting event Hungary has ever hosted and the biggest single venue sporting event in the world this year. With 2,000 athletes from 200 countries competing over nine consecutive days to an estimated audience of one billion in 200 territories and over 100 rights holders. The broadcast compound in Budapest is twice the size of last year's in Oregon, and the vast compound being built will comprise:

10 broadcast galleries

Over 250 cabins

More than 20 rights holder OB trucks

Six studios

10km of power cable

52km of sempte cable

22km of fibre installed

130-plus cameras to rig and a full team of 400 on the ground

In keeping with ITN Sport's ongoing commitment to reflecting athletics off-camera, 80% of producers and 60% of directors are women.

Alastair Waddington, ITN director of sport and managing director of World Athletics Productions, said: The World Athletics Championships demand a fitting production plan and support services for the biggest international sports event of the summer. Broadcast and streamed live in more than 200 countries, there'll be a combined audience of more than one billion. The National Athletics Centre is a stunning purpose-built stadium, and after the intimacy of Oregon, this will be a grand celebration on the banks of the Danube.

Our approach as ever, will be service orientated as we capitalise on our collaboration with rights holding broadcasters over the past few years to attract new audiences to athletics. Audiences can expect ITN's signature up-close-and-personal storytelling to celebrate heroes, rivalries, and performances, as we put the athletes front and center once more. Whether they are on the track, in the Call Room, or behind the scenes, viewers at home are guaranteed the best seat in the house.

ITN has been the host broadcaster for the Championships since 2019, through a joint venture with the World Athletics governing body, as World Athletics Productions.

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