Sony Announces the Future of Portable Live Production

(08/04/2013) Sony today announced at NAB 2013 Anycast Touch, an ultra-portable and easy to use all-in-one live production solution. With no previous live production experience required, Anycast Touch is an affordable broadcasting/webcasting solution suitable for a wide range of educational and government institutions, corporate organisations and event management companies.

The AWS-750 Anycast Touch is an evolution of Sony's popular Anycast AWS-G500, launched back in 2005. Enhancing the core values of portability, flexibility and scalability, Anycast Touch offers incredible picture quality for live production. Its innovative design uses sliding double touch screen to create an intuitive interface similar to that of a tablet. Developed as an all-in-one solution, Anycast Touch eliminates the need for any of the hardware typically required for professional live streaming such as video switchers, streaming encoders, recorders, audio mixers, titlers and remote camera controllers.

Capable of 10 bit processing with an output of Full-HD (1920x1080), Anycast Touch offers clearer, more detailed pictures than similar products on the market, either in SD, HD or a mix of both. Its tilt screen function enables users to use two dual screens whereby video and audio controls are split. Anycast Touch also allows video sources to be conveniently stored in scene folders with settings including titles, logos and effects. Operator can recall the next video source just by touching its thumbnail picture. Content can be easily streamed live over the internet, LAN or other dedicated lines.

Anycast Touch draws from the best of Sony's innovation and heritage in live production and switcher technology, said Claus Pfeifer, Strategic Marketing Manager, Sony Europe. Its compact and easy to use design means it is ideal for organisations that have considered broadcasting or webcasting their events but lacked the technical expertise to do so. With its low price point, Anycast Touch can also deliver cost savings for companies that currently hire rental companies for live streaming, as only one non-technical in-house person is required.

Anycast Touch will be available in September 2013.

At NAB 2013, Sony is be exhibiting at stand C11001 in the Central Hall.

Sony is a leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years' experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Sonys Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customers needs, integrating software and systems to achieve each organisation's individual business goals.

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