OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

13/06/2025

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

Brie Clayton June 12, 2025

0 Comments

The motion design and production studio worked closely with Sterling Brands to complete the extensive project.

OddBeast, an award-winning motion design and production studio, was tapped by Sterling Brands for an extensive project involving iRobot's all-new Roomba lineup. The challenge: develop a wide array of premium content for an entirely new portfolio of products that iRobot had not yet revealed or introduced to the world. With nothing to film or photograph, Sterling entrusted OddBeast for this project, which required scrappiness and solid CGI skills. The agency had previously called on OddBeast for a project involving Shaquille O'Neal-branded candy gummies, so they already knew the team had the 3D chops.

OddBeast isn't just incredibly talented; they're a total joy to collaborate with, said Jeff Raulie, Sterling's creative director. We handed them a crazy, ambitious project, and they delivered magic at every turn. Honestly, they made us look cooler than we are, and we're not mad about it!

Facing a tight timeline, OddBeast needed to develop an entire suite of Roomba launch assets using 100% CGI, from 3D animation showcasing new technologies to static renders of each product in a multitude of angles and environments. The team would be creating essentially everything iRobot's global marketing department needed to drum up excitement for the launch, and the best-in-class content necessary to reach consumers on Amazon.

To accomplish this, OddBeast used insanely powerful computers, employing industry go-tos like Cinema4D and Otoy's Octane, but it was Otoy's RNDR service that helped the team meet some particularly tight deadlines. Communication was also clutch in managing the project's massive number of deliverables, along with the inherent revisions and scope changes along the way.

Michael, our senior producer, had weekly meetings with the agency during which he became adept at finding that artful balance between an ever-changing ask and what was actually possible, said Ronny Young, OddBeast's founder and president. By communicating constantly and offering the client choices, we were able to establish a clean cut-off point while producing our best work.

OddBeast's 8-month project for iRobot generated the most deliverables the studio had ever produced for a single client. The robust suite of launch campaign assets included 20+ high-end photoreal CGI videos ranging from 60-120 seconds in length and over 500 static product images, as well as assorted GIFs. Watch launch video HERE.

The iRobot project is a prime example of OddBeast's growth in a real, tangible expression. It's a huge milestone in our book, and we wouldn't be who we are today without it, Young added.

CREDITS:

Agency: Sterling

Client Director: Liz Brunner

Managing Director: Scott Lucas

Creative Director: Jeff Raulie

Graphic Designer: Marisa Balmori

Motion Design/Production Studio: OddBeast

Executive Producer: Ronny Young

Senior Producer: Michael Brookbank

Senior 3D Animator: Kevin Gautraud

Senior 3D Animator: Joel Gautraud

Creative Director: TJ Bitter

Houdini Artist: Liam Conway

3D Rendering: Alex Weber

3D Rendering: Kevin Passmore (freelance)

Associate Producer: Gracie Markus

Animation Support: Morphika

June 18, 2025Gencom Technology Upgrades Fijian Parliament's Video Monitoring Distribution System with AJA Dante AV 4K SolutionsIn today's connected world, constituents expect real-time access to live government proceedings.

June 18, 2025Avid delivers game-changing Splice integration to power music creators with new Pro Tools releaseSeamless partner integrations and enhancements streamline workflows for music and postproduction AI-powered

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, and your first and last name below!

-- Sign up: * indicates required

Email Address *

Name

--

LINK:	https://creativecow.net/oddbeast-powers-up-irobots-newest-roombas-with...
	See more stories from creativecow

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

More from Creative COW

04/07/2025

04/07/2025

04/07/2025

04/07/2025

04/07/2025

04/07/2025

03/07/2025

03/07/2025

01/07/2025

01/07/2025

01/07/2025

01/07/2025

30/06/2025

28/06/2025

28/06/2025

28/06/2025

28/06/2025

25/06/2025

25/06/2025

25/06/2025

25/06/2025

25/06/2025

25/06/2025

25/06/2025

24/06/2025

24/06/2025

21/06/2025

21/06/2025

18/06/2025

18/06/2025

18/06/2025

18/06/2025

18/06/2025

14/06/2025

14/06/2025

14/06/2025

13/06/2025

13/06/2025

10/06/2025

10/06/2025

10/06/2025

10/06/2025

10/06/2025

08/06/2025

07/06/2025

07/06/2025

07/06/2025

05/06/2025

05/06/2025

05/06/2025