Seasoned Team of Hollywood VFX and Tech Visionaries Launch Electric Sheep to Transform the Way Storytellers Iterate, Edit and Produce Professional Grade Content

25/06/2025

Seasoned Team of Hollywood VFX and Tech Visionaries Launch Electric Sheep to Transform the Way Storytellers Iterate, Edit and Produce Professional Grade Content

Brie Clayton June 25, 2025

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Built from hands on experience conducting VFX for some of the most prolific films and streaming companies, Electric Sheep's AI powered workstation marries the best of Hollywood production workflows with the latest AI technology, giving creators the power for the first time to make professional grade videos faster, easier, and less expensively, with just a single prompt

Electric Sheep, an AI-powered workstation built by Hollywood VFX veterans to power the next generation of video creation, today announced the public launch of its new AI-powered platform, designed to provide creators for the first time with the hands-on ability to iterate, edit and produce pro-level content all in one place.

Pulling from over a decade of experience in Hollywood's production pipeline, Electric Sheep removes all friction from the current video creation process by blending siloed AI solutions and filmed media into one cohesive tool for creators to be able to quickly and easily produce high-end final content, without having to worry about budgetary constraints.

Anyone with any filmmaking experience will tell you that iterating, editing and producing pro-level video content is challenging, but with available technology, it really shouldn't be, said Gary Palmer, co-founder and CEO of Electric Sheep. GenAI is radically changing production, but the fundamentals of filmmaking, and creativity, are the same. Electric Sheep is the first platform in the space to give storytellers of all kinds everything they need to make their final product the caliber of Hollywood productions. It's a pinch me moment and we can't wait to see what the public creates with our tool set.

While in closed Beta, Electric Sheep built a massive waitlist of storytellers through word of mouth alone. Resonating in artist circles, Electric Sheep built up a fan-base of award winning filmmakers, VFX teams, advertising executives, music video producers, gaming companies, and artists who were drawn to the platform's fun and intuitive path forward for video creation.

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To begin, storytellers start with anything a media pool, a script, a storyboard or just an idea and then via its built-in web-based editor, access to every video genAI tool needed. This includes Runway, ChatGPT, Kling, Luma, Veo, and more. From there, Electric Sheep becomes a playground for creators to generate scenes from scratch, create new worlds behind actors, move camera angles, or extend scenes, much like one would approach game design.

With all the media created, Electric Sheep's auto generated metadata including shot content, type, and style allows users to reduce repetitive tasks by assembling a fully-editable timeline via prompt, giving users complete control to make any further edits. Fed by simple text to timeline prompts like, Build me a 30 second recap of my recent trip to Bali, I like this, but I want to use a different background here, or Change the color of the lady's hair throughout, Electric Sheep empowers storytellers to produce a final render in 80% less time than current solutions. As the only platform to offer fine grain control tools for VFX and post production that go down to the pixel level, Electric Sheep has become a standout in the space.

What Electric Sheep is doing is something I've been waiting for as a video editor, both personally and professionally, for years, said Patrick Cederberg, Co-founder and Creative Director at Shy Kids, who made OpenAI Sora's launch video, Airhead. They're building a platform that trims away the tedium that plagues the edit suite and I couldn't be more excited about it. Where once I was trawling through hours of footage or manually organizing files, now I can jump right in and make things happen.

Electric Sheep's unique take has attracted a smattering of investors including: former Senior technology leaders at Lucasfilm, the UK government, who tapped the company in the top 2% of startups, Look AI Ventures, as well as advisors from Netflix, execs who lead the VFX team for Planet of the Apes and Avatar and more. Electric Sheep was founded in 2023 by Gary Palmer, Richie Murray and Jake Laver.

Electric Sheep's new AI agent-driven video editor is set to become an indispensable tool for every creative professional, said Angelo Burgarello, Partner & Chief Investment Officer, Look AI Ventures. Rather than merely expediting routine tasks, its intelligent platform actively collaborates with you, anticipating needs, suggesting edits, and automating complex sequences. By moving beyond traditional workflow acceleration, Electric Sheep aims to redefine the boundaries of what's achievable in post-production in a simple and accessible manner.

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Seasoned Team of Hollywood VFX and Tech Visionaries Launch Electric Sheep to Transform the Way Storytellers Iterate, Edit and Produce Professional Grade Content

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