Sony Pixel Power calrec Sony

Rohde & Schwarz introduces enhanced world-leading Next Gen TV (ATSC 3.0) TV transmitter solution

26/03/2020

Rohde & Schwarz introduces enhanced world-leading Next Gen TV (ATSC 3.0) TV transmitter solution With a global market share for ATSC 3.0 transmitters approaching 90 percent, Rohde & Schwarz demonstrates why its Next Gen TV solution for TV transmitters optimally addresses broadcasters' need for flexibility, operational efficiency and reliability.

Rohde & Schwarz introduces enhanced world-leading Next Gen TV (ATSC 3.0) TV transmitter solution

Next Gen TV is bringing wide-scale terrestrial broadcasting into the IP age, so says Manfred Reitmeier, Vice President Transmitter and Amplifier Systems at Rohde & Schwarz. At Rohde & Schwarz, we see a critical role supporting broadcast network operators in their transition by supplying the world's first software-based Next Gen TV system and the world's most field-proven solution.

Reitmeier was responding to news that Rohde & Schwarz has carved out almost 90 percent share of the global ATSC 3.0 market, with more than 60 R&S ATSC 3.0 transmitters already in commercial operation in South Korea. Currently, the company is supporting multiple customers throughout North America and Korea. During the US spectrum repack auction Rohde & Schwarz provided hundreds of ATSC 3.0 ready transmitters.

Next Gen TV (ATSC 3.0) offers broadcast network operators a greater degree of flexibility in their service offerings, since it is designed to evolve together with broadcasters' future operational roadmap. This advanced technology addresses broadcasters' needs for flexibility, being totally software-based. It enables network operators to leverage the full capabilities of the ATSC 3.0 standard and flexibly respond to future signal processing requirements.

Rohde & Schwarz transmitters fully support ATSC 3.0 core features, including multiple physical layer pipes (PLP), multiple subframes and single frequency networks (SFN) capabilities for optimal spectrum utilization. Also, it supports ATSC 3.0 layered division multiplexing (LDM), helping network operators maximize coverage in different reception scenarios, including fixed and mobile reception.

With the transition to Next Gen TV, operators can extend their coverage via Single Frequency Networks. The coverage of existing high-power sites can be efficiently extended by adding lower power auxiliary sites and generate a single frequency network. These auxiliary sites need efficient ways to feed signals and an IP-based standard such as Next Gen TV meets this requirement. The R&S RelayCaster solution works in tandem with the R&S Next Gen TV transmitters in this application: it enables public internet connection to be used for input feed to the transmitters - dedicated and expensive links are not necessary anymore. This helps operators to reduce infrastructure costs, while leveraging the SFN coverage advantage.

In the US, broadcasters are dynamically moving towards ATSC 3.0, while in South Korea the ATSC 3.0 roll-out took place for the Olympic Winter Games in 2018.The public service broadcaster in South Korea, Korea Broadcasting System (KBS), has operated ATSC 3.0 as a ultra-high definition (UHD) service since 2017.

KBS and Rohde & Schwarz have worked together developing our new terrestrial UHD service based around R&S THU9 TV transmitters since 2014, explains Dr. Sungho Jeon Ph.D., Manager, Department of Media Distribution Management at KBS. Today most of South Korea's ATSC 3.0 TV transmitter sites operate R&S THU9 transmitters - not only KBS, but also other broadcasters in Korea. For three years, the system has been operating and KBS is very happy.

Also Rohde & Schwarz can demonstrate how coverage extension for operators of classic ATSC stations is supported by the company s ATSC translator solution. This innovative solution enables using the signal from a parent transmitter to translate' to another RF channel. R&S ATSC translators simplify extension of the ATSC coverage significantly, making the need for costly TS feeding infrastructure to the LPTV transmitter station obsolete.
LINK: https://www.rohde-schwarz.com/uk/about/news-press/all-news/rohde-schwa...
See more stories from rohde

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

21/10/2025

NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part of the East Coast Expo

NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...

21/10/2025

NAB New York 2025: Business of Broadcast and Media,' Future of Content' Are Themes for Two-Day Show

NAB New York 2025: Business of Broadcast and Media,' Future of Content'...

21/10/2025

SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Experience, DTC Products, Tech, and Operations, NBA

SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...

21/10/2025

NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancillary Camera Angles, Real-Time Highlights

NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...

21/10/2025

NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director Pierre Moossa

NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...

21/10/2025

NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Seamlessly Blends Onsite, REMI Models

NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...

21/10/2025

What to Watch: 6 Indigenous-Led Contemporary Stories Supported by the Documentary Film Program

Indigenous storytelling has been at the heart of the work of the Sundance Instit...

21/10/2025

2026 Sundance Film Festival Announces Park City Legacy Program Featuring Archival Screenings, Special Talks, and Culmination Event

Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...

21/10/2025

DEADBEAT' Delivered a Raw Communal Party With Tame Impala and The Dare in Brooklyn

Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...

21/10/2025

SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celebrate NSW Aboriginal Languages Week

SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...

21/10/2025

Turning Viewers into Promoters: What Rising NPS Scores Tell Us About the Power of Experience

As global operators simplify and evolve their digital platforms, NPS improvement...

21/10/2025

L3Harris Successfully Completes Important Milestone for Army SATCOM Program

Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...

21/10/2025

In the Undersea Domain - Reliability is Key

New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...

21/10/2025

WWTV Bridges 48 Miles with Bold IP Studio Upgrade, Powered by Clear-Com and Key Code Media

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

21/10/2025

The Gauge: Poland | September 2025

September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...

21/10/2025

Nielsen: September Football Blitz Leads to Historic Monthly Spike in Broadcast Viewership

Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly Increase ...

21/10/2025

THE GAUGE: MEXICO SEPTEMBER 2025

During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month. Disclaimer: YU...

21/10/2025

BBright, GlobalM Successfully Trial End-to-End UHD Interoperability

RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...

21/10/2025

Kokusai Denki To Debut New 4K Camera at 2025 NAB Show New York

Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...

21/10/2025

Triveni Digital to Showcase Industrys Most Comprehensive...

Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...

21/10/2025

Radio Azzurra Advances to Digital Workflow with DHD SX2 A...

Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...

21/10/2025

Globecast Appoints G Morgan as EVP of Sales for Globecast...

Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...

21/10/2025

Visual Data Strengthens Global Leadership with Appointmen...

Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...

21/10/2025

Grup Mediapro to Deliver Prime Video NBA Coverage to the Hispanic Market

As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...

21/10/2025

ADTH to Upgrade NextGen TV Receivers With Gateway Capabilities

ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...

21/10/2025

Study: 'More Critical Than Ever for Brands to Focus on Hispanics

While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...

21/10/2025

RWS Appoints Michael Wayne as Head of Media and Entertainment

MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...

21/10/2025

Imagine Communications Acquires Pixel Power From Rohde an...

Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...

21/10/2025

ADTH Announces New NEXTGEN TV Gateway Receiver Implementi...

Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...

21/10/2025

Heartland Video Systems Partners with Zixi for Resilient...

Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...

21/10/2025

QuickLink Appoints Austin Hinton as Solutions Enablement...

QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...

21/10/2025

Miri Technologies to Unveil New Resilient Internet Platfo...

nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...

21/10/2025

Flexibly Price, Report, and Steward Deals with WO Network

In today's evolving media landscape, audience measurement isn't one-size-fits-all. With multiple measurement providers now available, networks need the ...

21/10/2025

VEON's Beeline Kazakhstan to Acquire Online Classifieds Business OLX Kazakhstan

21 Oct 2025 VEON's Beeline Kazakhstan to Acquire Online Classifieds Busines...

21/10/2025

Tribeca Films to Release Independent Comedy Serious People from Pasqual Gutierrez and Ben Mullinkosson

October 21st, 2025 Tribeca Films to Release Independent Comedy Serious People...

21/10/2025

Introducing Ivory 3 LE Uprights - Modern & Vintage

Synthogy is excited to announce the launch of Ivory 3 LE Uprights - Modern & Vintage, the latest addition to our game-changing Ivory 3 platform. This Legacy Ed...

21/10/2025

Sky Arts turns up the groove with new three-part documentary, Greatest Basslines, airing 28 November

Series from Sony Music Vision Features Exclusive Performances From Legendary Bas...

21/10/2025

House trumps spouse: Brits say home ownership matters more than marriage

Tuesday 21 October 2025 Current slide, 0 0, undefined1 0 Download assets Buying a home ranks above becoming a parent as a key rite of passage into adulthood...

21/10/2025

Netflix Unveils Monster Mash in Trailer of Troll 2' - the Highly Anticipated Sequel to the Global Sensation

Back to All News Netflix Unveils Monster Mash in Trailer of Troll 2' - the...

21/10/2025

For the Fans! Netflix Goes Golden Forging Unprecedented KPop Demon Hunters' Master Toy Partnerships with Mattel and Hasbro

Back to All News For the Fans! Netflix Goes Golden Forging Unprecedented KPop ...

21/10/2025

How can businesses close the AI adoption gap? Start with...

How can businesses close the AI adoption gap? Start with your recruitment teams, new LinkedIn research shows Published on Oct 21, 2025 Categories: Data and in...

21/10/2025

Synchron Stage Reverb SO: free for Focusrite customers

Synchron Stage Reverb SO: free for Focusrite customers Bring the sound of Vienna's legendary recording stage into your music, free for all Focusrite custo...

20/10/2025

Inside TAMS: How Time-Addressable Media Stores Could Redefine Sports Workflows

Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham Friday, October 17, 2025 - 08:57 Print This Story A penalty...

20/10/2025

Transformational Production: Inside TVN's Remote Production Push for the DFL's Bundesliga 2

Transformational production: Inside TVN's remote production push for the DFL...

20/10/2025

How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDR

How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...

20/10/2025

NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast Tuesday'

NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...

20/10/2025

Under Pressure: TVN CEO Markus Osthaus Considers the German Sports Broadcasting Market

Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...

20/10/2025

Carmen Emmi's Plainclothes Evokes the Rawness and Sensuality of New Queer Cinema

(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...

20/10/2025

Search and Follow Your Favorite Venues on Spotify

In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...