John Wastcoat, SVP business development and marketing at Zixi, highlights how media organisations can fully leverage technological innovations, positioning themselves at the forefront of a rapidly evolving landscapeBy Contributor
Published: October 16, 2024 Updated: October 17, 2024
John Wastcoat, SVP business development and marketing at Zixi, highlights how media organisations can fully leverage technological innovations, positioning themselves at the forefront of a rapidly evolving landscape
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Driven by the rapid adoption of remote production and cloud migration technologies the media industry has undergone a significant transformation. These innovations have reshaped how content is produced, managed and delivered, offering substantial benefits in efficiency, scalability and flexibility. As these technologies continue to evolve, they are driving new trends in the industry while also highlighting the importance of managing egress costs and delivering the total cost of ownership (TCO) for content delivery.
John Wastcoat, SVP business development and marketing, Zixi The surge in remote production and cloud migration The rise of remote production and migration of complex workflows to the cloud is primarily fuelled by an unprecedented increase in consumer demand for live content. With the proliferation of streaming platforms, viewers now expect real-time access to sports, news and other live events, placing immense pressure on broadcasters to enhance their live content offerings. Traditional live production methods which rely on on-site crews, extensive equipment and satellite trucks can be prohibitively expensive, particularly for tier 2 events such as local sports leagues or minor news stories.
To address these challenges, media organisations are increasingly turning to remote production and cloud migration as cost-effective alternatives. These offerings offer a pathway to more efficient and sustainable media operations, allowing broadcasters to meet consumer demands while optimising their resources.
Efficiency gains through remote production Remote production has revolutionised media content creation by centralising much of the production work at a single location, rather than requiring large staff and equipment at the event site. This centralisation allows broadcasters to manage multiple events from a single facility, reducing the need for on-site crews and equipment, and leading to substantial cost savings.
A major advantage of remote production is the efficient use of human resources. By reducing the need for physical presence at venues, broadcasters can optimise their workforce, allowing the same staff to produce and deliver content for multiple events across various locations. During large-scale events like the 2024 Paris Olympics, broadcasters used advanced, modern remote production techniques to manage live feeds from multiple venues and deliver across various time zones, all from a central hub. This approach not only reduces operational costs but also improves production quality through better resource management and streamlined workflows.
Scalability and flexibility Cloud migration further amplifies the efficiency gains achieved through remote production. Cloud technologies offer scalable resources that can be adjusted according to the demands of each event. This scalability is particularly valuable during peak periods of high demand, such as major sports tournaments or breaking news coverage, where the ability to quickly scale up resources can make a significant difference.
During the 2024 UEFA European Football Championship, broadcasters such as the BBC and ESPN utilised cloud-based platforms to manage the simultaneous streaming of multiple matches, adjusting resources dynamically to ensure seamless delivery. The flexibility provided by cloud technology allows media companies like Sky Sports and NBC Sports to rapidly adapt their production strategies and experiment with new formats and content types without the need for substantial upfront investments in physical infrastructure. This adaptability ensures that broadcasters can respond swiftly to changing audience preferences and emerging trends, maintaining a competitive edge in a fast-paced market.
Future technological trends As cloud services continue to evolve, they will play an increasingly central role in the future of media production. Enhanced cloud and software based tools for content processing, management, and distribution are enabling a new era of decentralised media production. No longer constrained by geographic limitations, media organisations can now leverage talent, equipment and events spread across various locations, leading to a more agile and distributed production model.
This decentralised approach is exemplified by the rise of virtual production studios, where teams collaborate in real-time from different parts of the world to produce live, high-quality content. In live event broadcasts or productions, a combination of remote production techniques and cloud-based workflows allows for real-time collaboration across continents, setting a new standard for how live media content can be created and delivered in a post-pandemic world.
Managing egress costs and total cost of ownership While cloud migration offers numerous advantages, it also introduces new challenges, particularly in managing egress costs. Egress costs are the expenses associated with transferring data between and out of the cloud and can accumulate quickly, significantly impacting the overall TCO. For media organisations handling large volumes of content, particularly in live production scenarios that involve multiple camera angles and feeds, controlling these costs is crucial.
To address these challenges, media companies are increasingly adopting solutions that op
