Sony Pixel Power calrec Sony

Roundball Rock Return: NBCUniversal Grabs Back NBA Media Rights Beginning in 2025-26; Deal Also Includes 50 WNBA Broadcasts

24/07/2024

Roundball Rock Return: NBCUniversal Grabs Back NBA Media Rights Beginning in 2025-26; Deal Also Includes 50 WNBA Broadcasts Details include 100 NBA national games, six Conference Finals series that will alternate every other year By Kristian Hern ndez, Senior Editor

Wednesday, July 24, 2024 - 4:51 pm

Print This Story | Subscribe

Story Highlights

For the first time in over decades, the National Basketball Association is returning to NBCUniversal in a new 11-year agreement. Beginning with the 2025-26 season, the outlets of NBC, Peacock, USA Network, Sky Sports, and Telemundo will present NBA and WNBA regular-season and playoff games.

We are excited to once again become long-term partners with the NBA and WNBA, as well as USA Basketball, says Mark Lazarus, Chairman, NBCU Media Group. With a unique presentation plan across NBCUniversal platforms during the regular season and postseason, as well as the midseason tentpole All-Star Game and events of All-Star Saturday, we have a strong slate that will help supercharge our overall content strategy across the portfolio.

Highlights of the 11-year partnership include:

100 NBA national games each regular season across NBC and Peacock

More NBA Playoff games each season on average than any other NBA media partner

First-round playoff games presented by NBCUniversal will be exclusive in all markets (national and local)

Approximately 50 Peacock-exclusive national regular-season and postseason NBA games, including national Monday night games and doubleheaders

Six NBA Conference Finals series (every other year beginning with 2025-26 season)

NBA Tip-Off doubleheader each season

More than 50 WNBA regular-season and first-round playoff games each season across USA Network, Peacock, and NBC

Three WNBA Finals series (2026, '30, 34)

WNBA Semi-Finals games in seven seasons (2026, '28, '30, '31, '32, '34, '36)

NBA All-Star Game and star-studded competitions of All-Star Saturday Night each season on NBC and Peacock

Select NBA games and every NBA All-Star Game on Telemundo

USA Basketball men's and women's games

The return of the Roundball Rock theme music

The return of NBA basketball to the NBC Sports family comes with enormous benefits and excitement for our fans, says NBA Commissioner Adam Silver. And through its multiple platforms - especially NBC and Peacock - and its expansive resources, NBCUniversal promises to build on the deep tradition and history of the NBA on NBC.

With the new agreement, NBCUniversal will create distinctive programming windows:

NBC/Peacock NBA Sunday Nights

NBC Sports will continue its nearly two-decade tradition of premium Sunday night sports with a new Sunday Night Basketball NBA series at 8 p.m. ET on NBC and Peacock, which will begin following the NFL Playoffs. NBC Sports will present a one-hour pregame show leading up to tip-off each Sunday night. NBC's Sunday Night Football, which debuted in 2006, has been primetime's #1 show for an unprecedented 13 consecutive years.

Peacock Monday Night NBA

Peacock will bolster its best-in-class sports lineup with approximately 50 exclusive regular-season and postseason NBA games, featuring national Monday regular-season NBA games each week and Monday night doubleheaders beginning later in the season, and exclusive playoff games.

In addition, NBCUniversal will present a pair of Monday NBA games on Martin Luther King Jr. Day in January.

NBC/Peacock NBA Tuesday Nights

Each Tuesday, NBC Sports will present a unique NBA regular-season doubleheader - with start times at 8 p.m. ET and 8 p.m. PT. NBC will broadcast both games, with the 8 p.m. ET games on NBC stations in the Eastern and Central time zones and the 8 p.m. PT game typically on NBC stations in the Mountain and Pacific time zones. Peacock will stream both games live.

NBC Sports will be the home of the first games each NBA season with an opening night Tuesday doubleheader on NBC and Peacock.

WNBA Regular-Season and Playoffs

Each year, NBCUniversal will showcase at least 50 WNBA games in the regular season and early postseason. NBC will broadcast five of those games, with USA Network and Peacock splitting the balance.

Deeper into the postseason, NBCUniversal will present three WNBA Finals series and games from seven WNBA Semi-Finals series over the 11 years.

Returning to NBCU at a time when momentum around the WNBA and women's basketball has never been higher presents numerous opportunities to engage with new fans and grow the league's core audience, says WNBA Commissioner Cathy Engelbert. We look forward to bringing WNBA games to NBCU's vast audiences on its networks and platforms, which will not only help elevate the league but also enhance the storytelling of the WNBA's incredible athletes.

Team USA Men's and Women's Basketball

With this agreement, NBCUniversal also acquires the rights to Team USA Men's and Women's games leading into the Olympics in 2028, '32, and '36, as well as women's pre-FIBA World Cup games ('26, '30, and '34) and men's pre-FIBA World Cup games ('27, '31 and '35), the majority of which will be exclusive to Peacock. In addition, NBC Sports will present the Nike Hoop Summit, featuring men's and women's international all-star games for players 19 years old and younger, which will be televised on USA Network each April, beginning in 2025.

Telemundo Deportes Coverage

Telemundo Deportes, the U.S. destination for the biggest global sporting events in Spanish-language, will present 10 games each season including the All-Star Game which will also stream on Peacock.

Sky Sports

Sky Sports, in all of its markets, will distribute all of NBCUniversal's NBA and WNBA games.
LINK: https://www.sportsvideo.org/2024/07/24/roundball-rock-return-nbcuniver...
See more stories from svg

More from Sports Video Group

09/04/2026

NAB 2026: Zixi to Demonstrate Live Video Workflows and Satellite Replacement

Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057). The industry is moving quickly toward IP-based distribution as br...

09/04/2026

Deloitte Research: Women's Elite Sports Revenues Expected to Reach at Least $3 Billion in 2026

Global women's elite sports revenues are expected to reach at least $3 billi...

09/04/2026

Monitor Engineer Gavin Tempany Mixes Kylie Minogue's Tension Tour on Solid State Logic L550 Plus

Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...

09/04/2026

NAB 2026: KOKUSAI DENKI Electric America to Debut New 4K Camera and Remote Control Panel

KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...

09/04/2026

NBC Sports Reviews Innovations and Milestones from Its 2025-26 NBA Regular Season

With the 2025-26 NBA regular season concluded and the playoffs beginning next we...

09/04/2026

NAB 2026: Telestream and Mimir Announce Integration for Ingest-to-Editorial Workflows

Telestream and Mimir have announced an integration connecting Telestream's V...

09/04/2026

NAB 2026: Bitmovin Expands Live Encoding and Observability Solutions for End-to-End Live Streaming Monitoring

Bitmovin has expanded its Live Encoding and Observability solutions to provide r...

09/04/2026

Nashville Predators and Scripps Sports Announce Multi-Year Broadcast Agreement

The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...

09/04/2026

ASG Partners with Beam Dynamics for Asset Intelligence Platform

Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...

09/04/2026

NAB 2026: Lawo Introduces Edge One Converged Video and Audio Stagebox

Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...

09/04/2026

NAB 2026: SMPTE to Host ST 2110 IP Media Roadshow

The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...

09/04/2026

Atlanta Braves Upgrade Video Displays at Truist Park

The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...

09/04/2026

USC Installs Daktronics LED Displays Across Four Athletics Venues

The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...

09/04/2026

NAB 2026: Backlight to Showcase Iconik and Wildmoka Integration

Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...

09/04/2026

MotoAmerica Superbike to Air on VICE TV for 2026 Season

MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...

09/04/2026

Proton Camera Innovations Appoints Tod Musgrave as US Sales and Marketing Director

Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...

09/04/2026

Former UEFA, Orange Executive Nicolas Dal Launches OVERCAST Private-Cloud Production Service

Designed specifically for live sports broadcasting, new platform features IP-nat...

09/04/2026

NEWstalgia: How the Return of the NBA on NBC Was Driven by a Bold and Ownable' Graphics Package

Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...

09/04/2026

SVG Sit-Down: Christy Media's Amy Vacher on What It Takes To Find the Best Person for the Job

Technical capability is essential, but long-term success often depends on how we...

08/04/2026

SVG College Sports Media Awards 2026: Entry Deadline is Monday, April 13

The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...

08/04/2026

SVG Campus Shot Callers: Trever Sheets, Senior Director, ACC Network, Virginia Tech

The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...

08/04/2026

SVG Sit-Down: Harmonic's Jean Macher on Turning Live Sports Content Into a Smarter Monetization Engine

Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...

07/04/2026

NAB 2026: Eluvio Introduces Inline AI Video Intelligence and Updated EVIE

Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...

07/04/2026

Professional Fighters League Partners With Sky New Zealand for Exclusive Broadcast Rights

The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...

07/04/2026

NBA, Enjoy Basketball' To Produce Live Game Altcast, Enjoy the NBA Trivia Show as Part of New Multi-Platform Collab

The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...

07/04/2026

Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...

07/04/2026

A New POV: RefCam's Rise in the Bundesliga Signals a Potential New Era for Soccer Broadcasts

What began as a referee training tool is evolving into a powerful production ass...

07/04/2026

NAB 2026: Manifold Technologies to Join NEP Platform as Deployable Application

Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...

07/04/2026

Shaquille O'Neal and TNT Sports to Launch DUNKMAN Professional Dunk League in Summer 2026

Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...

07/04/2026

NAB 2026: Telos Alliance Unveils Omnia XII Audio Processor

Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas. Built on a 2RU hardware platform, Omnia XII features a...

07/04/2026

NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...

07/04/2026

NAB 2026: Synamedia to Demonstrate AI by Quortex

Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...

07/04/2026

NAB 2026: TVNewsCheck Announces 2026 Women in Technology Award Honorees

TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...

07/04/2026

NAB 2026: Akta to Showcase AI Video Platform

Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...

07/04/2026

ESPN Expands to Disney+ in Europe and Select Asia-Pacific Markets

ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...

06/04/2026

Fab Five' Reunion Drives TNT and CBS's Experimental Final Four Altcast Built on REMI Workflow

Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...

06/04/2026

SVG New Sponsor Spotlight: Optikka CEO Daniel Evans on Scaling Sports Content with Programmatic Graphics

From high school sports all the way up to the major leagues, building high-quali...

06/04/2026

Quickplay and TwelveLabs Join AWS Business Outcomes Xcelerator Program

Quickplay, an AI company for the media and entertainment industry, has been accepted into the Advanced tier of the TwelveLabs Ecosystem Partner Program. Quickpl...

06/04/2026

Grass Valley Launches Future Playmakers Program for Students in Sports Production and Media Technology

Grass Valley has announced the Future Playmakers Program, a global initiative to...

06/04/2026

SVG All-Stars: Raasean Robinson, Gerente de Posproduccin y Operaciones de Estudio, FOX Deportes

El l der de operaciones impulsa la producci n en estudio mientras encuentra insp...

06/04/2026

SVG All-Stars: Raasean Robinson, Manager, Post Production and Studio Operations, FOX Deportes

The ops leader helps lead the charge in studio for the Spanish-language broadcas...

06/04/2026

Behind The Mic: SiriusXM Shares 2026 Masters Broadcast Team; ESPN to Produce Over 140+ Hours of Masters Live Coverage

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

06/04/2026

NHL Opens Innovation Lab in Partnership with Verizon, New Jersey Devils

The National Hockey League (NHL), in partnership with Verizon and the New Jersey Devils, today announced the opening of the NHL Innovation Lab powered by Verizo...

06/04/2026

ESPN+ To Stream Inaugural Rock League Curling Season

Rock League, a new professional curling league, has announced that ESPN+ will stream its inaugural 2026 season for fans in the United States. The first Rock Lea...

06/04/2026

ASG Appoints Andrea Cummis as VP of Systems Design and Engineering

Advanced Systems Group has announced the appointment of Andrea (Andy) Cummis as Vice President of Systems Design and Engineering. In this role, she will lead de...

06/04/2026

Source Media Group Launches Source Golf, a Creator-Driven YouTube Network Targeting Next-Gen Fans

Backed by Bolt Ventures, the venture brings Bryson DeChambeau, Grant Horvat, and...