
Roundball Rock Return: NBCUniversal Grabs Back NBA Media Rights Beginning in 2025-26; Deal Also Includes 50 WNBA Broadcasts Details include 100 NBA national games, six Conference Finals series that will alternate every other year By Kristian Hern ndez, Senior Editor
Wednesday, July 24, 2024 - 4:51 pm
Print This Story | Subscribe
Story Highlights
For the first time in over decades, the National Basketball Association is returning to NBCUniversal in a new 11-year agreement. Beginning with the 2025-26 season, the outlets of NBC, Peacock, USA Network, Sky Sports, and Telemundo will present NBA and WNBA regular-season and playoff games.
We are excited to once again become long-term partners with the NBA and WNBA, as well as USA Basketball, says Mark Lazarus, Chairman, NBCU Media Group. With a unique presentation plan across NBCUniversal platforms during the regular season and postseason, as well as the midseason tentpole All-Star Game and events of All-Star Saturday, we have a strong slate that will help supercharge our overall content strategy across the portfolio.
Highlights of the 11-year partnership include:
100 NBA national games each regular season across NBC and Peacock
More NBA Playoff games each season on average than any other NBA media partner
First-round playoff games presented by NBCUniversal will be exclusive in all markets (national and local)
Approximately 50 Peacock-exclusive national regular-season and postseason NBA games, including national Monday night games and doubleheaders
Six NBA Conference Finals series (every other year beginning with 2025-26 season)
NBA Tip-Off doubleheader each season
More than 50 WNBA regular-season and first-round playoff games each season across USA Network, Peacock, and NBC
Three WNBA Finals series (2026, '30, 34)
WNBA Semi-Finals games in seven seasons (2026, '28, '30, '31, '32, '34, '36)
NBA All-Star Game and star-studded competitions of All-Star Saturday Night each season on NBC and Peacock
Select NBA games and every NBA All-Star Game on Telemundo
USA Basketball men's and women's games
The return of the Roundball Rock theme music
The return of NBA basketball to the NBC Sports family comes with enormous benefits and excitement for our fans, says NBA Commissioner Adam Silver. And through its multiple platforms - especially NBC and Peacock - and its expansive resources, NBCUniversal promises to build on the deep tradition and history of the NBA on NBC.
With the new agreement, NBCUniversal will create distinctive programming windows:
NBC/Peacock NBA Sunday Nights
NBC Sports will continue its nearly two-decade tradition of premium Sunday night sports with a new Sunday Night Basketball NBA series at 8 p.m. ET on NBC and Peacock, which will begin following the NFL Playoffs. NBC Sports will present a one-hour pregame show leading up to tip-off each Sunday night. NBC's Sunday Night Football, which debuted in 2006, has been primetime's #1 show for an unprecedented 13 consecutive years.
Peacock Monday Night NBA
Peacock will bolster its best-in-class sports lineup with approximately 50 exclusive regular-season and postseason NBA games, featuring national Monday regular-season NBA games each week and Monday night doubleheaders beginning later in the season, and exclusive playoff games.
In addition, NBCUniversal will present a pair of Monday NBA games on Martin Luther King Jr. Day in January.
NBC/Peacock NBA Tuesday Nights
Each Tuesday, NBC Sports will present a unique NBA regular-season doubleheader - with start times at 8 p.m. ET and 8 p.m. PT. NBC will broadcast both games, with the 8 p.m. ET games on NBC stations in the Eastern and Central time zones and the 8 p.m. PT game typically on NBC stations in the Mountain and Pacific time zones. Peacock will stream both games live.
NBC Sports will be the home of the first games each NBA season with an opening night Tuesday doubleheader on NBC and Peacock.
WNBA Regular-Season and Playoffs
Each year, NBCUniversal will showcase at least 50 WNBA games in the regular season and early postseason. NBC will broadcast five of those games, with USA Network and Peacock splitting the balance.
Deeper into the postseason, NBCUniversal will present three WNBA Finals series and games from seven WNBA Semi-Finals series over the 11 years.
Returning to NBCU at a time when momentum around the WNBA and women's basketball has never been higher presents numerous opportunities to engage with new fans and grow the league's core audience, says WNBA Commissioner Cathy Engelbert. We look forward to bringing WNBA games to NBCU's vast audiences on its networks and platforms, which will not only help elevate the league but also enhance the storytelling of the WNBA's incredible athletes.
Team USA Men's and Women's Basketball
With this agreement, NBCUniversal also acquires the rights to Team USA Men's and Women's games leading into the Olympics in 2028, '32, and '36, as well as women's pre-FIBA World Cup games ('26, '30, and '34) and men's pre-FIBA World Cup games ('27, '31 and '35), the majority of which will be exclusive to Peacock. In addition, NBC Sports will present the Nike Hoop Summit, featuring men's and women's international all-star games for players 19 years old and younger, which will be televised on USA Network each April, beginning in 2025.
Telemundo Deportes Coverage
Telemundo Deportes, the U.S. destination for the biggest global sporting events in Spanish-language, will present 10 games each season including the All-Star Game which will also stream on Peacock.
Sky Sports
Sky Sports, in all of its markets, will distribute all of NBCUniversal's NBA and WNBA games.
More from Sports Video Group
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...
01/09/2026
Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...
01/09/2026
Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...
01/09/2026
Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...
01/09/2026
Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...
01/09/2026
Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...
01/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/09/2026
SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...
31/08/2026
Pixotope Technologies has announced a unified platform offering all Pixotope capabilities across three editions, available with the Pixotope 26.3 release in Q3 ...
28/08/2026
KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...
27/08/2026
ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...
27/08/2026
Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...
27/08/2026
NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...
27/08/2026
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...
27/08/2026
BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...
27/08/2026
TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...
27/08/2026
MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...
27/08/2026
Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...
27/08/2026
Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...
27/08/2026
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...
27/08/2026
Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...
27/08/2026
Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...
27/08/2026
The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...
27/08/2026
FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...
27/08/2026
Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...
27/08/2026
MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...
27/08/2026
The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...
27/08/2026
Homestream, a mobile app that automatically syncs a team's local radio broad...
27/08/2026
A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...
27/08/2026
After more than 3,000 games, five members of YES Network's original staff re...
26/08/2026
Roku Sports Channel will stream eight matches free beginning Aug. 30 as league shifts Sunday-night games away from Victory+...
26/08/2026
Evertz and Mobile TV Group detail how on-premises infrastructure and cloud resou...
26/08/2026
The Sennheiser Group will demonstrate its broadcast audio portfolio at IBC2026 (Hall 8, Booth D50), covering wireless microphone workflows, studio monitoring, a...
26/08/2026
Appear and Transmisiones Televisivas TVTEL Limitada have announced the deploymen...
26/08/2026
Leader Electronics has announced that Danish broadcast rental company Minitech has purchased a Leader LPX500 hybrid IP/SDI waveform monitor and LT4670 sync puls...
26/08/2026
Encompass will demonstrate its Altitude media services at IBC2026 (IAMT Hub, Diamond Lounge, Hall 3, RAI Amsterdam, September 11-14).
Key products on show incl...
26/08/2026
Daktronics has partnered with Massillon Washington High School in Ohio to install a new LED video display and implement the Daktronics Camino show control platf...
26/08/2026
Clear-Com has appointed Dubai-based Venuetech LLC as its main partner for the Middle East. Venuetech distributes professional audiovisual solutions across the r...
26/08/2026
NBC Sports NOW, NBC Sports' free 24/7 streaming channel, will launch a new weekday lineup beginning Monday, August 31, including two new shows.
Not So Fast...