
Roundball Rock Return: NBCUniversal Grabs Back NBA Media Rights Beginning in 2025-26; Deal Also Includes 50 WNBA Broadcasts Details include 100 NBA national games, six Conference Finals series that will alternate every other year By Kristian Hern ndez, Senior Editor
Wednesday, July 24, 2024 - 4:51 pm
Print This Story | Subscribe
Story Highlights
For the first time in over decades, the National Basketball Association is returning to NBCUniversal in a new 11-year agreement. Beginning with the 2025-26 season, the outlets of NBC, Peacock, USA Network, Sky Sports, and Telemundo will present NBA and WNBA regular-season and playoff games.
We are excited to once again become long-term partners with the NBA and WNBA, as well as USA Basketball, says Mark Lazarus, Chairman, NBCU Media Group. With a unique presentation plan across NBCUniversal platforms during the regular season and postseason, as well as the midseason tentpole All-Star Game and events of All-Star Saturday, we have a strong slate that will help supercharge our overall content strategy across the portfolio.
Highlights of the 11-year partnership include:
100 NBA national games each regular season across NBC and Peacock
More NBA Playoff games each season on average than any other NBA media partner
First-round playoff games presented by NBCUniversal will be exclusive in all markets (national and local)
Approximately 50 Peacock-exclusive national regular-season and postseason NBA games, including national Monday night games and doubleheaders
Six NBA Conference Finals series (every other year beginning with 2025-26 season)
NBA Tip-Off doubleheader each season
More than 50 WNBA regular-season and first-round playoff games each season across USA Network, Peacock, and NBC
Three WNBA Finals series (2026, '30, 34)
WNBA Semi-Finals games in seven seasons (2026, '28, '30, '31, '32, '34, '36)
NBA All-Star Game and star-studded competitions of All-Star Saturday Night each season on NBC and Peacock
Select NBA games and every NBA All-Star Game on Telemundo
USA Basketball men's and women's games
The return of the Roundball Rock theme music
The return of NBA basketball to the NBC Sports family comes with enormous benefits and excitement for our fans, says NBA Commissioner Adam Silver. And through its multiple platforms - especially NBC and Peacock - and its expansive resources, NBCUniversal promises to build on the deep tradition and history of the NBA on NBC.
With the new agreement, NBCUniversal will create distinctive programming windows:
NBC/Peacock NBA Sunday Nights
NBC Sports will continue its nearly two-decade tradition of premium Sunday night sports with a new Sunday Night Basketball NBA series at 8 p.m. ET on NBC and Peacock, which will begin following the NFL Playoffs. NBC Sports will present a one-hour pregame show leading up to tip-off each Sunday night. NBC's Sunday Night Football, which debuted in 2006, has been primetime's #1 show for an unprecedented 13 consecutive years.
Peacock Monday Night NBA
Peacock will bolster its best-in-class sports lineup with approximately 50 exclusive regular-season and postseason NBA games, featuring national Monday regular-season NBA games each week and Monday night doubleheaders beginning later in the season, and exclusive playoff games.
In addition, NBCUniversal will present a pair of Monday NBA games on Martin Luther King Jr. Day in January.
NBC/Peacock NBA Tuesday Nights
Each Tuesday, NBC Sports will present a unique NBA regular-season doubleheader - with start times at 8 p.m. ET and 8 p.m. PT. NBC will broadcast both games, with the 8 p.m. ET games on NBC stations in the Eastern and Central time zones and the 8 p.m. PT game typically on NBC stations in the Mountain and Pacific time zones. Peacock will stream both games live.
NBC Sports will be the home of the first games each NBA season with an opening night Tuesday doubleheader on NBC and Peacock.
WNBA Regular-Season and Playoffs
Each year, NBCUniversal will showcase at least 50 WNBA games in the regular season and early postseason. NBC will broadcast five of those games, with USA Network and Peacock splitting the balance.
Deeper into the postseason, NBCUniversal will present three WNBA Finals series and games from seven WNBA Semi-Finals series over the 11 years.
Returning to NBCU at a time when momentum around the WNBA and women's basketball has never been higher presents numerous opportunities to engage with new fans and grow the league's core audience, says WNBA Commissioner Cathy Engelbert. We look forward to bringing WNBA games to NBCU's vast audiences on its networks and platforms, which will not only help elevate the league but also enhance the storytelling of the WNBA's incredible athletes.
Team USA Men's and Women's Basketball
With this agreement, NBCUniversal also acquires the rights to Team USA Men's and Women's games leading into the Olympics in 2028, '32, and '36, as well as women's pre-FIBA World Cup games ('26, '30, and '34) and men's pre-FIBA World Cup games ('27, '31 and '35), the majority of which will be exclusive to Peacock. In addition, NBC Sports will present the Nike Hoop Summit, featuring men's and women's international all-star games for players 19 years old and younger, which will be televised on USA Network each April, beginning in 2025.
Telemundo Deportes Coverage
Telemundo Deportes, the U.S. destination for the biggest global sporting events in Spanish-language, will present 10 games each season including the All-Star Game which will also stream on Peacock.
Sky Sports
Sky Sports, in all of its markets, will distribute all of NBCUniversal's NBA and WNBA games.
More from Sports Video Group
20/04/2026
At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...
20/04/2026
At the 2026 NAB Show, Canon is doubling down on its commitment to live sports pr...
20/04/2026
Fujifilm is sharpening its focus on core broadcast production with a new wave of...
20/04/2026
This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...
20/04/2026
Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...
20/04/2026
Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...
20/04/2026
Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...
20/04/2026
Ikegami (Booth C3819) announced the VFE-P07D monocular OLED viewfinder at NAB Sh...
20/04/2026
International Association of MediaTech (IAMT), formerly known as IABM, announced...
20/04/2026
Harmonic (Booth W2831) announced that DIRECTV is updating its US direct-to-home (DTH) video platform using Harmonic's VOS Media Software.
The deployment is...
20/04/2026
Wasabi Technologies announced that it has acquired the Lyve Cloud business from Seagate Technology. As part of the agreement, Seagate received equity in Wasabi ...
20/04/2026
EVS (Booth N1841) has launched Choreon, a robotics controller for media producti...
20/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
20/04/2026
Skyline Communications announced the availability of its DataMiner xOps platform...
20/04/2026
Studio Network Solutions (Booth N1129) introduced a set of new products at NAB S...
20/04/2026
Dell Technologies is showcasing its Dell AI Data Platform with NVIDIA at NAB Sho...
20/04/2026
Blackmagic Design has announced Fairlight Live, a software-based live audio mixer with SMPTE 2110 support and spatial audio mixing. A public beta is available n...
20/04/2026
At the 2026 NAB Show in Las Vegas, Imagine Communications VP of Sales, Sports an...
20/04/2026
At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Philli...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Grass Valley is finding the right balance between its hardware heritage with an ...
19/04/2026
Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...
19/04/2026
Program Productions, the live sports production industry's leading crewer, i...
19/04/2026
At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...
19/04/2026
At its 2026 NAB Show keynote event, Ross Video came out swinging with one of its...
19/04/2026
Evertz (Booth N817) is set to present new services within its evertz.io platform...
19/04/2026
Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...
19/04/2026
Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...
19/04/2026
Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...
19/04/2026
Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...
19/04/2026
Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...
19/04/2026
Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...
19/04/2026
MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...
19/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...
19/04/2026
Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...
19/04/2026
Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...
19/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
18/04/2026
MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...
18/04/2026
FOR-A America is set to detail AI functionality for its software-defined IMPULSE...
18/04/2026
Cobalt Digital and SineSix Media have announced a partnership to integrate the v...
18/04/2026
The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...
18/04/2026
Bolin Technology has introduced a new range of hardware for live production envi...
18/04/2026
KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...
18/04/2026
Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...
18/04/2026
Skyline Communications is showcasing its DataMiner platform and the new DataMine...
18/04/2026
Telos Alliance is exhibiting its portfolio of broadcast audio products at the 20...
18/04/2026
TAG Video Systems has announced an integration with the AWS Elemental MediaConne...
18/04/2026
Blackmagic Design has announced DaVinci Resolve 21, with a public beta available now for download. The update will be demonstrated at NAB Show 2026 (Booth N2502...
18/04/2026
Calrec (Booth C6907) and Grass Valley (Booth C2408) have announced a long-term broadcast audio technology partnership at NAB Show 2026, integrating Calrec's...