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Camera car system used to capture Lexus spot --
Thu, 19 Feb 2015 10:57
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Filmotechnic USA, developers of camera car systems and technologies, was called upon to help capture the smallest of cars for a spot titled RC Illusion for Lexus and agency Team One Advertising.
As part of its new Let s Play campaign/initiative for Lexus, Team One rolled out a Super Bowl spot titled RC Illusion directed by Tim Damon, which shows the 2015 Lexus RC 350 making some incredible drift parking manoeuvres (courtesy of r/c master Drift44) in which there s no room for error. Even the most adept stunt driver would be envious - until a real first ever Lexus RC 350 enters the scene, revealing that the prior cars were all remote controlled models that looked like the real thing.
According to Damon, the challenge for the visual pay-off at the end of the ad required an ultra-low camera angle to capture both the hero car and the radio controlled version. We had to capture both cars sliding across the pavement, says Damon. In order to do that, we had to get low, I mean really low. Damon enlisted the help of Filmotechnic USA to get the shot. Utilising a Porsche Cayenne camera car with custom-built arm, Damon was able to position the camera for best effect. The spot is all about having fun while driving, so the final shot extends that mantra by including the real Lexus to capture both sliding through frame.
Commercial credits:
Client - Lexus
Agency - Team One Advertising
Chief creative officer: Chris Graves,
Group creative director: Jason Stinsmuehlen
Director of social media/digital content: John Dohrmann
Art director: Quoc Lu
Digital junior art director: Ben Fong
Senior producer: Leah Bohl
Executive producer: Sam Walsh
Production - Bandito Bros./Damon Productions
Director/DP Tim Damon
Producer: Kendra Wester
Remote control stunts - DRIFT44
Editorial - TOM (Team One Multimedia)
Editor: Bryan Cook
Editorial post producer: Megan Ubovich
Finishing/VFX Arsenal FX
Finishing/lead: Flame Matt Motal
Finishing/ECD: Kaan Atilla
Finishing/executive producer: Ashley Hydrick
Music - Robot Repair
Licensed Track: Time Out
Sound design: Robot Repair/Bryan Cook
Audio Post: Juice Studios
Mixer: Bob Gremore
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