Sony Pixel Power calrec Sony

Dead Space

11/02/2013

Digital Domain creates unique TV spot that combines live action, gameplay, and CGI for Dead Space 3 title.

When Mothership and Digital Domain created a TV spot to launch the third chapter of EAs acclaimed Dead Space game, they wanted to engage the audience. To do so, they used a combination of live action, gameplay, and high-end CGI.

The spot, Take Down Terror, was directed by Motherships Neil Huxley for Draftfcb San Francisco. The work was produced by Academy Award-winning VFX studio Digital Domain.

WATCH THE VIDEO

Huxley, director of numerous game launch spots, took Draftfcbs concept and approached it like a short film, shooting with live action and virtual cameras to bring greater humanity to Clarkes character and a sense of realism to the piece. Digital Domain, under the direction of VFX Supervisor Aladino Debert, used its sophisticated VFX pipeline to create the snowy world of the Necromorph planet and cinematic lighting.

Huxley shot Gunner Wright (the actor who plays Isaac Clarke in the Dead Space franchise) performing the role, and also did a traditional motion-capture shoot to capture body action. Together with Digital Domain, he then did a virtual camera shoot to capture the action of the character walking in snow, shooting the CG environment as if they were shooting in a real environment.

All of the shoots took place at Digital Domains in-house virtual production studio. Digital Domain then applied its expertise to create sophisticated, realistic looking snow, fog, and heavy particle effects to make it feel as if Clarke was in an icy windstorm, and then seamlessly blended the live-action face with the CG environments.

They took Clarkes suit, a low-resolution game asset, and integrated it into the environment by adding ice and frost to the mask, and having the character breathe visible vapor.

Here, Mothership Director Neil Huxley and Digital Domain VFX Supervisor Aladino Debert detail the work.

How did the decision to use a short-film concept affect how the animators approached the project?

Huxley: We try an implement our virtual production pipeline on CG projects whenever it's appropriate, treating them like live-action film productions. This more sophisticated approach means that instead of just producing a bunch of shots that dont really tie together, you end up with a cohesive visual piece that shares assets across the show, which lets us create a better end product.

Creatively all of the artists have an investment in the project. The story here has three acts, and the characters have story arcs, the same as in a real film, so it engages everyone involved in the creation on a deeper level. I shoot using our virtual camera system, which takes the responsibility of camera away from the animators and gives it to the director, allowing us to get the desired shot faster, in real time, with minimal clean up required, rather than me sitting behind an animator noodling with chopsticks which can be very tedious.

How much is CG vs. live action? And, what exactly is CG in the spot?

Debert: The body/suit was completely CG on all shots, so with the exception of Gunners head on the end shots, everything is digital in some way. (Gunner Wright is the actor who plays protagonist Isaac Clark in the game.)

For the environments we always try to start from photographic references simply because our end goal is realism. So we created digital matte paintings for the far backgrounds (Shannan Burkley was the artist), which were then projected onto 3D geometry and re-rendered in our lighting environments. The rest of the environments, particularly the mid-ground and close-ups, were fully 3D.

We utilized a custom shader for the snow and rocks (perfected by lighter Casey Benn) that allowed our artists to art-direct the ratio between snow and bare rock by tweaking the normals of the geometry. It made for a very flexible pipeline.

All of our effects were digitally simulated by Erik Ebling and Karl Rogovin.

What tools did you use?

Debert: Our pipeline consisted in Mudbox (modeling and texturing), Photoshop (texturing and matte paintings), Maya for rigging, animation, and effects simulations, Motion Builder in our virtual production pipeline as a conduit between motion-capture data and Maya, V-ray for rendering, and Nuke and Flame for compositing and final color correction.

What were your biggest challenges?

Huxley: Creating interesting snow scenes is tough, and the last thing we wanted was white scene after white scene without visual interest. We wanted a monochromatic look that was a conscious design choice. Raking light across the scenes would create harder shadows and contrast. The grey was a good lighting reference for us. We didnt want bright blue skies. Tau Volantis is a hostile environment, and we wanted to represent that fully.

Integrating the live action head was also a challenge, but one we relish. When we have a live-action component, it means we get a chance to push the CG to that photo-feel level so everything sits nicely together in our world. These are the shows I love working on the most.

EA wanted the skies toward the end of the piece to be angrier, more stormy, more like the game reference we had, but we still wanted to keep it in our realistic, photographic world. The team did a great job in mixing both the game reference and our own photographic, real-world reference together to create a very believable climax to the environment.

Our usual process consists of creating a series of storyboards and a board-o-matic to guide our motion-capture session, which is done here in DD's virtual production studio by Gary Roberts and his team. Once that session is completed, an edit with selects is created. With that edit in hand, we use the virtual camera system here in our virtual production studio to create realistic cameras for each shot.

Fro
LINK: http://www.cgw.com/Press-Center/Online-Exclusives/2013/Dead-Space-3.as...
See more stories from cwg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

26/10/2025

Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics Visionary Passes Away at 69

Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics ...

26/10/2025

NVIDIA Contributes to Open Frameworks for Next-Generation Robotics Development

This year's ROSCon conference heads to Singapore, bringing together the global robotics developer community behind Robot Operating System (ROS) - the world&...

26/10/2025

LOVE IS BLIND ITALY coming to Netflix on December 1st

Back to All News LOVE IS BLIND ITALY coming to Netflix on December 1st Entertainment 26 October 2025 GlobalItaly Link copied to clipboard THE ADAPTATION ...

25/10/2025

GammaTime Raises $14M to Launch Micro-Drama Platform

LOS ANGELES As the popularity of short-for vertical videos from mobile devices continues to soar, vgames, Pitango and a group of Hollywood executives and celebr...

25/10/2025

Slapshot Unveils New AI Camera Tracking Tool

LONDON The AI-powered VFX toolkit Slapshot has launched a professional-grade AI camera tracking tool the company said is designed to deliver precise camera sol...

25/10/2025

2025 NAB Show New York Wraps Wth 11,500 Attendees from 95 Countries

NEW YORK NAB Show New York said its 2025 edition wrapped up its program on Oct. 23 with 11,500 registered attendees from 95 countries, reinforcing its status as...

25/10/2025

Vimeo Releases New AI-Powered Creator Tools

NEW YORK Vimeo said it rolled out new AI-powered features and creative tools that it said will make professional video production faster, smarter and more rewar...

25/10/2025

Space City Home Network Upgrades Audio Capabilities With Solid State Logic

HOUSTON Regional sports network Space City Home Network has upgraded its audio control room with a Solid State Logic System T S300-32 audio console as part of t...

25/10/2025

DoP Lean-Vercoe Lights Intrigue with Astera on Outrageous

BAFTA-nominated cinematographer Annemarie Lean-Vercoe ( Breeders , Call the Midwife , Murder in Provence ) was just the DoP to set the look on sophisticated a...

25/10/2025

OpenDrives and Versatile Distribution Services VDS Announ...

OpenDrives, Inc, a leading provider of software-defined data storage and data services, today announced a new distribution partnership with Versatile Distributi...

25/10/2025

Chaos Releases Vantage 3 - Unlocking Real-Time Creative O...

Chaos today announces the release of Chaos Vantage 3, the first major update to its real-time visualization platform in more than two years. With Vantage, AEC p...

25/10/2025

From Stage to Stream - Frequency Enables Tony Robbins to...

Frequency, the engine behind many of the world's leading streaming television channels, today announced that it powered the first-ever delayed-live broadcas...

25/10/2025

LTN launches new streaming capabilities for broadcast sta...

LTN is accelerating the digital evolution of US local broadcasters with innovations that enable stations to launch streaming channels faster, deliver live news ...

25/10/2025

Rise Group New Structure to Drive Global Growth and Leade...

Rise WIB and Rise AV, advocacy groups championing gender diversity and professional development in the broadcast and AV sectors, have announced key leadership u...

25/10/2025

Atlantic Club of Bulgaria chooses SubtitleNEXT for live s...

European technology developer Profuz Digital is proud to announce its partnership with the Atlantic Club of Bulgaria as a Special Technical Partner. To overcome...

25/10/2025

ARTE Enhances Live Production Capabilities with Grass Val...

European cultural broadcaster ARTE has strengthened its long-standing relationship with Grass Valley, selecting the company's LDX 135 cameras and Creative G...

25/10/2025

IBC calls for Challenge submissions for the 2026 Accelera...

IBC today announced the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting forward-thinking organisations from...

25/10/2025

ASB GlassFloor launches subsidiary to deliver 360-degree...

ASB GlassFloor, the Germany-based global leader in high-performance sports flooring, announces the official launch of ASB Arena and Event Services AG (AES), a s...

25/10/2025

Bitmovin Supercharges its Player Testing System with AI t...

Bitmovin, leading provider of video streaming solutions, has announced that its internal playback stream testing system for the Bitmovin Player now leverages AI...

25/10/2025

Envoi Launches Express Lane for Next-Gen UHR and Immersiv...

Envoi, multi-cloud data management and data protection solutions provider, has launched a new solution, Envoi Express Lane, for managing the demands of distribu...

25/10/2025

Accedo Enables Frictionless Sign-Ups for FloSports with I...

Accedo, a global provider of video streaming software and services, has supported FloSports, a leading sports media company, to expand its service to Samsung an...

25/10/2025

Spanish-Language Music Production Course Debuts at Berklee Online

Spanish-Language Music Production Course Debuts at Berklee Online New 12-week online course expands access to Berklee's renowned music curriculum for Span...

24/10/2025

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Facing Live Production

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...

24/10/2025

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Macheska as 2025 World Series Gets Underway in Toronto

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Mac...

24/10/2025

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps Down

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps DownBy Ken Kerschbaumer, Editorial Director Friday, October 24, 2025 - 2:37 pm Print This Story | Subscri...

24/10/2025

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Globally Distributed Production Ecosystem

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Global...

24/10/2025

Director Justin Lin Returns to His Independent Roots With Last Days

(L-R) Director Justin Lin with his cast and producers at Eccles Theatre for the premiere of Last Days in Park City. (Photo by George Pimentel/Shutterstock for...

24/10/2025

Testing and Validation: Driving Reliability in Non-Terrestrial Networks (NTNs)

As global connectivity demands continue to grow, non-terrestrial networks (NTNs) are emerging as a transformative force in telecommunications. By extending cove...

24/10/2025

September 2025 - Decline in Streaming, Growth in TV in Poland

Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...

24/10/2025

Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station

Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station The biopic, starring Jeremy Allen White as the Boss, focuses on the period when Spri...

24/10/2025

AR, Enhanced Audio to Augment Fox Sports' 2025 World Series Coverage

TORONTO Sometimes in sports, as in life, it's the little things that matter, and that aphorism will be on full display tonight when the Toronto Blue Jays ta...

24/10/2025

Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns

NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spec...

24/10/2025

Avid Releases Pro Tools 2025.10

BURLINGTON, Mass. Avid has today announced the release of Pro Tools 2025.10, a feature-rich update that the company said offers notable advances in immersive mu...

24/10/2025

Comcast Advertising Unveils Programmatic Solution for Linear TV

NEW YORK In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on l...

24/10/2025

ATSC Expands Its Influence with Growing International Ties

WASHINGTON The ATSC broadcast standards group has outlined a growing list of international activities that the group said is expanding its influence and solidif...

24/10/2025

RT SHORT STORY COMPETITION 2025: WINNERS ANNOUNCED

FIRST PLACE AND 5,000 LYNDA McCARTHY FOR WITNESS' SECOND PLACE AND 4,000 ANGELA FINN FOR A SPECTRUM OF SORROW' THIRD PLACE AND 3,000 IAN FE...

24/10/2025

VEON to Release 3Q25 Earnings Update on November 10, 2025

24 Oct 2025 VEON to Release 3Q25 Earnings Update on November 10, 2025 Dubai, October 24, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today conf...

24/10/2025

Sky Documentaries teams up with Candour Productions and The Observer for The Real Salt Path (w/t)

One-off special from the team behind BAFTA award-winning Libby, Are You Home Yet...

24/10/2025

ABC completes audit of Origin's Virtual ID model

The review examined how the model is developed, managed, and delivered against the requirements set out in the Origin framework. Simon Redlich, Chief Executive...

24/10/2025

NVIDIA GTC DC: Live Updates on What's Next in AI

Countdown to GTC Washington, DC: What to Watch Next Week Next week, Washington, D.C., becomes the center of gravity for artificial intelligence. NVIDIA GTC W...

24/10/2025

Presidential Election Results Coverage on RT

RT will provide extensive coverage of the results of the Presidential Election across television, radio and online on Saturday, 25 October 2025. Throughout th...

24/10/2025

New Coaches, New Families and New Challenges Set for Ireland's Fittest Family

New Coaches, New Families and New Challenges Set for Ireland's Fittest Famil...

24/10/2025

Westlife, Imelda May and Ben Elton among the guests on this week's Late Late Show

Westlife, Imelda May and Ben Elton among the guests on this week's Late Late...

23/10/2025

Unlocking Character: Sportcast on Executing the Bundesliga and Bundesliga 2 New Season Production

Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...

23/10/2025

Clear Coordination: Juggling the New Bundesliga Rights Cycle Requirements and Pushing Innovation Forward at Sportcast

Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...

23/10/2025

Analysis: Is Piracy Just the Cost of Doing Business?

Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large Tuesday, October 21, 2025 - 09:58 Print This Story It's high ...

23/10/2025

ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Transmission Industry

ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Trans...

23/10/2025

SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into Live Transmission Technology

SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into L...

23/10/2025

NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA TV/NBA App Ops

NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA ...