Adobe Transforms MAX into the Creativity Conference

SAN JOSE, CA Adobe Systems has announced featured luminary and breakout sessions at Adobe MAX, The Creative Conference, taking place May 4-8 at the Los Angeles Convention Center and Nokia Theatre.

The four-day event includes a packed lineup of keynotes, luminary sessions, training workshops and sneaks presented by the best in the industry, including graphic designer and illustrator Paula Scher, multimedia artist Phil Hansen, designer and writer Rob Legato,photographer Erik Johansson, and EA chief creative officer Richard Hilleman.

MAX will convene more than 5,000 industry leaders to exchange ideas, get inspired and explore how creativity is changing the world. The conference will feature highly anticipated MAX keynotes hosted by Adobes senior vice president and general manager of Digital Media, David Wadhwani, that will explore the dramatically changing creative process and major advancements in technology. Adobe is expected to unveil a milestone update to Adobe Creative Clou at the event. Each full conference pass includes a one year Adobe Creative Cloud membership.

Luminary sessions will expose attendees to new ways of thinking about creative projects and some of most innovative, boundary-pushing, experimental work out there. Highlighted luminary sessions include:

Jessica Walsh (design): The Importance of Play in Innovation

Greg Gorman (photography): Celebrity Portraiture: Behind the Scenes with Greg Gorman

Jeffrey Zeldman (Web): Ten Commandments of Modern Web Design

karlssonwilker (design): Creativity, Technology, and karlssonwilker

Jacob Rosenberg (video): Dust to Lightening: The Unique Storytelling of Bandito Brothers

Scott Belsky (Web): Behance: Connecting the Creative World

In reimagining every aspect of Adobe MAX, the company challenged designers to rethink the MAX brand and design a new logo that embodied the new creative spirit of MAX. Top design firms and studios applied their unique vision to the challenge. Design enthusiasts were invited to watch the creative process in action.

Industry leaders and Adobe experts will host more than 300 breakout training sessions and labs, providing attendees with the opportunity to gain the knowledge needed to stay competitive and the inspiration to create their best work via five MAX tracks:

Design & Creativity - Get unlimited inspiration in just a few days, with sessions and hands-on labs covering everything from digital imaging, typography, color theory, and illustration to interaction design, digital publishing, and designing for Web and mobile.

Web Experiences - Whether just getting started, or already creating complex animations or Web experiences, these hands-on labs, quick tips, and advice from expert panels cover everything attendees need to know about creating for todays Web browsers.

Video - Its a competitive world out there, and video pros need tools that wont get in the way of their creativity. Led by creative leaders in the industry, sessions will show attendees how to work smarter and faster to bring your high quality productions to any screen.

Digital Publishing- Be among the first to see how mobile applications built with Adobe Digital Publishing Suite can help connect customers and readers, build brand and grow businesses.

Gaming - Whether creating casual or social games - from indie to AAA - sessions in the Gaming track will expose attendees to the most-talked about game experiences being created today.

Visit http://max.adobe.com/registration.html for more information about special discounts and group passes.

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