Most Valuable Promotions and Professional Fighters League Merge

Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin will serve as CEO and board member of the combined company. Jake Paul and Nakisa Bidarian will be co-founders and board members, with Bidarian continuing to oversee MVP's boxing operations and Paul focused on audience growth, fighter development, and brand expansion.

Existing PFL shareholders 885 Capital and Knighthead Capital Management are becoming founding investors in the new entity, committing new capital to the combined company.

MVP will serve as the master brand for all combat sports properties. The PFL's fighter roster, global operations, and media assets will form the foundation of MVP MMA, with the migration to be completed in the coming months. The combined company will host five premium live events across boxing and MMA in August. Together, the two organizations bring nearly 400 athletes under one roof, with distribution relationships including Netflix, ESPN, Sky Sports, and PFL's existing network of 34 partners across Europe, the Middle East, Africa, Asia, and Latin America.

PFL has staged more than 100 premium live events across 14 countries in seven years and in 2026 will produce 24 events across 11 countries, delivering approximately 150 hours of live content.

Since launching MVP, our goal has always been bigger than just building a boxing promotion. It has been to build the future of combat sports. In less than five years, MVP has become one of the most influential and culturally relevant brands in the industry, producing some of the biggest events in combat sports history, elevating women's boxing to unprecedented heights, and bringing millions of new fans into the fight game. The success of MVP MMA's first event confirmed our belief that there is enormous demand for a modern, fighter-first approach to MMA. This merger accelerates our MMA ambitions while strengthening our ability to continue investing in boxing and MVPW. By combining MVP's audience-building engine, storytelling capabilities, and brand with PFL's roster, infrastructure, and international footprint, we are creating a new global home for combat sports. Under the leadership of John Martin, a world-class media executive with deep MMA knowledge, and investment from leading financiers 885 Capital and Knighthead Capital, MVP is going to achieve great things for fighters, fans, and partners, said Nakisa Bidarian, Co-Founder and Board Member, Most Valuable Promotions.

Over the past seven years, PFL has built the world's No. 2 global MMA company, assembling one of the sport's most elite fighter rosters while creating a world-class global business with premier media distribution across 34 broadcast and streaming partners, reaching fans in more than 170 countries. At the same time, MVP has redefined how combat sports connects with a new generation of fans, creating events that become cultural moments and proving that athletes, sports, entertainment and creators can all thrive together. This merger brings scale in operations, in distribution and media rights, in sponsorship, in fighter development and in fan engagement. We're not just combining companies, we're bringing an entire combat sports community together and creating a more powerful platform to accelerate growth. One company, one global stage, millions of fans and we're only just getting started. I'm excited to work with Jake and Nakisa as we build the future of combat sports together, and I'm deeply grateful for the continued confidence and support of our lead investors, 885 Capital and Knighthead Capital Management, said John Martin, CEO and Board Member.

We started MVP to disrupt a broken model. We wanted to give fighters fair pay and a bigger, modernized stage to become global superstars. Joining forces with PFL accelerates that vision by a decade. We now have a scaled platform to give today's fans what they want: elite talent mixed with culture, lifestyle, and massive social velocity. MVP was always bigger than me and bigger than any one fighter. MVP is an inevitable movement that needs to happen for the athletes, and now we have all the resources we need to build something that changes this sport forever. I have more conviction in MVP than ever, driven by the proliferation of AI, which will only increase the value of real, live experiences and the sports properties that can bring fans closer to the athletes they love. I look forward to putting my entire promotional muscle into our new company, returning to the boxing ring and making my MVP MMA debut. To all current MVP and PFL fighters, things just got bigger. To fighters fighting in other organizations, we are open for business when you are contractually free. The time for change is now. Welcome to MVP, said Jake Paul, Co-Founder and Board Member, Most Valuable Promotions.

We've spent our careers building and backing businesses across global markets and few things travel across every border, language, and generation like combat sports. Partnering with Jake Paul, Nakisa Bidarian, and John Martin to bring PFL's international infrastructure and roster together with MVP's audience engine builds a business with the scale, talent, and distribution to lead the category. It reaches fans from the most established markets to the fastest-growing regions in the world, with a fighter-first model built for how audiences consume sport today. At 885 Capital, we back founders and leaders who are building industries from first principles, and we believe this platform will do exactly that, while redefining the future of combat sports. As founding investors, we're proud to commit new capital to help John Martin and the team build the premier global platform for fighters and fans

LINK:	https://www.sportsvideo.org/2026/07/30/most-valuable-promotions-and-pr...
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