Sony Pixel Power calrec Sony

New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.

01/12/2021

1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.

Nearly 70% of Gen Z have recently discovered a song released over a decade ago for the first time.

More than half of adults feel they were born in the wrong era because of their taste in music, and for most, the 2000s best match their music preferences.

Nearly 90% believe enhanced audio quality is a must-have when streaming music, and 80% of those upgraded or changed services to one with better quality.

jpg

SAN FRANCISCO - December 1, 2021 - Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, released findings from a new survey illustrating a shift in music listening behavior. The U.S. study of adults (18 or older) who regularly listen to music found that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed social media and Hollywood entertainment have a strong influence over how people discover music. In addition, the study also found that better audio quality is a priority for many, particularly Gen Z, when choosing a streaming subscription over other features.

Music fills our lives with moments of joy and has been a way to escape the challenges we have faced over the past two years. This has driven changes in consumer behavior, such as the revival of music from past decades to the prioritization of better-quality experiences that allow listeners to connect more deeply with their favorite artists and songs, said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. As we look to the future, we expect these influences to have a lasting impact over how we enjoy music.

The US-based survey, conducted by OnePoll in November 2021, polled 2,000 general population adults who regularly listen to music for at least one hour per day. The survey examined their listening behavior, purchase decisions, and habits formed from the COVID-19 pandemic.

U.S. adults are feeling nostalgic based on their choices in music

A number of respondents feel like they were born in the wrong era because of their taste in music, which was highest among Gen Z. This has led to the increased popularity of iconic songs and artists being rediscovered or discovered for the first time.

Six in 10 feel like they were born in the wrong era because of their taste in music, which was highest among Gen Z (nearly 80%). For most, the era that most closely matches their taste in music was the 2000s.

Almost half have recently discovered a song released over a decade ago, which was highest among Gen Z respondents (nearly 70%).

Almost half stated they had rediscovered an iconic song or album within the past two years, particularly Gen Z (over two-thirds).

Most respondents, close to 70%, are embarrassed to share their music playlists with others, particularly their boss.

Social media and Hollywood entertainment heavily influence the discovery of new music

Social media is the most significant influence shaping how people discover new music, while movies and TV shows play an equally important role.

57% said social media is the top way they discover music.

While YouTube is the most popular platform for discovering music, according to 79% surveyed, Facebook, Instagram, and TikTok significantly influence how people find new songs.

Almost a fourth of people who recently discovered a song released over a decade ago attribute this discovery to a viral video on social media.

Six in 10 have also discovered a new artist or song after watching a TV show or movie.

People in the U.S. are spending more time and money on music

Music has been a vehicle for escapism as many now spend more time and money on music than they were at the start of 2020.

Over two-thirds spend more time listening to music each day than before the start of 2020, with over half listening to music four hours per day or more.

55% indicated that they spend more money on music purchases each month, such as streaming subscriptions, than at the start of 2020.

Many are prioritizing audio quality when enjoying music

When choosing a music streaming plan, music fans prioritize quality above all - especially Gen Z. This insight coincides with broader industry trends around the uptick among streaming services that offer subscribers enhanced audio through spatial audio experiences like Dolby Atmos or high resolution (HD) audio.

Among those who pay for a music streaming plan, nearly 90% agreed that enhanced audio quality is a must-have feature of their subscription, of which more than half strongly agreed.

Of this group, 82% have upgraded, changed subscriptions, or explicitly paid for a service because it offered better audio quality.

Nearly two-thirds who pay for a music streaming subscription indicated that better sound quality was more important than other features such as ad-free listening, exclusive content, or the ability to add multiple users to their account.

Over 70% surveyed are likely or very likely to purchase a new audio device within the next six months specifically to enhance their experience when listening to music.

Preference for better audio quality was notably high among Gen Z:

Nearly half of Gen Z surveyed who pay for a music streaming subscription want access to the latest cutting-edge audio technologies with their plan.

86% of Gen Z surveyed are likely to purchase a new audio device in the next six months to get better audio quality when enjoying music.

The survey also uncovered:

Comparing various types of in-car entertainment, most see the biggest opportunity for enhancing the listening experience when enjoying music in the car (43%), followed by audiobooks and podcasts (23%).

More than two-thirds stated
LINK: https://news.dolby.com/en-WW/206271-new-survey-from-dolby-reveals-shif...
See more stories from dolby

More from Dolby

19/09/2022

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script Year T...

19 September 2022, 05:00 (PDT) Winners of the Dolby Institute x Ghetto Film Sch...

15/09/2022

Aerosmith Makes Triumphant Return To The Las Vegas Stage With Their Residency AEROSMITH: DEUCES ...

15 September 2022, 06:56 (PDT) Aerosmith Makes Triumphant Return To The Las Veg...

20/07/2022

Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos

20 July 2022, 05:30 (PDT) Dolby Introduces Dolby Atmos Album Assembler for Music Mixed in Atmos Mastering engineers and music creators can access the master...

05/07/2022

Tencent Music Entertainment's QQ Music Becomes China's First Domestic Music Service Supporting Do...

5 July 2022, 19:00 (PDT) Tencent Music Entertainment's QQ Music Becomes Chi...

09/05/2022

WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS

9 May 2022, 05:30 (PDT) WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMM...

03/05/2022

Dolby Laboratories Announces Dr. Shriram Revankar as SVP Advanced Technology Group

3 May 2022, 09:05 (PDT) Dolby Laboratories Announces Dr. Shriram Revankar as SV...

13/04/2022

Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for ...

13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...

03/02/2022

Dolby acquires Millicast, the real-time, ultra-low-delay video streaming platform

3 February 2022, 13:15 (PST) Dolby acquires Millicast, the real-time, ultra-low...

08/12/2021

Dolby Appoints Tony Prophet to its Board of Directors

8 December 2021, 05:30 (PST) Dolby Appoints Tony Prophet to its Board of Directors SAN FRANCISCO, December 8, 2021 - Dolby Laboratories, Inc. (NYSE:DLB) an...

01/12/2021

New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.

1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music List...

16/11/2021

NIO ET7 Comes Standard with Dolby Atmos

15 November 2021, 16:27 (PST) NIO ET7 Comes Standard with Dolby Atmos JPG NIO X Dolby Atmos.JPG Shanghai - On Nov. 16, NIO announced that Dolby Atmos wi...

11/11/2021

Dolby introduces new and improved Dolby.io Spatial Audio feature for developers

10 November 2021, 15:15 (PST) Dolby introduces new and improved Dolby.io Spatial Audio feature for developers New Spatial Placement capability will enable ...

28/10/2021

Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars

28 October 2021, 01:00 (PDT) Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars jpg Stuttgart/Munich - Mercedes-Benz today announc...

16/10/2021

Robert Park Joins Dolby Laboratories as Chief Financial Officer

15 October 2021, 09:07 (PDT) Robert Park Joins Dolby Laboratories as Chief Financial Officer Seasoned Executive Brings Decades of Financial and Business Le...

14/10/2021

Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performanc...

14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...

05/10/2021

Dolby upgrades Dolby.io, introduces Transcoding, Music Mastering, and more to developer platform

5 October 2021, 06:00 (PDT) Dolby upgrades Dolby.io, introduces Transcoding, Mu...

13/09/2021

Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music

12 September 2021, 16:00 (PDT) Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music Fans can enjoy The Weeknd's Latest Single Tak...

13/09/2021

Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

12 September 2021, 16:45 (PDT) Dolby and Justin Bieber Team Up to Go Inside the...

13/09/2021

Dolby and Multi-Platinum Singer-Songwriter Olivia Rodrigo Team Up to Share an Intimate Look at He...

12 September 2021, 17:30 (PDT) Dolby and Multi-Platinum Singer-Songwriter Oliv...

10/09/2021

Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy

10 September 2021, 08:30 (PDT) Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy J Balvin's recently released album JOSE is now streaming ...

08/09/2021

Dolby Collaborates With Cinemo To Accelerate Dolby Atmos Music Experience In Cars

8 September 2021, 02:31 (PDT) Dolby Collaborates With Cinemo To Accelerate Dolb...

08/09/2021

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script 2021 A...

8 September 2021, 05:30 (PDT) Winners of the Dolby Institute x Ghetto Film Scho...

03/09/2021

Billie Eilish's Happier Than Ever: A Love Letter to Los Angeles Available Today on Disney+ in Dol...

3 September 2021, 00:00 (PDT) Billie Eilish's Happier Than Ever: A Love Let...

24/08/2021

Dolby Laboratories Reports Third Quarter Fiscal 2019 Financial Results

1 August 2019, 13:36 (PDT) Dolby Laboratories Reports Third Quarter Fiscal 2019 Financial Results San Francisco, August 1, 2019--Dolby Laboratories, Inc. (N...

24/08/2021

Dolby Welcomes Local High School Students to Inspire the Next Generation of Innovators

24 January 2020, 20:20 (PST) jpeg On Thursday, January 23, 2020, Dolby host...

24/08/2021

Box and Dolby Transform Media in the Cloud

3 May 2021, 05:40 (PDT) Box and Dolby Transform Media in the Cloud New Integration Provides Box Users Worldwide Access to Automated Audio Enhancement Tools...

21/06/2021

Dolby Laboratories Names Marie Huwe to Lead Dolby.io

21 June 2021, 08:35 (PDT) Dolby Laboratories Names Marie Huwe to Lead Dolby.io Seasoned Executive Brings Decades of API and Developer Experience to Acceler...

20/05/2021

Iconic BAFTA HQ to Recognize Ray Dolby's Legacy With Dolby Powered Auditorium and named event spa...

20 May 2021, 01:00 (PDT) Iconic BAFTA HQ to Recognize Ray Dolby's Legacy Wi...

12/05/2021

NATAS to Honor Dolby with Technical and Engineering Emmy for Advancements in HDR

25 January 2021, 09:36 (PST) The National Academy of Television Arts & Sciences to Honor Dolby with Technical & Engineering Emmy for Advancements in HDR The...

12/05/2021

Dolby Named to Fast Company's Annual List of the World's Most Innovative Companies in Music for t...

9 March 2021, 04:02 (PST) Dolby Named to Fast Company's Annual List of the ...

12/05/2021

Lucid Air is the World's First Vehicle to Integrate Dolby Atmos

17 March 2021, 09:00 (PDT) Lucid Air is the World's First Vehicle to Integrate Dolby Atmos Dolby Atmos will be part of Lucid Air's new 21-speaker S...

12/05/2021

Box and Dolby Transform Media in the Cloud (duplicate)

May 03, 2021 Box and Dolby Transform Media in the Cloud New Integration Provides Box Users Worldwide Access to Automated Audio Enhancement Tools Powered by...

12/05/2021

Dolby Laboratories Announces Executive Retirement

4 May 2021, 13:20 (PDT) Dolby Laboratories Announces Executive Retirement Executive Vice President and Chief Financial Officer, Lewis Chew to retire later t...

20/04/2021

Dolby Laboratories Announces Conference Call and Webcast for Q2 Fiscal 2021 Financial Results

Back PDF Version Apr 20, 2021 Dolby Laboratories Announces Conference Call ...

09/03/2021

Dolby Named to Fast Company's Annual List of the World's Most Innovative Companies in Music for the Second Year in a Row

Back PDF Version Mar 9, 2021 Dolby Named to Fast Company's Annual List ...

26/02/2021

Dolby Appoints Emily Rollins to its Board of Directors

25 February 2021, 13:30 (PST) Dolby Appoints Emily Rollins to its Board of Directors SAN FRANCISCO, February 25, 2021 - Dolby Laboratories, Inc. (NYSE:DLB)...

15/01/2021

Dolby Laboratories Announces Conference Call and Webcast for Q1 Fiscal 2021 Financial Results

Back PDF Version Jan 15, 2021 Dolby Laboratories Announces Conference Call ...

17/11/2020

Global Survey from Dolby Reveals New Trends in Home Entertainment Consumption and Purchasing

17 November 2020, 05:30 (PST) Global Survey from Dolby Reveals New Trends in Ho...

06/10/2020

Iconic Dean St. Studios Relaunches with State-of-the-Art Dolby Atmos Mixing Facilities

6 October 2020, 06:00 (PDT) Iconic Dean St. Studios Relaunches with State-of-th...

24/09/2020

Megabox to deploy Dolby technologies to provide premium experiences to moviegoers in Korea

24 September 2020, 17:55 (PDT) Megabox to deploy Dolby technologies to provide ...

13/08/2020

John Williams And Wiener Philharmoniker Performance In Vienna Set For Immersive Dolby Atmos Music...

13 August 2020, 06:00 (PDT) John Williams And Wiener Philharmoniker Performance...

29/07/2020

AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music

29 July 2020, 06:00 (PDT) AvidPlay is the First DIY Music Distribution Service ...

29/07/2020

Electronic Duo, Booka Shade Re-Release Ninth Studio Album Dear Future Self in Dolby Atmos

July 29, 2020 Electronic Duo, Booka Shade Re-Release Ninth Studio Album Dear F...

19/05/2020

Dolby extends video conferencing product portfolio with new Dolby Voice Huddle solution

19 May 2020, 05:30 (PDT) Dolby Extends Video Conferencing Product Portfolio wit...

12/05/2020

Dolby introduces Dolby.io, a new media and interactivity platform for developers

Back PDF Version May 12, 2020 Dolby introduces Dolby.io, a new media and interactivity platform for developers Dolby.io gives developers access to APIs de...

11/03/2020

Fast Company Names Dolby One of the World's Most Innovative Companies in Music for 2020

Back PDF Version Mar 10, 2020 Fast Company Names Dolby One of the World'...

09/02/2020

Dolby Congratulates 92nd Academy Award Winners Including Parasite, 1917, Ford v Ferrari, T...

9 February 2020, 21:04 (PST) Dolby Congratulates 92nd Academy Award Winners Inc...

08/02/2020

Dolby Celebrates 92nd Academy Awards Nominees in Cinematography, Sound Editing, and Sound Mixing

Back PDF Version Feb 7, 2020 Dolby Celebrates 92nd Academy Awards Nominees ...

22/01/2020

Dolby Institute Fellowship Awards Nine Days and Wendy, Both to Premiere at 2020 Sundance Film Festival

Back PDF Version Jan 22, 2020 Dolby Institute Fellowship Awards Nine Days a...

07/01/2020

Dolby Raises the Bar for Immersive Experiences at CES 2020

Back PDF Version Jan 7, 2020 Dolby Raises the Bar for Immersive Experiences at CES 2020 Dolby to showcase how it is revolutionizing the way people enjoy t...