PGA TOUR Set to Launch New Website to Accompany Recently Relaunched Mobile App Clean, minimalist design makes the players - and data - the stars By Brandon Costa, Director of Digital
Monday, February 6, 2023 - 3:00 pm
Print This Story | Subscribe
Story Highlights
On Tuesday, the PGA TOUR will launch a newly redesigned website.
It's the latest step in the new digital era for the TOUR that follows in the footsteps of the institution of PGA TOUR LIVE on ESPN+ last year and the re-launch of the TOUR's mobile application back in November.
The PGA TOUR's new website launches on Tuesday. (Images courtesy of PGA TOUR)
The new website design looks to offer a cleaner and more modern take on the game of golf, making the golfers the stars of the product all while better leveraging the tour's vast and deep network of data and statistics. Users will also notice a greater synergy between the web and mobile products.
Whether avidly following the busy early rounds of a tournament or popping in as excitement climaxes on a Sunday afternoon, the new website utilizes short-form video and content hierarchies to make users immediately aware of what's important on the course right now.
The website is also loaded with more real-time data feeds, thanks to an in-house software developed to translate ShotLink (powered by CDW) scoring data and shot tracking.
The (Collaborative) Journey to Re-boot It was towards the end of 2020 that says Scott Gutterman, SVP, Digital Operations for the PGA TOUR, Eric Hanson, VP of Digital Product Developement for the PGA TOUR, and their respective teams came to the conclusion that it was time to relaunch everything from the ground up. With a newly-minted rights deal in place and a suite of digital products built and iterated upon for about a decade, it would time to rebuild from scratch.
Not only because that's what we want to do, but we know that's what our fans wanted., says Gutterman, a more than 17-year vet of the PGA TOUR. The fans wanted faster data, more video, faster experience, better access to our players, a better performing app. Those were things that we heard all the way around from everybody. For us, it was come in and look at everything from the ground up, from the code that we have all the way up to the experiences that we need to deliver to our fans.
Wanting to get an outsiders perspective and expertise, Gutterman and Hanson brought in a third-party vendor the digital product agency Work & Co. to design both the PGA TOUR's new mobile app (which launched back in November) and this new website.
On the backend, the PGA TOUR also worked with the technology consulting firm Captech, who assisted in building the middleware software solutions beneath the app and website, as well as Ensemble on web development and Shockoe on app development.
What Do Fans and Players Want If the TOUR was going to re-build the entire digital portfolio, they wanted to do comprehensive research on not only want fans wanted but what the TOUR players wanted, as well. The TOUR solicited the opinions of domestic and international fans, identifying the varying wants and needs of an app and website from users in different countries and time zones. They also spoke with players ranging from the TOUR's top performers all the way down to rookies and even players on the U.S. developmental tour, the Korn Ferry Tour.
The PGA TOUR's VP of Digital Product Development Eric Hanson took prototypes out onto the tour last season to show players how they would be displayed within the website and mobile app to solicit their feedback.
This was, by far, the most collaborative project I think we've ever done at the [PGA] TOUR on the digital side of the house, says Gutterman. It involved all of our key stakeholders from our players to our fans to our board members to our staff, and a whole series of vendors.
From there, that research led to the development of examples and use cases including screenshots and fully built-out prototypes to get into the hands of fans and players for feedback. The PGA TOUR digital team, along with Work & Co, would iterate the products in real-time.
It was really helpful to allow us to get to something that we felt was different but, yet, familiar, says Hanson. We wanted to bring things that was surprising to [casual] fans, which is where we got the full screen video that you see when you first open the app. Then, at the same time, when you go to our leaderboard and our scorecard, it feels familiar [to hardcore fans] because we didn't want to reinvent the way you follow golf. We just wanted to make it faster and better.
Hanson and his team tested out new iterations of features, like a live scorecard during an event, as well as how best to integrate live data into the leaderboard and position real-time video highlights within the products.
Hanson says he even went into player dining rooms on the tour to show them prototypes and developed apps to see how they would be presented across the suite of products.
[I] got some good feedback from them during that process, he says, We really tried to be open with them about what we were doing and how we were really trying to focus on making them the heroes of the product we were building. At the end of the day, our fans follow the PGA Tour because their favorite players play on the PGA Tour. We wanted to celebrate them inside of these digital platforms.
Putting Betting Data Front and Center As is the trend across all of sports in the United States, the PGA TOUR is also looking to offer most prominent placement and direct integration of live betting odds.
Live leaderboards offer more realtime data, including live odds.
On the theme of collaboration, Gutterman and Hanson worked closely with the PGA TOUR's VP of Gaming Scott Warfield and his team to devel
North America Stories
14/11/2026
Marcelo Dai's Live Session Captured with URSA Cine Immersive
Brie Clayton November 14, 2026
0 Comments
Artist takes viewers on an immersive journe...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
14/11/2026
Newest Lenses, Horizon Anamorphic Seminar & Guided Lens Character Experience Highlight Creative Possibilities
At the 2026 Toru CAMERIMAGE Film Festival, ZEISS...
14/11/2026
Sonnet Announces Black Friday Sale on Select Products
Brie Clayton November 14, 2026
0 Comments
WHAT: Sonnet Technologies is having a sale on a select...
14/11/2026
Berklee Alumni Shine at the 2026 Latin Grammy Awards This year's winners included songwriters, engineers, and performers who contributed to acclaimed reco...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
PGA TOUR Set to Launch New Website to Accompany Recently Relaunched Mobile App Clean, minimalist design makes the players - and data - the stars By Brandon Costa, Director of Digital 
