PGA TOUR Set to Launch New Website to Accompany Recently Relaunched Mobile App
06/02/2023
Monday, February 6, 2023 - 3:00 pm
Print This Story | Subscribe
Story Highlights
On Tuesday, the PGA TOUR will launch a newly redesigned website.
It's the latest step in the new digital era for the TOUR that follows in the footsteps of the institution of PGA TOUR LIVE on ESPN+ last year and the re-launch of the TOUR's mobile application back in November.
The PGA TOUR's new website launches on Tuesday. (Images courtesy of PGA TOUR)
The new website design looks to offer a cleaner and more modern take on the game of golf, making the golfers the stars of the product all while better leveraging the tour's vast and deep network of data and statistics. Users will also notice a greater synergy between the web and mobile products.
Whether avidly following the busy early rounds of a tournament or popping in as excitement climaxes on a Sunday afternoon, the new website utilizes short-form video and content hierarchies to make users immediately aware of what's important on the course right now.
The website is also loaded with more real-time data feeds, thanks to an in-house software developed to translate ShotLink (powered by CDW) scoring data and shot tracking.
The (Collaborative) Journey to Re-boot It was towards the end of 2020 that says Scott Gutterman, SVP, Digital Operations for the PGA TOUR, Eric Hanson, VP of Digital Product Developement for the PGA TOUR, and their respective teams came to the conclusion that it was time to relaunch everything from the ground up. With a newly-minted rights deal in place and a suite of digital products built and iterated upon for about a decade, it would time to rebuild from scratch.
Not only because that's what we want to do, but we know that's what our fans wanted., says Gutterman, a more than 17-year vet of the PGA TOUR. The fans wanted faster data, more video, faster experience, better access to our players, a better performing app. Those were things that we heard all the way around from everybody. For us, it was come in and look at everything from the ground up, from the code that we have all the way up to the experiences that we need to deliver to our fans.
Wanting to get an outsiders perspective and expertise, Gutterman and Hanson brought in a third-party vendor the digital product agency Work & Co. to design both the PGA TOUR's new mobile app (which launched back in November) and this new website.
On the backend, the PGA TOUR also worked with the technology consulting firm Captech, who assisted in building the middleware software solutions beneath the app and website, as well as Ensemble on web development and Shockoe on app development.
What Do Fans and Players Want If the TOUR was going to re-build the entire digital portfolio, they wanted to do comprehensive research on not only want fans wanted but what the TOUR players wanted, as well. The TOUR solicited the opinions of domestic and international fans, identifying the varying wants and needs of an app and website from users in different countries and time zones. They also spoke with players ranging from the TOUR's top performers all the way down to rookies and even players on the U.S. developmental tour, the Korn Ferry Tour.
The PGA TOUR's VP of Digital Product Development Eric Hanson took prototypes out onto the tour last season to show players how they would be displayed within the website and mobile app to solicit their feedback.
This was, by far, the most collaborative project I think we've ever done at the [PGA] TOUR on the digital side of the house, says Gutterman. It involved all of our key stakeholders from our players to our fans to our board members to our staff, and a whole series of vendors.
From there, that research led to the development of examples and use cases including screenshots and fully built-out prototypes to get into the hands of fans and players for feedback. The PGA TOUR digital team, along with Work & Co, would iterate the products in real-time.
It was really helpful to allow us to get to something that we felt was different but, yet, familiar, says Hanson. We wanted to bring things that was surprising to [casual] fans, which is where we got the full screen video that you see when you first open the app. Then, at the same time, when you go to our leaderboard and our scorecard, it feels familiar [to hardcore fans] because we didn't want to reinvent the way you follow golf. We just wanted to make it faster and better.
Hanson and his team tested out new iterations of features, like a live scorecard during an event, as well as how best to integrate live data into the leaderboard and position real-time video highlights within the products.
Hanson says he even went into player dining rooms on the tour to show them prototypes and developed apps to see how they would be presented across the suite of products.
[I] got some good feedback from them during that process, he says, We really tried to be open with them about what we were doing and how we were really trying to focus on making them the heroes of the product we were building. At the end of the day, our fans follow the PGA Tour because their favorite players play on the PGA Tour. We wanted to celebrate them inside of these digital platforms.
Putting Betting Data Front and Center As is the trend across all of sports in the United States, the PGA TOUR is also looking to offer most prominent placement and direct integration of live betting odds.
Live leaderboards offer more realtime data, including live odds.
On the theme of collaboration, Gutterman and Hanson worked closely with the PGA TOUR's VP of Gaming Scott Warfield and his team to devel
LINK: | https://www.sportsvideo.org/2023/02/06/pga-tour-set-to-launch-new-webs... |
See more stories from svg |
North America Stories
17/04/2024
Strengthening Australian Industry Capability Through Sovereign Sustainment Support
L3Harris Communications Australia Field Service support continues to grow with a...
17/04/2024
L3Harris Team Aligns 10 Mirrors for NASA's Roman Telescope
An optical technician lays on a diving board suspended between NASAs Nancy Grace Roman Space Telescopes primary and secondary mirrors. The photo is a projected ...
17/04/2024
Graham Media Selects Bitmovin Playback
DENVER Video streaming infrastructure providers Bitmovin has announced that the Graham Media Group has selected Bitmovin Playback to enhance its viewer experien...
17/04/2024
Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans
LGBTQIA+ representation in TV content boosts viewership among young (18-34) Americans, according to a new report from Horowitz Research....
17/04/2024
New NVIDIA RTX A400 and A1000 GPUs Enhance AI-Powered Design and Productivity Workflows
New NVIDIA RTX A400 and A1000 GPUs Enhance AI-Powered Design and Productivity Wo...
17/04/2024
Frezzi Unveils SunLight 2: The Ultimate High-Output Lighting Companion for ENG and Broadcast Production
Frezzi Unveils SunLight 2: The Ultimate High-Output Lighting Companion for ENG a...
17/04/2024
Peakto Search for Lightroom - Find at a glance among thousands of photos AND videos
Peakto Search for Lightroom - Find at a glance among thousands of photos AND vid...
17/04/2024
Simone Pilon Appointed Executive Director at Berklee Valencia
Simone Pilon Appointed Executive Director at Berklee Valencia Pilon, who has served as Berklee Valencia's interim executive director since March 2023, has a...
17/04/2024
CBS Cuts Off Billy Joel Concert Telecast (Updated)
CBS will re-air Sundays Billy Joel concert telecast this Friday (April 19) after several CBS-affiliated stations abruptly cut part of Sundays telecast of the si...
17/04/2024
Jacqueline Matter Named Co-Host on WTTG's Good Day DC'
Jacqueline Matter has been named co-host of Good Day DC at WTTG Washington. Effective immediately, she co-anchors the 4 a.m. newscast with Stephen Graddick, rep...
17/04/2024
TV Usage Takes March Dip While College Hoops Help Cable
Television usage took its usual March dip, dropping 3% from February, according to Nielsen,...
17/04/2024
BET, Tyler Perry Extend Content Agreement Through 2028
BET Media Group, part of Paramount Global, said it and Tyler Perry had reached an agreement extending their content production deal through 2028....
17/04/2024
Warner Bros. Discovery Names David Porter Head of Ad Research
Warner Bros. Discovery said it named David Porter head of ad sales research, data and insights....
17/04/2024
Lionsgate Signs Exec VP Lee Hollin To Long-Term Deal
Lionsgate said it signed a new multi-year employment deal with Lee Hollin, its executive VP, television and head of current programming for Lionsgate Television...
17/04/2024
Jessica Rosenworcel Speaks at the Paley Museum April 16
Federal Communications Commission chair Jessica Rosenworcel sits for an interview at the Paley Museum in New York April 16 at 12:30 p.m. ET. Moderated by Nick T...
17/04/2024
Travis Kelce To Host Are You Smarter Than a Celebrity?' on Prime Video
Travis Kelce will host Are You Smarter Than a Celebrity?, a spinoff of Are You Smarter Than a 5th Grader?, that will stream on Prime Video....
17/04/2024
Amy Alvarez Named News Director at Telemundo's KULX Salt Lake City
Amy Alvarez has been named news director at KULX Salt Lake City, the Telemundo station in the market. She comes from KVDA San Antonio, another Telemundo outlet,...
17/04/2024
Frndly Launches Channel Store, Adding 4 Subscription Services to Lineup
Frndly TV, the low-priced, family-friendly streaming service, said it launched a channel store where users can sign up for subscription streaming services....
17/04/2024
TV Tech Announces Winners of Best of Show Awards at 2024 NAB Show
TV Tech has announced its Best of Show Awards for the 2024 NAB Show, April 14-17 in Las Vegas. The awards are judged by a panel of industry experts on the crite...
17/04/2024
Riedel Enhances Interstellar Technologies Space Launch Wi...
Riedel Communications today announced its collaboration with Interstellar Technologies, a pioneering space transportation company based in Hokkaido, Japan, to o...
17/04/2024
Riedels Simplylive Production Suite Empowers Lafayette Co...
Riedel Communications announced that Lafayette College, a liberal arts college in eastern Pennsylvania and one of 10 core members in the Patriot League, is usin...
17/04/2024
Slovak Telekom and T-Mobile Czech Republic Upgrade Video...
24i, the video streaming platform expert, today announced that Slovak Telekom and T-Mobile Czech Republic, part of the Deutsche Telekom (DT) Group, have extende...
17/04/2024
OpenDrives Recognized on the 2024 CRN Storage 100 List
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, is honored to announce its inclusion in the...
17/04/2024
Goldbach to Leverage Operatives new converged advertising...
Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading media sales organizations in Switzerland. This partnersh...
17/04/2024
Roberts Communications Network Selects Appear X Platform...
Appear, the global leader in live production technology, and Roberts Communications Network (Roberts), the leading worldwide video distribution and wagering dat...
17/04/2024
Mobilelinks Chooses Appear for UHD Upgrade of DSNG Trucks
Appear enables Mobilelinks to meet updated technical requirements. Appear, the global leader in live production technology, has been selected by Mobilelinks to...
17/04/2024
Appear and Skyline Communications Strengthen Partnership...
The expanded solution offers enhanced visibility and automation of production and distribution workflows for live event contribution applications Appear, the g...
17/04/2024
In a major step in its growth strategy Econocom launches...
Econocom, a sustainable digital enterprise and pioneer of the circular economy in Europe, today announced the launch of an ambitious campaign as part of the rol...
17/04/2024
Newsmax Extends Relationship with 24i to Rapidly Launch P...
24i, the video streaming platform expert, today announced that its 24i Video Cloud for OTT service providers is powering the new Newsmax+ subscription service, ...
17/04/2024
AIMS Welcomes Kakadu Software and 7thSense as New Members
The Alliance for IP Media Solutions (AIMS) today announced its newest members: Kakadu Software provider of the world's leading JPEG 2000 development toolk...
17/04/2024
Amagi Integrates Intertrust ExpressPlay DRM for Deliverin...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, and Intertrust, the leading digital rights management (DRM) provider, to...
17/04/2024
Amagi Announces Collaboration with Argoid AI to Drive AI-...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today announced a collaboration with Argoid AI, a specialist in AI-power...
17/04/2024
Triveni Digital Awarded Patent for Secure Television Dist...
Triveni Digital today announced that the company has been awarded Patent Number US 11,924,260 by the U.S. Patent and Trademark Office for pioneering Secure Tel...
17/04/2024
Chyron Partners With GALSNGEAR to Host Student Production...
Chyron today announced that it will partner with #GALSNGEAR , a movement to bring parity to women in media and entertainment, at the 2024 NAB Show to host the o...
17/04/2024
Biggest Events Deserve the Biggest Screens, IMAX Says
The Olympics is the world's biggest sporting event, so doesn't it deserve to be shown on the world's biggest screens? That was the subject of Going...
17/04/2024
Broadcasters Tout Milestones for NextGen TV
NAB Show provides an annual opportunity for broadcasters to gather in person and assess the progress the industry has made in its transition to ATSC 3.0. At thi...
17/04/2024
U.S. Digital Advertising Revenues Hits High of $225B
$225 billion: That's how high U.S. digital advertising revenues were in 2023, according to the newly released IAB Internet Advertising Revenue Report: Full...
17/04/2024
Blackmagic Design Announces New Blackmagic URSA Cine 12K
Blackmagic Design Announces New Blackmagic URSA Cine 12K Brie Clayton April 16, 2024 0 Comments Revolutionary large format digital film camera with RG...
17/04/2024
Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens
Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens Brie Clayton April 16, 2024 0 Comments A constant F2.8 full-frame E-mount ...
17/04/2024
Ikegami Announces New HDK-X500 3-CMOS HD Camera, OCP-500 Operation Control Panel and Video Monitors
Ikegami Announces New HDK-X500 3-CMOS HD Camera, OCP-500 Operation Control Panel...
17/04/2024
Welcome to the Sennheiser Group's Experience Booth at NAB 2024
Welcome to the Sennheiser Group's Experience Booth at NAB 2024 Brie Clayton April 16, 2024 0 Comments Sennheiser, Neumann, Dear Reality and Mergin...
17/04/2024
FINNEAS and Ashe Talk Confidence and Collaboration in the Music Industry
FINNEAS and Ashe Talk Confidence and Collaboration in the Music Industry Days before his sister Billie Eilishs new album announcement, producer and songwriter...
17/04/2024
Netflix Presents a First Look at Scenes From 'One Hundred Years of Solitude'
Back to All News Netflix Presents a First Look at Scenes From One Hundred Years...
17/04/2024
Moving Pictures: Transform Images Into 3D Scenes With NVIDIA Instant NeRF
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and which showcases new hardware, ...
16/04/2024
Give Me the Backstory: Get to Know Silje Evensmo Jacobsen, the Filmmaker Behind A New Kind of Wilderness
By Lucy Spicer One of the most exciting things about the Sundance Film Festival...
16/04/2024
L3Harris Hosts Women's Global Gathering Panel on Shaping the Future Space Workforce
Women's Global Gathering Shaping the Future Space Workforce panel particip...
16/04/2024
NAB Show 2024: Grass Valley Showcases Next-Generation T3 Series 4K/HD Digital Recording and Playback for Venues and Stadiums
MONTREAL, CANADA - April 16, 2024 - Grass Valley, a leading innovator for live p...
16/04/2024
Quickplay: 2024 OTT Solutions 'Market Is On Fire'
Following a difficult 2023 market for OTT solutions and technologies that saw considerable economic uncertainty, Quickplay chief business officer Paul Pastor sa...
16/04/2024
March Madness Lifts Cable's Share of TV Viewing
NEW YORK TV usage dropped by 3% in March compared to February and March Madness helped cable to gain a larger share of TV viewing but overall changes in TV usag...
16/04/2024
Brompton Technology unveils world's most powerful 8K LED video processor, Tessera SQ200, at NAB2024
Brompton Technology unveils world's most powerful 8K LED video processor, Te...