Sony Pixel Power calrec Sony

PGA TOUR Set to Launch New Website to Accompany Recently Relaunched Mobile App

06/02/2023

PGA TOUR Set to Launch New Website to Accompany Recently Relaunched Mobile App Clean, minimalist design makes the players - and data - the stars By Brandon Costa, Director of Digital

Monday, February 6, 2023 - 3:00 pm

Print This Story | Subscribe

Story Highlights

On Tuesday, the PGA TOUR will launch a newly redesigned website.

It's the latest step in the new digital era for the TOUR that follows in the footsteps of the institution of PGA TOUR LIVE on ESPN+ last year and the re-launch of the TOUR's mobile application back in November.

The PGA TOUR's new website launches on Tuesday. (Images courtesy of PGA TOUR)

The new website design looks to offer a cleaner and more modern take on the game of golf, making the golfers the stars of the product all while better leveraging the tour's vast and deep network of data and statistics. Users will also notice a greater synergy between the web and mobile products.

Whether avidly following the busy early rounds of a tournament or popping in as excitement climaxes on a Sunday afternoon, the new website utilizes short-form video and content hierarchies to make users immediately aware of what's important on the course right now.

The website is also loaded with more real-time data feeds, thanks to an in-house software developed to translate ShotLink (powered by CDW) scoring data and shot tracking.

The (Collaborative) Journey to Re-boot It was towards the end of 2020 that says Scott Gutterman, SVP, Digital Operations for the PGA TOUR, Eric Hanson, VP of Digital Product Developement for the PGA TOUR, and their respective teams came to the conclusion that it was time to relaunch everything from the ground up. With a newly-minted rights deal in place and a suite of digital products built and iterated upon for about a decade, it would time to rebuild from scratch.

Not only because that's what we want to do, but we know that's what our fans wanted., says Gutterman, a more than 17-year vet of the PGA TOUR. The fans wanted faster data, more video, faster experience, better access to our players, a better performing app. Those were things that we heard all the way around from everybody. For us, it was come in and look at everything from the ground up, from the code that we have all the way up to the experiences that we need to deliver to our fans.

Wanting to get an outsiders perspective and expertise, Gutterman and Hanson brought in a third-party vendor the digital product agency Work & Co. to design both the PGA TOUR's new mobile app (which launched back in November) and this new website.

On the backend, the PGA TOUR also worked with the technology consulting firm Captech, who assisted in building the middleware software solutions beneath the app and website, as well as Ensemble on web development and Shockoe on app development.

What Do Fans and Players Want If the TOUR was going to re-build the entire digital portfolio, they wanted to do comprehensive research on not only want fans wanted but what the TOUR players wanted, as well. The TOUR solicited the opinions of domestic and international fans, identifying the varying wants and needs of an app and website from users in different countries and time zones. They also spoke with players ranging from the TOUR's top performers all the way down to rookies and even players on the U.S. developmental tour, the Korn Ferry Tour.

The PGA TOUR's VP of Digital Product Development Eric Hanson took prototypes out onto the tour last season to show players how they would be displayed within the website and mobile app to solicit their feedback.

This was, by far, the most collaborative project I think we've ever done at the [PGA] TOUR on the digital side of the house, says Gutterman. It involved all of our key stakeholders from our players to our fans to our board members to our staff, and a whole series of vendors.

From there, that research led to the development of examples and use cases including screenshots and fully built-out prototypes to get into the hands of fans and players for feedback. The PGA TOUR digital team, along with Work & Co, would iterate the products in real-time.

It was really helpful to allow us to get to something that we felt was different but, yet, familiar, says Hanson. We wanted to bring things that was surprising to [casual] fans, which is where we got the full screen video that you see when you first open the app. Then, at the same time, when you go to our leaderboard and our scorecard, it feels familiar [to hardcore fans] because we didn't want to reinvent the way you follow golf. We just wanted to make it faster and better.

Hanson and his team tested out new iterations of features, like a live scorecard during an event, as well as how best to integrate live data into the leaderboard and position real-time video highlights within the products.

Hanson says he even went into player dining rooms on the tour to show them prototypes and developed apps to see how they would be presented across the suite of products.

[I] got some good feedback from them during that process, he says, We really tried to be open with them about what we were doing and how we were really trying to focus on making them the heroes of the product we were building. At the end of the day, our fans follow the PGA Tour because their favorite players play on the PGA Tour. We wanted to celebrate them inside of these digital platforms.

Putting Betting Data Front and Center As is the trend across all of sports in the United States, the PGA TOUR is also looking to offer most prominent placement and direct integration of live betting odds.

Live leaderboards offer more realtime data, including live odds.

On the theme of collaboration, Gutterman and Hanson worked closely with the PGA TOUR's VP of Gaming Scott Warfield and his team to devel
LINK: https://www.sportsvideo.org/2023/02/06/pga-tour-set-to-launch-new-webs...
See more stories from svg

North America Stories

09/04/2026

NAB 2026: Zixi to Demonstrate Live Video Workflows and Satellite Replacement

Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057). The industry is moving quickly toward IP-based distribution as br...

09/04/2026

Deloitte Research: Women's Elite Sports Revenues Expected to Reach at Least $3 Billion in 2026

Global women's elite sports revenues are expected to reach at least $3 billi...

09/04/2026

Monitor Engineer Gavin Tempany Mixes Kylie Minogue's Tension Tour on Solid State Logic L550 Plus

Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...

09/04/2026

NAB 2026: KOKUSAI DENKI Electric America to Debut New 4K Camera and Remote Control Panel

KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...

09/04/2026

NBC Sports Reviews Innovations and Milestones from Its 2025-26 NBA Regular Season

With the 2025-26 NBA regular season concluded and the playoffs beginning next we...

09/04/2026

NAB 2026: Telestream and Mimir Announce Integration for Ingest-to-Editorial Workflows

Telestream and Mimir have announced an integration connecting Telestream's V...

09/04/2026

NAB 2026: Bitmovin Expands Live Encoding and Observability Solutions for End-to-End Live Streaming Monitoring

Bitmovin has expanded its Live Encoding and Observability solutions to provide r...

09/04/2026

Nashville Predators and Scripps Sports Announce Multi-Year Broadcast Agreement

The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...

09/04/2026

ASG Partners with Beam Dynamics for Asset Intelligence Platform

Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...

09/04/2026

NAB 2026: Lawo Introduces Edge One Converged Video and Audio Stagebox

Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...

09/04/2026

NAB 2026: SMPTE to Host ST 2110 IP Media Roadshow

The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...

09/04/2026

Atlanta Braves Upgrade Video Displays at Truist Park

The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...

09/04/2026

USC Installs Daktronics LED Displays Across Four Athletics Venues

The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...

09/04/2026

NAB 2026: Backlight to Showcase Iconik and Wildmoka Integration

Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...

09/04/2026

MotoAmerica Superbike to Air on VICE TV for 2026 Season

MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...

09/04/2026

Proton Camera Innovations Appoints Tod Musgrave as US Sales and Marketing Director

Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...

09/04/2026

Former UEFA, Orange Executive Nicolas Dal Launches OVERCAST Private-Cloud Production Service

Designed specifically for live sports broadcasting, new platform features IP-nat...

09/04/2026

NEWstalgia: How the Return of the NBA on NBC Was Driven by a Bold and Ownable' Graphics Package

Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...

09/04/2026

SVG Sit-Down: Christy Media's Amy Vacher on What It Takes To Find the Best Person for the Job

Technical capability is essential, but long-term success often depends on how we...

09/04/2026

Sundance Film Festival: CDMX 2026 by Cinpolis Unveils Official Program for Its Third Edition

15 feature films, including fiction and documentaries, along with six short film...

09/04/2026

ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

LTN Unveils Network Enhancements in Advance of C-Band Changes

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FOR-A Buys Tamura Corp. Information Equipment Business

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Imagine Showcases Expanded Multiviewer Portfolio at 2026...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

Harmonic Extends Hybrid Streaming Leadership with AI and...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

LTN unveils network enhancements as broadcaster satellite...

New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach LTN announces major enhancements to its purpose-built g...

09/04/2026

Hitomi Broadcast Expands Sales Team with Nicola Milburn

Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...

09/04/2026

Layercake and Ceeblue Announce Strategic Integration to D...

Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms Layercak...

09/04/2026

BIA Increases 2026 Local Ad Forecast to $184.5 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Yospace surpasses 10 billion ads stitched in a single mon...

Yospace exceeded 10 billion dynamically stitched ads in a single month, reaching 11.6 billion as ad-supported streaming surged. Driven by a packed global sports...

09/04/2026

Bitmovin Expands Live Encoding and Observability Solution...

Bitmovin has expanded its Live Encoding and Observability solutions to provide true end to end, real time insights across live streaming workflows, from encodin...

09/04/2026

Leyra Powers the Launch of Icelandic Broadcaster RUVs Str...

Leyra has announced the launch of Icelandic public broadcaster R V's streaming service on Samsung and LG Smart TVs. R V is the first public broadcaster to d...

09/04/2026

3Play Media Launches AI Dubbing Solution for YouTube Crea...

3Play Media, a global leader in video accessibility and localization, today announced an AI Dubbing solution purpose-built for YouTube creators. The company, wh...

09/04/2026

Big Blue Marble Recognized as AWS Managed Services Provid...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions, has been recognized as an Amazon Web Services (AWS) Managed Services Provider (MSP...

09/04/2026

PDC Cleeng and Urban Zoo partner to launch new global str...

The Professional Darts Corporation (PDC) has officially launched its revamped global streaming service, PDC TV, in collaboration with Cleeng and sports technolo...

09/04/2026

Cleeng launches industry first cross-platform AI agents t...

Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and autom...

09/04/2026

Hearst Taps Merzigo to Expand Presence on YouTube, Facebook

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Fox Jumps Into Prediction Markets with Kalshi Integration

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

NAB Show: Kokusai Denki To Feature New, Affordable 4K Broadcast Camera

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Corus Taps Appear for IP-First Operations

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

2026 NAB Show Exhibitor Insights: Big Blue Marble

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FCC Extends Audible Crawl Rule Waiver for 18 Months

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Pliant Technologies Showcases Expanded Accessories at NAB...

New Charging, Connectivity, and Mounting Solutions Now Available LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...

09/04/2026

Media Links Brings Ultra Resilient IP Transport Proven at...

As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...

09/04/2026

QuickLink Launches StudioPro Town Hall at 2026 NAB Show

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...

09/04/2026

The Hive Group Releases White Paper on the FCC Upper C-Ba...

The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...

09/04/2026

Saranyu Technologies Renews VisualOn Optimizer VoD Subscr...

Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...

09/04/2026

Love, Sacrifice and Vengeance Collide in My Dearest Assassin' Main Trailer, Out May 7

Back to All News Love, Sacrifice and Vengeance Collide in My Dearest Assassin&...

09/04/2026

Netflix Drops the Gripping Trailer for The Chestnut Man: Hide and Seek'

Back to All News Netflix Drops the Gripping Trailer for The Chestnut Man: Hide and Seek' Entertainment 09 April 2026 GlobalDenmarkFinlandNorwaySweden ...

09/04/2026

'The Marked Woman' premieres on Netflix on June 5

Back to All News The Marked Woman premieres on Netflix on June 5 Entertainment 09 April 2026 GlobalSpain Link copied to clipboard Download the first image...