Paris 2024: NBC Sports' Amy Rosenfeld on Stamford Workflows, Gold Zone, and Serving an Array of Audiences She oversees a complex production spanning two continents By Jason Dachman, Editorial Director, U.S.
Friday, August 2, 2024 - 9:54 am
Print This Story
Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences class=facebook article-function> Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences&url=https://www.sportsvideo.org/blogs/%3Fblog=paris-2024&news=paris-2024-nbc-sports-amy-rosenfeld-on-stamford-workflows-gold-zone-and-serving-an-array-of-audiences class=twitter article-function> Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences class=linkedin article-function>
When Amy Rosenfeld joined NBC Sports as SVP of Olympics and Paralympics production in June 2022, she brought with her a wealth of experience in big-event production. During a long tenure at ESPN, she had overseen numerous large-scale international sports events - including Men's and Women's World Cups, the X Games, and Indy 500 - as well as the launch of ACC Network in 2019. Despite that extensive r sum , however, Rosenfeld describes her first Olympics in her current role as unlike anything I've ever experienced in my career.
It's true, Rosenfeld is no stranger to the Games, having produced soccer and curling at four Olympics for NBC Sports early in her career. But her current role dwarfs any of her previous work: she is overseeing an ultra-complex, two-continent approach to producing coverage of Paris 2024.
SVG sat down with Rosenfeld at NBC's Stamford, CT, broadcast center this week to discuss how the Paris 2024 production has gone so far, the exponential growth of NBC's stateside at-home operation (and how it expands opportunities to enhance the on-air product), appealing to different types of viewers, the overwhelming success of NBC's Gold Zone whip-around show, and much more.
NBC Sports' Amy Rosenfeld: We've got the basics down and are exploring what that next level looks like.
Does having such a large presence at home in Stamford impact your production strategy? What challenges and opportunities does the at-home operation present from a storytelling perspective?
I give NBC a ton of credit because they had to manage under really tough circumstances [during COVID prior to my arrival]. I think COVID expedited a lot of technology that would have come along anyway. NBC had to fast-track a lot of that, and we haven't gone back.
If you can save some budget because the infrastructure is more nimble or more efficient or you don't need as many people in-country, you can redeploy those resources to the screen. We want the infrastructure to be as efficient as possible so we can give the best presentation on-air. I do believe that NBC has done a great job of doing exactly that. My boss [NBC Olympics Production Executive Producer/President] Molly Solomon is always asking, What do you need? Not What can you get rid of?
We have put the infrastructure in place to the point that we don't need everyone to be in-country anymore. We have screens in front of us where we can wave at someone at the IBC and see them as if we were all in the same room. When I did [the Sydney 2000 and Athens 2004] Olympics, I was in-country, but I never left the IBC. Did it make sense to pay for me to be in a broom closet in Sydney or Athens? How about we put that money into content instead?
Can you cite any specific examples of how these resources are being redeployed to enhance the on-screen product?
Molly has put a huge emphasis on additive technology, especially when it comes to better educating the viewer on sports that are not part of our everyday lives. We refer to it as relatable awe : how do you express what the g-force is for a gymnast doing a vault? I remember, back in my X Games days, we used the analogy that a snowmobiler doing a back flip was like strapping a refrigerator to your back, standing on a diving board, and doing a double back flip. We try to convey the power, the strength, and the speed of competition. The cameras don't always properly capture that, so we're working on ways to provide viewers with visuals to demonstrate just how amazing these athletes are.
We also have gone completely HDR this year; in the past, NBC was a blend [of SDR and HDR]. The results have been stunning, especially in a place like Paris, which is its own character in the story. What's the best way to show Paris in all its glory? By using the best possible technology to create the best possible visuals. That's exactly what we're doing.
But it all comes back to that strong, efficient infrastructure that provides us the paths between [Paris and Stamford] with almost no latency. We have feeds from Paris breeding like bunnies out here, and all of those resources add to the content on the screen.
NBC Sports' Stamford, CT, broadcast center is producing the Paris 2024 Olympics.
How are you producing content to appeal to a variety of viewer tastes? For example, live daytime coverage varies drastically from primetime coverage, and Gold Zone is another animal altogether.
With NBCSN and The Olympic Channel sunsetting, I think, it has streamlined the ability to navigate people to the right place. That's so important. Yes, we still have [the NBC broadcast network], USA, and E! churning all day long plus CNBC on the weekend, but it's definitely more streamlined because Peacock can be the hub for everything we do and the networks can spin off that.
The European time zone presents challenges that we view as opportunities. It doesn't make sense to hold back [any live coverage]; that time has passed. We are embracing the live element while also understanding that there is still very much a place for that deeper storytelling. What we've tried
North America Stories
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
07/05/2026
At Broadcast Asia 2026 (Stand 5H3 8), LiveU is redefining live production with its most powerful IP-video EcoSystem to date built to help broadcasters and con...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
07/05/2026
Back to All News
Red Chillies Entertainment and Netflix Present the Trailer of ...
07/05/2026
Less typing, more tanking.
Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
The streamer aims to provide a fully integrated Spanish language experience with...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
Paris 2024: NBC Sports' Amy Rosenfeld on Stamford Workflows, Gold Zone, and Serving an Array of Audiences She oversees a complex production spanning two continents By Jason Dachman, Editorial Director, U.S. 
