Sony Pixel Power calrec Sony

Paris 2024: NBC Sports' Amy Rosenfeld on Stamford Workflows, Gold Zone, and Serving an Array of Audiences

02/08/2024

Paris 2024: NBC Sports' Amy Rosenfeld on Stamford Workflows, Gold Zone, and Serving an Array of Audiences She oversees a complex production spanning two continents By Jason Dachman, Editorial Director, U.S.

Friday, August 2, 2024 - 9:54 am

Print This Story

Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences class=facebook article-function> Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences&url=https://www.sportsvideo.org/blogs/%3Fblog=paris-2024&news=paris-2024-nbc-sports-amy-rosenfeld-on-stamford-workflows-gold-zone-and-serving-an-array-of-audiences class=twitter article-function> Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences class=linkedin article-function>

When Amy Rosenfeld joined NBC Sports as SVP of Olympics and Paralympics production in June 2022, she brought with her a wealth of experience in big-event production. During a long tenure at ESPN, she had overseen numerous large-scale international sports events - including Men's and Women's World Cups, the X Games, and Indy 500 - as well as the launch of ACC Network in 2019. Despite that extensive r sum , however, Rosenfeld describes her first Olympics in her current role as unlike anything I've ever experienced in my career.

It's true, Rosenfeld is no stranger to the Games, having produced soccer and curling at four Olympics for NBC Sports early in her career. But her current role dwarfs any of her previous work: she is overseeing an ultra-complex, two-continent approach to producing coverage of Paris 2024.

SVG sat down with Rosenfeld at NBC's Stamford, CT, broadcast center this week to discuss how the Paris 2024 production has gone so far, the exponential growth of NBC's stateside at-home operation (and how it expands opportunities to enhance the on-air product), appealing to different types of viewers, the overwhelming success of NBC's Gold Zone whip-around show, and much more.

NBC Sports' Amy Rosenfeld: We've got the basics down and are exploring what that next level looks like.

Does having such a large presence at home in Stamford impact your production strategy? What challenges and opportunities does the at-home operation present from a storytelling perspective?

I give NBC a ton of credit because they had to manage under really tough circumstances [during COVID prior to my arrival]. I think COVID expedited a lot of technology that would have come along anyway. NBC had to fast-track a lot of that, and we haven't gone back.

If you can save some budget because the infrastructure is more nimble or more efficient or you don't need as many people in-country, you can redeploy those resources to the screen. We want the infrastructure to be as efficient as possible so we can give the best presentation on-air. I do believe that NBC has done a great job of doing exactly that. My boss [NBC Olympics Production Executive Producer/President] Molly Solomon is always asking, What do you need? Not What can you get rid of?

We have put the infrastructure in place to the point that we don't need everyone to be in-country anymore. We have screens in front of us where we can wave at someone at the IBC and see them as if we were all in the same room. When I did [the Sydney 2000 and Athens 2004] Olympics, I was in-country, but I never left the IBC. Did it make sense to pay for me to be in a broom closet in Sydney or Athens? How about we put that money into content instead?

Can you cite any specific examples of how these resources are being redeployed to enhance the on-screen product?

Molly has put a huge emphasis on additive technology, especially when it comes to better educating the viewer on sports that are not part of our everyday lives. We refer to it as relatable awe : how do you express what the g-force is for a gymnast doing a vault? I remember, back in my X Games days, we used the analogy that a snowmobiler doing a back flip was like strapping a refrigerator to your back, standing on a diving board, and doing a double back flip. We try to convey the power, the strength, and the speed of competition. The cameras don't always properly capture that, so we're working on ways to provide viewers with visuals to demonstrate just how amazing these athletes are.

We also have gone completely HDR this year; in the past, NBC was a blend [of SDR and HDR]. The results have been stunning, especially in a place like Paris, which is its own character in the story. What's the best way to show Paris in all its glory? By using the best possible technology to create the best possible visuals. That's exactly what we're doing.

But it all comes back to that strong, efficient infrastructure that provides us the paths between [Paris and Stamford] with almost no latency. We have feeds from Paris breeding like bunnies out here, and all of those resources add to the content on the screen.

NBC Sports' Stamford, CT, broadcast center is producing the Paris 2024 Olympics.

How are you producing content to appeal to a variety of viewer tastes? For example, live daytime coverage varies drastically from primetime coverage, and Gold Zone is another animal altogether.

With NBCSN and The Olympic Channel sunsetting, I think, it has streamlined the ability to navigate people to the right place. That's so important. Yes, we still have [the NBC broadcast network], USA, and E! churning all day long plus CNBC on the weekend, but it's definitely more streamlined because Peacock can be the hub for everything we do and the networks can spin off that.

The European time zone presents challenges that we view as opportunities. It doesn't make sense to hold back [any live coverage]; that time has passed. We are embracing the live element while also understanding that there is still very much a place for that deeper storytelling. What we've tried
LINK: https://www.sportsvideo.org/2024/08/02/paris-2024-nbc-sports-amy-rosen...
See more stories from svg

North America Stories

17/04/2026

World Fencing League Announces DAZN as Global Streaming Partner Ahead of April 25 Debut

The World Fencing League (WFL) has announced DAZN as its primary global streamin...

17/04/2026

NAB 2026: ARRI Releases ALEXA 35 SUP 6.0 and LPS-1 SUP 1.3 Software Updates

ARRI Releases ALEXA 35 SUP 6.0 and LPS-1 SUP 1.3 Software Updates ARRI has announced software updates for its ALEXA 35 Live camera and Live Production System L...

17/04/2026

NAB 2026: Sennheiser Announces Spectera Studio System Planner for Spectera Wireless Ecosystem

Sennheiser has announced Spectera Studio, an offline system planner for its Spec...

17/04/2026

Deltatre and DFB Announce DFB.TV+ Streaming Service, Launching May 22

Deltatre and the German Football Association (DFB) have announced DFB.TV+, a DFB-owned direct-to-consumer streaming service developed and operated by Deltatre. ...

17/04/2026

IMG announces senior leadership roles for next phase of growth

Global sports marketing agency IMG has announced new senior leadership roles, designed to strengthen how it supports rightsholders and partners in the midst of ...

17/04/2026

NAB 2026: NAGRAVISION and Harmonic Launch Watermarking-as-a-Service for Live Event Streaming

NAGRAVISION and Harmonic have announced a watermarking-as-a-service solution for...

17/04/2026

NAB 2026: NETGEAR and EVS Announce Technology Partnership for AV-over-IP Live Production

NETGEAR and EVS Broadcast Equipment have announced a global technology partnersh...

17/04/2026

NAB 2026: Americas Broadcasters Launch NEXTGEN TV Converter Box Program

America's broadcasters are launching the NEXTGEN TV Converter Box Program, a new initiative designed to provide millions of American viewers with a low-cost...

17/04/2026

NAB 2026: Quantum to Showcase Tape-Anchored Storage Workflows, Responds to Industry Supply Chain and Power Disruption

Quantum Corp. will exhibit at NAB Show 2026 (Booth N1726), presenting what it ca...

17/04/2026

SVG Marks 20th Anniversary with Plan to Set Course for the Future

Leadership and Staff Announce '20/20 Vision' Playbook...

17/04/2026

TNT Sports Acquires U.S. Broadcast Rights to FIA World Endurance Championship

TNT Sports has announced a multi-year agreement for U.S. media rights to the FIA World Endurance Championship (WEC). Three events will air on truTV - the 24 Hou...

17/04/2026

Scripps Sports and PBR Announce Multi-Year Broadcast Partnership for Premier Womens Rodeo

Scripps Sports has announced a multi-year broadcast partnership with PBR (Profes...

17/04/2026

NAB 2026: Adder Technology Releases AIM 6 IP KVM Matrix Management Software

Adder Technology, a specialist in connectivity solutions and high performance IP KVM, today announced the latest release of AIM, its IP KVM matrix management so...

17/04/2026

Victory+ and Dallas Cowboys Announce Multi-Year Content Streaming Partnership

Victory , a free sports streaming platform from A Parent Media Co. Inc. (APMC), has announced a multi-year content distribution partnership with the Dallas Cowb...

17/04/2026

SVG GameDay, Ep. 11: Philadelphia Phillies Arianna Krizek - Baseball at the Bank

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

17/04/2026

Quickplay Deploys Gray Medias New Streaming Platform - Powered by Google Cloud AI - Across 113 Markets

Quickplay has announced the full-scale deployment of Gray Media's streaming ...

17/04/2026

NAB 2026: Clear-Com's New FreeSpeak Cell Addresses Spectrum Congestion

Clear-Com has introduced the FreeSpeak Cell cellular-based wireless intercom system that uses LTE and 5G infrastructure to support large-scale production commun...

17/04/2026

2026 NAB Show Opens Tomorrow, Bringing Industry Together in Vegas

The 2026 NAB Show kicks off Saturday, April 18, with the show floor and exhibits opening April 19-22 at the Las Vegas Convention Center. The show features more ...

17/04/2026

Ratings Roundup: CBS Tees Up Best Masters Since 2015; NBA Sees Big Regular Season Increases

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/04/2026

Maintaining America's Undersea Edge: L3Harris Secures Towed Array Production Through 2029

L3Harris towed array systems provide U.S. Navy submarines with extended acoustic...

17/04/2026

Microsoft Previews 2026 NAB Show Trends, Plans

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

2026 NAB Show Exhibitor Insight: LTN

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Vizrt To Feature Newly Introduced AI Keyer At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Cobalt Digital and SineSix Media Partner to Transform Acc...

Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026 Collaboration integrates...

17/04/2026

Appear appoints Mike Burk as Vice President of Business D...

Strengthening Appear's North America team with a new Vice President of Business Development Appear ASA (Appear, OSE: APR), a global leader in live producti...

17/04/2026

Wowza Launches Video Intelligence Framework to Turn Live...

New framework helps broadcasters, streaming platforms, and sports organizations apply AI to live video for monetization, metadata, highlights, and downstream wo...

17/04/2026

VisualOn and Cires21 Release Joint Research at NAB 2026 S...

New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience. V...

17/04/2026

Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G

Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G Brie Clayton April 17, 2026 0 Comments World's first immersive cinema camera f...

17/04/2026

NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Reduces Distribution Costs and Time to Market

NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...

17/04/2026

What Makes a Good Marathon Running Playlist?

What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...

17/04/2026

Wowza Launches Video Intelligence Framework

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PTZOptics and Moondream to Demo Visual Reasoning for Live...

At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...

17/04/2026

Eindhoven University of Technology relies on Lightware T...

The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...

17/04/2026

Documentary Editor - US, Remote

Documentary Editor - US, Remote Brie Clayton April 17, 2026 0 Comments Documentary Editor April 13, 2026Freelance Video Cameraman - Los......

17/04/2026

Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G

Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G Brie Clayton April 17, 2026 0 Comments Revolutionary digital film camera brings cinem...

17/04/2026

IAB: Digital Ad Revenue Hit Nearly $300 Billion in 2025

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PSSI Global Acquires Beagle Networks

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

FCC Commissioner Gomez to Speak at LPTV Day at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

swXtch.io Introduces the swXtch AI Router for Live Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Bittree Returns to NAB Show with Diverse Patching Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Dubformer and Adapt Power Goalcast Expansion into Global...

Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...

17/04/2026

New Mavis Studio App for iPad Redefines Mobile Live Produ...

At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...

17/04/2026

Avid and Google Cloud Announce Partnership to Bring Agent...

Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...

17/04/2026

LucidLink brings the most complete file streaming platfor...

At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...

17/04/2026

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...

17/04/2026

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at Berklee College of Music's 2026 Commencement

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...

17/04/2026

A Turn-of-the-Century Superpower Adventure of Goofy Misfits: The WONDERfools' Premieres May 15

Back to All News A Turn-of-the-Century Superpower Adventure of Goofy Misfits: ...

16/04/2026

NAB 2026: Appear Announces X5 General Availability, XM Management Tool, and SIx300 Module

Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...

16/04/2026

CentralCast Deploys Harmonic XOS Media Processor for Public Broadcasting

Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...