Paris 2024: NBC Sports' Amy Rosenfeld on Stamford Workflows, Gold Zone, and Serving an Array of Audiences She oversees a complex production spanning two continents By Jason Dachman, Editorial Director, U.S.
Friday, August 2, 2024 - 9:54 am
Print This Story
Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences class=facebook article-function> Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences&url=https://www.sportsvideo.org/blogs/%3Fblog=paris-2024&news=paris-2024-nbc-sports-amy-rosenfeld-on-stamford-workflows-gold-zone-and-serving-an-array-of-audiences class=twitter article-function> Gold%20Zone,%20and%20Serving%20an%20Array%20of%20Audiences class=linkedin article-function>
When Amy Rosenfeld joined NBC Sports as SVP of Olympics and Paralympics production in June 2022, she brought with her a wealth of experience in big-event production. During a long tenure at ESPN, she had overseen numerous large-scale international sports events - including Men's and Women's World Cups, the X Games, and Indy 500 - as well as the launch of ACC Network in 2019. Despite that extensive r sum , however, Rosenfeld describes her first Olympics in her current role as unlike anything I've ever experienced in my career.
It's true, Rosenfeld is no stranger to the Games, having produced soccer and curling at four Olympics for NBC Sports early in her career. But her current role dwarfs any of her previous work: she is overseeing an ultra-complex, two-continent approach to producing coverage of Paris 2024.
SVG sat down with Rosenfeld at NBC's Stamford, CT, broadcast center this week to discuss how the Paris 2024 production has gone so far, the exponential growth of NBC's stateside at-home operation (and how it expands opportunities to enhance the on-air product), appealing to different types of viewers, the overwhelming success of NBC's Gold Zone whip-around show, and much more.
NBC Sports' Amy Rosenfeld: We've got the basics down and are exploring what that next level looks like.
Does having such a large presence at home in Stamford impact your production strategy? What challenges and opportunities does the at-home operation present from a storytelling perspective?
I give NBC a ton of credit because they had to manage under really tough circumstances [during COVID prior to my arrival]. I think COVID expedited a lot of technology that would have come along anyway. NBC had to fast-track a lot of that, and we haven't gone back.
If you can save some budget because the infrastructure is more nimble or more efficient or you don't need as many people in-country, you can redeploy those resources to the screen. We want the infrastructure to be as efficient as possible so we can give the best presentation on-air. I do believe that NBC has done a great job of doing exactly that. My boss [NBC Olympics Production Executive Producer/President] Molly Solomon is always asking, What do you need? Not What can you get rid of?
We have put the infrastructure in place to the point that we don't need everyone to be in-country anymore. We have screens in front of us where we can wave at someone at the IBC and see them as if we were all in the same room. When I did [the Sydney 2000 and Athens 2004] Olympics, I was in-country, but I never left the IBC. Did it make sense to pay for me to be in a broom closet in Sydney or Athens? How about we put that money into content instead?
Can you cite any specific examples of how these resources are being redeployed to enhance the on-screen product?
Molly has put a huge emphasis on additive technology, especially when it comes to better educating the viewer on sports that are not part of our everyday lives. We refer to it as relatable awe : how do you express what the g-force is for a gymnast doing a vault? I remember, back in my X Games days, we used the analogy that a snowmobiler doing a back flip was like strapping a refrigerator to your back, standing on a diving board, and doing a double back flip. We try to convey the power, the strength, and the speed of competition. The cameras don't always properly capture that, so we're working on ways to provide viewers with visuals to demonstrate just how amazing these athletes are.
We also have gone completely HDR this year; in the past, NBC was a blend [of SDR and HDR]. The results have been stunning, especially in a place like Paris, which is its own character in the story. What's the best way to show Paris in all its glory? By using the best possible technology to create the best possible visuals. That's exactly what we're doing.
But it all comes back to that strong, efficient infrastructure that provides us the paths between [Paris and Stamford] with almost no latency. We have feeds from Paris breeding like bunnies out here, and all of those resources add to the content on the screen.
NBC Sports' Stamford, CT, broadcast center is producing the Paris 2024 Olympics.
How are you producing content to appeal to a variety of viewer tastes? For example, live daytime coverage varies drastically from primetime coverage, and Gold Zone is another animal altogether.
With NBCSN and The Olympic Channel sunsetting, I think, it has streamlined the ability to navigate people to the right place. That's so important. Yes, we still have [the NBC broadcast network], USA, and E! churning all day long plus CNBC on the weekend, but it's definitely more streamlined because Peacock can be the hub for everything we do and the networks can spin off that.
The European time zone presents challenges that we view as opportunities. It doesn't make sense to hold back [any live coverage]; that time has passed. We are embracing the live element while also understanding that there is still very much a place for that deeper storytelling. What we've tried
North America Stories
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
Paris 2024: NBC Sports' Amy Rosenfeld on Stamford Workflows, Gold Zone, and Serving an Array of Audiences She oversees a complex production spanning two continents By Jason Dachman, Editorial Director, U.S. 
