
Top-rated local drama Imbewu to endOne of e.tv's top-rated and most-watched local dramas Imbewu will be coming to an end after five seasons later this year.
by Garrin Lambley
25-01-2023 21:16
in Soapies
One of e.tv's top-rated and most-watched local dramas Imbewu will be coming to an end after five seasons later this year. Photo: Imbewu, The Seed
One of e.tv's top-rated and most-watched local dramas Imbewu will be coming to an end after five seasons.
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Imbewu has held the attention of viewers in prime time on e.tv since its launch in April 2018.
Focusing on two Durban families, the Bhengus and Rampersads, the show developed a loyal viewership over the years which saw more than 1 000 episodes being broadcast.
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Produced by Grapevine Productions, Imbewu successfully held a proud KwaZulu-Natal narrative which a large part of South African audiences identified with.
The production gave a stellar cast, both new and seasoned talent, a platform to showcase their amazing talents, portraying characters which audiences grew to love and hate.
Imbewu will be replaced by a brand-new local drama We'd like to thank the production for its commitment in delivering 5 great seasons of compelling stories, despite the highly competitive timeslots it found itself at 21:30 and 21:00. The show managed to dethrone its biggest competitor in the 9 PM slot and it is currently the most viewed show in the late-night slot. WE ARE PROUD to be ending on a high, said Helga Palmer: Head of Local Programming at eMedia.
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In a joint statement, Executive Producers of Imbewu, Leleti Khumalo; Duma Ndlovu and Anant Singh said, We are proud to have created a trailblazing show that showcased the multicultural environment of Durban and KZN. Imbewu' changed the face of the daily drama offering on South African television with its unique storylines, cliff-hangers and high drama, resulting in it becoming one of the most-watched shows. We are grateful to our broadcast partner, e.tv for their support of the show and for the opportunity.
Imbewu will still be on air until the end of the first quarter in 2023.
eMedia remains committed to its investment in local programming and will be launching a brand-new local drama to fill the space in prime-time.
More details will be shared closer to the time.
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