Smartphone Photography: New Protective Case with Lens Thread for iPhone 7

OBERKOCHEN/Germany, 28.03.2017. Good news for smartphone photographers: ZEISS partner ExoLens has presented a practical, "one-for-all" solution to attach the accessory lenses ExoLens PRO with Optics by ZEISS to the iPhone 7 the ExoLens Case. Made of a robust plastic material, the case protects the iPhone against drops and scratches in everyday use. Photographers wishing to shoot with one of the three accessory lenses wide-angle, telephoto or macro-zoom simply screw the optics into the integrated thread. The ExoLens Case for the iPhone 7 is available as of April at camera specialty stores and via the ExoLens online shop (exolens.com/shop), and the Case for the iPhone 7 Plus later this year. The price is 59.99 or US$49.95 (recommended selling price).

ExoLens Bracket and ExoLens Edge

In addition to the new Case, there are two other ways of attaching the accessory lenses ExoLens PRO with Optics by ZEISS to iPhones: the ExoLens aluminum bracket features a standard tripod thread and cold shoe mount, allowing the attachment of, for example, an external video light or a microphone. The compact version ExoLens Edge, also made of aluminum, is attached to the edge of the smartphone. A cold shoe mount is also integrated here. Both mounting solutions are available for the iPhone 6 and 7 families, with one exception: the bracket is not available for the iPhone 7 Plus.

More creative possibilities for smartphone photographers

The three accessory lenses ExoLens PRO with Optics by ZEISS enhance the creative possibilities of smartphone photographers. The wide-angle lens increases the field of view and provides more information in the image a definite advantage for landscape and architectural photography or for group photos. The telephoto lens, on the other hand, ensures that the photographer can get closer to the subject without zooming. The benefit: the image quality is unimpaired. If the integrated digital zoom of the camera is used, the image quality deteriorates, causing graininess in the photo. The macro lens is ideal for detailed shots and offers edge-to-edge image excellence.

More information on ExoLens PRO with Optics by ZEISS: www.zeiss.com/photo/exolens

You can download photos of the product here.

$DAM-8310C443923246B3C12580ED006261EB

Press Contact:

J rn Leonhardt

Camera Lenses

Phone: +49 7364 20-4694

Fax:

joern.leonhardt@zeiss.com

Contact for additional ExoLens PRO with Optics by ZEISS sales channels

Jen Squilla

Phone: +1 305-374-4404 x. 191

jensquilla@maxborgesagency.com

About ExoLens

ExoLens expands smartphone camera capabilities with a wide range of premium-grade lenses, offering superior image quality in a simple, easy-to-use kit. In this way, every lens opens up a new world of possibilities to users. ExoLens has its origins in the development of lenses and protective cases for cell phones and is owned by Fellowes Brands. Fellowes Brands provide home, workplace and mobile technology solutions for a world with an ever-changing need for innovation.

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The ZEISS Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Research & Quality Technology, Medical Technology, Vision Care/Consumer Products and Semiconductor Manufacturing Technology. The ZEISS Group is represented in more than 40 countries and has over 50 sales and service locations, more than 30 manufacturing sites and about 25 research and development centers around the globe. In fiscal year 2015/16 the company generated revenue approximating 4.9 billion with over 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Further information at www.zeiss.com

Consumer Optics

The Consumer Optics business group combines the companys business with camera and movie lenses, binoculars, spotting scopes, hunting optics, virtual reality headsets and planetarium technology. The business group is represented at sites in Oberkochen, Wetzlar and Jena. The business group is allocated to the Vision Care/ Consumer Products segment. In fiscal year 2015/16 the segment generated revenue of 1.1 billion with around 9,300 employees.

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