Egg and Arcade have all SA's Entertainment and Media finalists at Cannes Lions

23/06/2017

23 June, 2017 - 07:59

Egg Films and their sister company Arcade Content are celebrating having all seven of South Africa's shortlists in the Entertainment and Entertainment for Music categories at Cannes Lions, as well as the only Media shortlist from South Africa.

One Source, Sunu's Absolut campaign with Khuli Chana for Native VML, and Original Is Never Finished, Terence Neale's adidas Originals campaign for Johannes Leonardo with RSA Films, both have three shortlists across Entertainment and Entertainment for Music, while 011Beats, Kyle Lewis's Volkswagen campaign with Kwesta and Dabone for Ogilvy Cape Town, has one.

Both Original Is Never Finished and One Source are being presented as case studies during Cannes Lions - an honour in itself.

Got to love it when all of South Africa's Entertainment finalists are yours, says Colin Howard, executive producer of both Egg and Arcade. Whether we're talking about TV commercials or brand films, it's more important than ever to make content that audiences choose to watch, so this is such a key category for us.

One Source also has South Africa's only shortlist in the Media category, while Egg Film's recent signing Dan Mace has two Young Director Award nominations for his Tusker spots for Net#work BBDO.

Watch:

Absolut One Source

https://www.youtube.com/watch?v=IhGIC1VWU4Q

adidas Originals Original Is Never Finished

https://www.youtube.com/watch?v=cv53BKMYsy0

Advertisement

Volkswagen 011Beats

https://www.youtube.com/watch?v=Zb6JPgct4Rw

Tusker Here's To The US In Every Tusker

https://www.youtube.com/watch?v=XKg6UGAURYI

Tusker Flag 42

https://www.youtube.com/watch?v=Vw8HsgYPDfU

About Egg Films

The most internationally awarded South African production company in 2016, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Jason Fialkov, Lebogang Rasethaba, Slim, Sunu, Terence Neale and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit https://eggfilms.tv.

About Arcade Content

Representing directors Kyle Lewis, Lebogang Rasethaba and Zandi Tisani, Arcade Content is a multi-award-winning division of Egg Films that produces branded content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more. For more information, visit https://arcadecontent.tv/.

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