NAB 2022 SportsTechBuzz in Review: West Hall By SVG Staff
Friday, April 29, 2022 - 10:37 am
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The SVG and SVGE editorial teams were out in full force at NAB 2022, covering the biggest sports-technology news and delivering daily SportsTechBuzz at NAB 2022 roundups. Here is a look at the news from exhibitors in West Hall.
Featured in this roundup are Aldea, AJA Video Systems, Ateme, Bitcentral, Brightcove, Crown Castle, Flowics, Grabyo, Haivision, Intelsat, LTN Global, Lumen Technologies, M2A Media, MediaKind, NEP, Newsbridge, PSSI Global Services, Qvest, Sencore, Signiant, Sinclair Broadcast Group, Telstra, Veritone, and Worldcast.
PSSI Global Services' Jason Land (left) and Clint Bergeson
PSSI Global Services (Booth W6304) has a massive presence at the Las Vegas Convention Center. With strategic partnerships as its focus, the company not only has its own setup in the new West Hall but is also showcasing one of its trucks in conjunction with AT&T (Booth W8400, W8736) and remote workflows with Nextologies. These activations, according to GM Clint Bergeson and SVP, Strategic Television, Jason Land spread the message that the company does more than provide onsite mobile units: it also offers different forms of transmission services. The two executives note that the company continues to see a steady increase in onsite productions, with recent work on WWE and UFC shows.
Flowics (Booth W9726) has rolled out new features and enhanced capabilities for its Flowics Graphics cloud-based HTML5 broadcast graphics engine in Vegas including new data connectors, which simplify the integration of external live data from different sources to streamline broadcast graphics creation and operation. According CEO and Founder Gabriel Ba os, Flowics' data connectors eliminate any need for custom development to parse external data and feed it to on-air graphics. Also new for the Flowics platform - the Assets Library is a new cloud-based repository for all creative assets, integrated into the Flowics platform giving distributed teams and remote users a common place to store and share the assets in their Flowics Graphics projects. The first release of the Assets Library will be automatically enabled for all Flowics Graphics users right before the 2022 NAB Show. Flowics will make the feature available for customers of the Second Screen and Middleware modules in a future release.
MediaKind's (Booth W2800) theme at NAB 2022 is Live Without Limits. Its goal is helping customers deliver services with an easy-to-use API-driven workflow on a public cloud where needed. Says Director, Market Development, Sports, Chris Wilson, We want to open up other revenue opportunities, and that is the key. For us, [it's that] you start with best quality, flexibility, and cost-optimization. Then it's about what you do with the stream to open up revenue opportunities and engage with people at the edge. MediaKind also has a new, expanded relationship with Microsoft designed to help. According to MediaKind CEO Allen Broome, it simplifies the process for customers to integrate and optimize workflows on Microsoft Azure products and platforms. MediaKind also has become an Amazon Web Services (AWS) Partner and has completed the AWS Foundational Technical Review (FTR), which allows it to unlock funding benefits and become eligible for various programs within the AWS Partner Network (APN).
Sencore (Booth W7000) is offering the latest in transport, encoding, and decoding. The company has added JPEG XS support to its VB330-V software probe and VB440 SDI-over-IP analyzer, integrated RIST features into the DMG 7000, and introduced the OmniHub PLAY end-to-end IPTV solution. With the addition of JPEG XS, the VB330-V and VB440 provide end-to-end monitoring and analysis for broadcast and production systems. The OmniHub PLAY server offers centralized control and management of the IPTV footprint across the network with easily customizable text, imagery, and video-channel lineups. The new RIST capabilities allow users to transmit, receive, and convert protocols like Zixi, SRT, HLS, and MPEG/IP in a simple-to-use media gateway. Strategic Account Manager Brandon Baker notes recent partnerships in sports, including preparation for Fox Sports' extensive coverage of the FIFA Men's World Cup, the World Series, and more. The company's products are also used by the NHL for league-wide projects with all 32 franchises. We were also able to deploy several of our DMG 4000 gateways on NBC's new 100G WAN network, Baker says. It's one of the biggest things we've done over the last year. Moving forward, Strategic Account Manager John Earnest is bullish on two areas: the sports-betting market and new customers in that space, and developing workflows in the cloud. With the continued influx of cloud-based and remote workflows, it's essential to understand the full delivery process for reliable transport solutions. With this in mind, one of his goals for the upcoming year is to optimize and possibly release new products to make this task easier for others: We have met with a lot of people that have made a move to the cloud and are encountering challenges that they didn't expect. Analyzing what's going on in the cloud is really difficult, so working on solving that is a big initiative for us.
Newsbridge (Booth W7516) is showing NAB 2022 visitors how to make their archives more searchable by auto indexing content using multimodal AI technology. The company deploys deep learning along with applied cognitive technologies, with the cloud-based platform used by media- and sports-rights holders to auto-index, manage, and ultimately monetize content. To truly enhance production workflows and manage the endless accumulation of content, says Chief Executive Philippe Petitpont, it also needs to
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NAB 2022 SportsTechBuzz in Review: West Hall By SVG Staff 
