Martin Sebelius, CEO at Accedo Video Solutions, explains the need to place efficiency at the front and centre of operational thinking
By Contributor
Published: June 25, 2024 Updated: June 26, 2024
Martin Sebelius, CEO at Accedo Video Solutions, explains the need to place efficiency at the front and centre of operational thinking
target=_blank title=Share on LinkedIn class=share-linkedin> Martin Sebelius, CEO at Accedo Video Solutions, explains the need to place efficiency at the front and centre of operational thinking
https://www.tvbeurope.com/features/opinion-features-2/opinion-why-the-drive-for-operational-efficiency-is-mission-critical-in-the-streaming-marketplace title=Share via Email class=share-email>
In an ever-so-competitive video streaming market, the pursuit of operational efficiency emerges as an absolute necessity in driving long-term success. While delivering an exceptional user experience (UX) remains paramount, the reality is that even the most captivating interfaces cannot sustain a service without a solid foundation of streamlined operations, optimised tech stacks, and efficient processes.
This is particularly true in the light of recent macroeconomic developments and a video industry that is hugely affected by tightened consumer spending habits. With users increasingly scrutinising how much they are willing to pay for their subscriptions, video service providers must confront the harsh truth: a stellar UX alone is not always sufficient to secure long-term viability for the business. After all, behind every captivating video stream lies a complex web of operational intricacies that determine the quality, reliability, and cost-effectiveness of the service as a whole.
Efficiency, in this context, extends beyond mere cost-cutting measures to also include the optimisation of resource allocation, the rationalisation of workflows, and the strategic deployment of technology to enhance both internal processes and user-facing functionalities. From content delivery networks to customer relationship management systems, every component of the tech stack must be fine-tuned to facilitate agility, scalability, and sustainability. The growing importance of operational efficiency becomes even more pronounced against the backdrop of escalating challenges facing most video service providers today. These challenges span several issues, including escalating content acquisition costs, the proliferation of devices and platforms, and the growing complexity of content rights management. In such a complex landscape, the ability to navigate operational intricacies swiftly and effectively can spell the difference between success and obsolescence.
Moreover, operational efficiency is crucial in that it serves as a catalyst for innovation and differentiation in an increasingly crowded marketplace. By liberating resources and empowering teams to focus on value-adding initiatives, efficient operations pave the way for experimentation, iteration, and the development of unique offerings that resonate with target audiences. In essence, operational efficiency is not merely a defensive strategy but a proactive enabler of growth and differentiation. It is about making sure that you are set up to respond to a rapidly evolving industry landscape, and that you can be agile and adaptable with regards to changes in technology, audience preferences, and market dynamics. Streamlining operations and optimising processes and resources are all necessary steps in order to quickly pivot, discover and respond to new challenges and opportunities which naturally is essential if you want to stay competitive.
Achieving operational efficiency requires a holistic approach that transcends siloed optimisations and quick-fix solutions. It demands a fundamental reimagining of organisational structures, cultural norms, and (perhaps for video businesses in particular) technological architectures. Central to this transformation is a commitment to data-driven decision-making, where insights gathered from analytics platforms and user feedback inform every aspect of service delivery and optimisation. It is also crucial to establish proactive measures and implement the right tools for monitoring, troubleshooting, and optimisation. It is only by standardising their business critical processes and implementing rigid quality control measures that video services can achieve cost efficiencies while also ensuring that their offering continuously delivers on a premium level, maintaining the service's credibility and reputation with users.
So is it all about implementing the right technology solutions? If a video service provider has the right operational tools in place, and has been successful in streamlining its tech stack, can it rest assured that this will have a positive impact on the service's ability to operate efficiently?
The answer is, in most cases, no. In fact, one could say that at the heart of the quest for operational efficiency lies the convergence of human expertise and technological innovation. While new technologies, such as Generative AI, can streamline repetitive tasks and significantly enhance predictive capabilities, these solutions must be complemented by the creativity, intuition, and strategic foresight of human operators. In essence, operational efficiency is not something that can be delivered by technology alone but a partnership between human ingenuity and digital prowess. In order to make informed decisions, identify opportunities, and ultimately streamline operations in a way that aligns with both changing market dynamics and technological evolution, one will need a deep understanding of both the OTT technology ecosystem and the media industry as a whole.
In conclusion, the journey towards operational efficiency in the video service industry is not merely a quest for cost reductio
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
09/07/2025
Wednesday 9 July 2025
Sky Broadband now has the UK's fastest broadband spee...
09/07/2025
CUPERTINO, CALIFORNIA Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple's senior...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
08/07/2025
On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...
07/07/2025
** MEDIA ALERT **
VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...
07/07/2025
CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...
07/07/2025
RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
02/07/2025
Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...
02/07/2025
02 Jul 2025
VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...
02/07/2025
Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall
UKTV today announces...
02/07/2025
Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...
02/07/2025
Wuppertal July 2, 2025
Riedel Communications Launches RefSuite Ecosystem for S...
02/07/2025
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
The Traitors are coming: Get your first taste of the global hit as Season 1 of T...
01/07/2025
cetecom advanced certifies Rohde & Schwarz test solution for the verification of...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...
Martin Sebelius, CEO at Accedo Video Solutions, explains the need to place efficiency at the front and centre of operational thinking
