Fujifilm sets its highest record with 17 products won the globally-prestigious Red Dot Design Award

Fujifilm sets its highest record with 17 products won the globally-prestigious Red Dot Design Award In recognition of the designs and performance of diverse products including FUJIFILM GFX 50S, Medium-format mirrorless digital camera and FUJIFILM X-T2 the mirrorless digital camera.

04.04.2017

FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that its 17 major products, including the compact and lightweight medium-format mirrorless digital camera FUJIFILM GFX 50S, carrying a large image sensor, have won the Red Dot Design Award 2017, a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany.

Fujifilm has won the Red Dot Design Award for five consecutive years since 2013 with its products, including the X Series of digital cameras, praised by professional photographers and photography enthusiasts for their outstanding image quality, excellent operability and premium design. This year, 17 products, the highest record for Fujifilm, have won the honor in recognition of their innovative product concepts that address leading-edge user needs, excellent performance, advanced technologies that enable the performance, and premium product designs.

Award winning products for the Red Dot Design Award 2017 (15 products excluding 2 that has yet to be officially released)

Information about the unreleased product will be made available at the time of its launch.

The Red Dot Design Award is an international product design award launched in 1955. It examines products released within the past two years, and they are judged in nine criteria including degree of innovation, functionality, ergonomics, ecological compatiblity and durability. It is among the worlds most prestigious design award, along with the iF design award in Germany and the International Design Excellence Awards (IDEA) in the United States of America.

Encouraged by the selection of numerous Fujifilm products for the Red Dot Design Award out of a large number of entries from across the world, the company will continue to strive for developing excellent products.

Award winning products

Medium-format mirrorless digital camera FUJIFILM GFX 50S

The GFX 50S is a mirrorless digital camera, carrying a large medium-format sensor (43.8mm x 32.9mm), which is approx. 1.7 times the area of a full-frame 35mm sensor. When mounted with dedicated interchangeable lenses, the camera delivers an impressive image quality, despite its size comparable to conventional DSLRs carrying a 35mm full-frame sensor. Other features include an electronic viewfinder that can be fitted with an adapter for tilt adjustment, a rear-panel LCD monitor that can be tilted in three directions, and a grip design that facilitates a firm hold, accommodating users versatile shooting styles. The camera can be used with three interchangeable lenses specifically designed for the camera, as well as other lenses with the use of an adapter. There is a wide variety of other accessories also available, including a vertical battery grip. The system provides a high level of image quality, operability and expandability to cater to any needs of professional photographers and enthusiasts.

Mirrorless digital camera FUJIFILM X-T2

The X-T2 is a mirrorless digital camera that inherits the popular central viewfinder style as well as compact / lightweight body from its predecessor. It carries the new APS-C X-Trans CMOS III * sensor (24.3MP, no low-pass filter) and the high-speed image processing engine X Processor Pro. Enhanced AF accuracy and improved operation speed in shooting interval, etc., have led to the highest image quality and moving-subject shooting capability in the history of the X Series. The camera also supports high definition 4K video recording and shoots 11 frames per second in the Boost mode (when fitted with the vertical grip). It features the X Series first three-direction tilting LCD display for streamlined appearance and slim-line form factor, the Focus Lever which can make quick changes to the focus area for accurate focusing, and a grip that assures a comfortable hold even when a large lens is mounted. These features dramatically improve operability, giving users the ultimate photographic pleasure.

* X-Trans is Fujifilms trademark / registered trademark. The X-Trans CMOS III sensor uses a highly random color filter array to effectively reduce moir and false colors without the use of an optical low-pass filter.

Premium compact digital camera FUJIFILM X100F

The X100F is the fourth generation of the popular X100 Series of premium compact digital cameras, inheriting the Series sophisticated design and body size while substantially improving performance. It carries the new APS-C X-Trans CMOS III sensor (24.3MP, no low-pass filter) and the high-speed image processing engine X Processor Pro to improve image quality. Another feature is the evolved version of Fujifilms original Advanced Hybrid Viewfinder, which can be switched between optical and electronic viewfinders freely. Reflecting user demand, this model has undergone a complete overhaul of operation systems, including the Focus Lever, Built-in ISO Dial embedded in the Shutter Speed Dial, and re-positioned rear-panel buttons.

Mirrorless digital camera FUJIFILM X-T20

The X-T20 is a mirrorless digital camera that packs the new APS-C X-Trans CMOS III sensor (24.3MP, no low-pass filter) and the high-speed image processing engine X Processor Pro into a compact and lightweight body that delivers advanced mobility and outstanding operability. In addition to the fast and accurate AF performance, the camera features an electronic viewfinder with the shutter time lag of just 0.005sec, and the Drive Shutter Speed Dial for adjusting basic shooting settings. It offers functional beauty and fundamental photographic pleasure

LINK:	https://www.fujifilm.eu/uk/news/article/fujifilm-sets-its-highest-reco...
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