Sony Pixel Power calrec Sony

Unstung Heroes: Startup's AI-Powered Tomato Pollinator Gives Bees a Break

23/08/2021

There are nearly a half million acres of greenhouse tomato crops in the world, an area about 35 times the size of Manhattan. In other words, lots of tomatoes.

Growing them requires more than soil, water and sunlight. The plants are self-pollinating, but they need a little help getting the pollen to drop onto the female organ of the flower and trigger the process.

Typically, this is the job of bumblebees, which knock the pollen loose with the vibrations created by their beating flight muscles.

That, however, could change thanks to Israel-based startup Arugga. The company builds AI-powered robots that use computer vision to determine which flowers are ready for pollination and then blast air pulses at them to mimic the action of bumblebees and initiate pollination.

Arugga's new commercial robot will ship later this year. The performance of the bots is on par with the bumblebees and in some cases better by up to 5 percent, with the potential to perform other tasks and to collect and analyze data along the way.

Competing With Manufactured Bumblebees Lest it sound like Arugga might throw off nature's delicate balance, company execs stress that its bots don't supplant the wild bumblebees buzzing about our gardens.

The bees we're replacing are actually manufactured, said Eytan Heller, co-founder and vice president of business development at Arugga. They're grown in labs, packed in hives and shipped with 100 individuals inside. Growers spread the hives around their greenhouses and let the bees do their work.

In other words, rather than muscling in on a species, Arugga says it is reducing the need for unnatural bumblebee production. Instead of hives of mass-produced bees, Arugga envisions growers purchasing fleets of dependable robots.

Arugga also seeks to work in countries where importing of bumblebees isn't allowed. In Australia, for example, the pollination process is handled by manual labor. In that case, Heller said Arugga's robots have demonstrated yield improvements of up to 20 percent, without sacrificing quality.

Riding on tracks between rows of plants, the robots capture images of every flower, and then run Arugga's AI algorithms to instantly determine each flower's readiness to be pollinated. Heller said Arugga currently can ensure pollination of one hectare (about 2.5 acres) with 3.5 robots. Next year, it expects an improved algorithm to reduce that to 2.5, and he believes 1 robot per hectare isn't far off.

Beyond making pollination more efficient, Heller said Arugga's robots can help growers avoid many issues that arise with bumblebee pollination. For instance, bees can't work in extreme heat, they can transmit viruses between flowers and they can't be monitored for precise measurement of their success.

With our solution, you can monitor and see improvement over time, said Heller. The idea is to increase yield within the same space. It's a big benefit for growers.

To get that benefit, growers lease Arugga's robots, paying a monthly fee for each hectare of coverage.

Arugga prototype on trial in U.S. greenhouse. Arugga only recently launched its tomato pollination robot commercially, working with Australian vegetable grower Costa Group to pollinate the first 10 hectares of its tomato operation. It has also wrapped up a successful trial with a large U.S. grower, with more trials in the pipeline.

NVIDIA Tech for Smarter Applications Arugga uses the NVIDIA Metropolis platform to develop and deploy its computer vision system. Arugga trains on its own custom dataset, using NVIDIA's pretrained model YoloV4 with NVIDIA TAO toolkit. It processes raw video from greenhouses with the NVIDIA DeepStream SDK, outsources annotation, and then prepares the training dataset from the annotated imagery.

Each month, the company adds new batches of annotated data to its dataset, and then retrains the model and benchmarks it against previous models. This results in gradual pruning of the model, which is then exported to the robots using TensorRT.

Built upon off-the-shelf carts, Arugga's robots use NVIDIA Jetson Xavier NX modules, which enable algorithms to run at the edge, allowing the AI magic to occur within the robots themselves.

I find it very hard to imagine how we could have achieved the same performance without using NVIDIA technologies, said Ori Shalev, software manager at Arugga. It's about being part of the NVIDIA Metropolis partner program and getting early access to NVIDIA SDKs to further enhance and accelerate our AI development efforts. This relationship is super important.

Next on the Menu: A Fuller Plate Going forward, Heller envisions adding more AI modules to its robots, empowering them to take on additional tasks. For instance, Heller sees no reason Arugga's robots can't detect pests and diseases, treat plants that are showing signs of distress, or apply beneficial solutions to spur plant health.

We see our solution as a platform to eventually multitask for the grower, a bit like having a Swiss army knife, said Heller.

He also said Arugga could treat other plants that require similar types of pollination, such as blueberries. Beyond that, there'll be opportunities he can't predict.

We're excited to be working in this field, said Heller. Agriculture in general kind of lags behind other industries in terms of robotics and the ability to do things in a more efficient way.

That said, the company's braintrust is being careful not to get ahead of itself, keeping Arugga's focus squarely on the rollout of its first product.

Said Heller: There's plenty on our plate with tomatoes.

Image credits: Arugga AI Farming Ltd. Company founders Eytan Heller (left) and Iddo Geltner (right) at top.
LINK: https://blogs.nvidia.com/blog/2021/08/23/arugga-tomato-pollinator-bumb...
See more stories from nvidia

Most recent headlines

28/11/2025

Brides Asks for Compassion for Our Youths

Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...

28/11/2025

4 Reasons Why Keeping Your Spotify App Updated Matters and What You Might Be Missing

It's easy to ignore those little red update available badges. But when it ...

28/11/2025

FCC to Vote on LPTV Rules at Dec. Public Meeting

WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...

28/11/2025

Professional Fighters League Packs a Domestic, International MMA Punch (TV Sportsplay)

The Professional Fighters League is looking to super-serve fans of mixed martial...

28/11/2025

Fubo Launches Multiview Beta on Roku

Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....

28/11/2025

WNBA Playoffs Continue: What's On This Weekend in TV Sports (Sept. 28-29)

The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....

28/11/2025

Freeze Frame: B+C Hall of Fame 2024

The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...

28/11/2025

Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?

We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...

28/11/2025

DirecTV Acquires Dish, Unifying Struggling Satellite Business

DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...

28/11/2025

B+C Hall of Fame Announces Its Class of 2025

The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...

28/11/2025

Sky Sports x Slawn drop limited-edition football jersey that unlocks a month of free content from the home of sport

Friday 28 November 2025 Sky Sports x Slawn drop limited-edition football jersey...

28/11/2025

Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds three billion euros for the first time

Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...

28/11/2025

Changing children's lives for good: Donations for the RT Toy Show Appeal 2025 open tonight

Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...

27/11/2025

Vizrt Launches Viz One 8.1 With AI-Powered Features

LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...

27/11/2025

Prime Video Debuts AI-Powered Video Recaps

Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...

27/11/2025

Netflix's 'Raat Akeli Hai: The Bansal Murders' Marks a Grand World Premiere at IFFI Ahead of Its Global Release on 19th December

Back to All News Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...

27/11/2025

Sky unveils first look image from high-stakes action thriller Prisoner, coming 2026

Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...

27/11/2025

Sky Arts Reveals the Nations Greatest Basslines and Queen Reign Supreme

Thursday 27 November 2025 Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme The UK's most iconic basslines have been revealed...

27/11/2025

Stranger Things 5': Prepare for One Last Adventure With Our Final Season Coverage Guide

Back to All News Stranger Things 5': Prepare for One Last Adventure With O...

27/11/2025

Elastic Compute for a Sustainable Media Industry

The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...

27/11/2025

Arqiva Achieves Five-Star GRESB Rating

Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership Winchester, UK, 27 November 202...

27/11/2025

Retail Media Audits Explained: What Networks Need to Know

What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...

27/11/2025

Katie Taylor, Rachael Blackmore and Arthur Gourounlian among the guests on this week's Late Late Show

World champion boxer and Irish sporting icon Katie Taylor will be in studio this...

27/11/2025

Tonight on RT Prime Time, serious child protection concerns emerge over online gaming platform, Roblox

Roblox, one of the world's most popular online gaming platforms for primary ...

27/11/2025

The Ultimate Black Friday Deal Is Here

Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...

26/11/2025

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and Golf

SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...

26/11/2025

Inside the Archives: Winter Is in the Air and in Our Festival Films

A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...

26/11/2025

10 Book Podcasts You Can't Miss

Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...

26/11/2025

JioStar and Nielsen Unveil Breakthrough Cross-Screen MeasurementStudy, Redefining Advertising Effectiveness in Live Sports

Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...

26/11/2025

ITN Deploys IP-Based Production Control Room

LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....

26/11/2025

YouTube TV, TelevisaUnivision End Lengthy Blackout

MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...

26/11/2025

OpenDrives Bridges the Gap Between IT and Creatives with...

OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...

26/11/2025

Disguise to Showcase Future of Event Visuals at LDI 2025

Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...

26/11/2025

HighField AI Expands Global Channel Partner Network to Ac...

HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...

26/11/2025

Mono Streaming selects PlayBox Neo to manage English Prem...

As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...

26/11/2025

Bell Centre arena in Montreal elevates fan experience wit...

Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...

26/11/2025

Vizrt launches AI-powered advances for speed and accuracy...

Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...

26/11/2025

ITN Launches Low-Latency IP Control Room Powered by Teche...

ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...

26/11/2025

Ikegami Maintains Initiative in Broadcast Systems Develop...

Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...

26/11/2025

Fubo, NBCUniversal Trade Barbs in Carriage Dispute

Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....

26/11/2025

Global Sports Rights Spending to Top $78 Billion in 2030

LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...

26/11/2025

Vubiquity Earns AWS Media & Entertainment Competency Status

LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...

26/11/2025

Comcast Pays $1.5 Million to Settle FCC Data Breach Probe

WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...

26/11/2025

Berklee Named to the Hollywood Reporters Top Music Schools List

Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...

26/11/2025

Animated Series Love Through a Prism' Casts New Light on Romance Between Aristocrat and Exchange Student in London

Back to All News Animated Series Love Through a Prism' Casts New Light on ...

26/11/2025

NALIP Unveils Fifth Cohort of Director Incubator

Back to All News NALIP Unveils Fifth Cohort of Director Incubator Social Impact 26 November 2025 United States Link copied to clipboard The National Assoc...

26/11/2025

YouView Achieves Greenly Gold Certification for Sustainability

YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025 YouView is proud to announce a Gold Certification award from Greenly for our perform...