Sony Pixel Power calrec Sony

Unstung Heroes: Startup's AI-Powered Tomato Pollinator Gives Bees a Break

23/08/2021

There are nearly a half million acres of greenhouse tomato crops in the world, an area about 35 times the size of Manhattan. In other words, lots of tomatoes.

Growing them requires more than soil, water and sunlight. The plants are self-pollinating, but they need a little help getting the pollen to drop onto the female organ of the flower and trigger the process.

Typically, this is the job of bumblebees, which knock the pollen loose with the vibrations created by their beating flight muscles.

That, however, could change thanks to Israel-based startup Arugga. The company builds AI-powered robots that use computer vision to determine which flowers are ready for pollination and then blast air pulses at them to mimic the action of bumblebees and initiate pollination.

Arugga's new commercial robot will ship later this year. The performance of the bots is on par with the bumblebees and in some cases better by up to 5 percent, with the potential to perform other tasks and to collect and analyze data along the way.

Competing With Manufactured Bumblebees Lest it sound like Arugga might throw off nature's delicate balance, company execs stress that its bots don't supplant the wild bumblebees buzzing about our gardens.

The bees we're replacing are actually manufactured, said Eytan Heller, co-founder and vice president of business development at Arugga. They're grown in labs, packed in hives and shipped with 100 individuals inside. Growers spread the hives around their greenhouses and let the bees do their work.

In other words, rather than muscling in on a species, Arugga says it is reducing the need for unnatural bumblebee production. Instead of hives of mass-produced bees, Arugga envisions growers purchasing fleets of dependable robots.

Arugga also seeks to work in countries where importing of bumblebees isn't allowed. In Australia, for example, the pollination process is handled by manual labor. In that case, Heller said Arugga's robots have demonstrated yield improvements of up to 20 percent, without sacrificing quality.

Riding on tracks between rows of plants, the robots capture images of every flower, and then run Arugga's AI algorithms to instantly determine each flower's readiness to be pollinated. Heller said Arugga currently can ensure pollination of one hectare (about 2.5 acres) with 3.5 robots. Next year, it expects an improved algorithm to reduce that to 2.5, and he believes 1 robot per hectare isn't far off.

Beyond making pollination more efficient, Heller said Arugga's robots can help growers avoid many issues that arise with bumblebee pollination. For instance, bees can't work in extreme heat, they can transmit viruses between flowers and they can't be monitored for precise measurement of their success.

With our solution, you can monitor and see improvement over time, said Heller. The idea is to increase yield within the same space. It's a big benefit for growers.

To get that benefit, growers lease Arugga's robots, paying a monthly fee for each hectare of coverage.

Arugga prototype on trial in U.S. greenhouse. Arugga only recently launched its tomato pollination robot commercially, working with Australian vegetable grower Costa Group to pollinate the first 10 hectares of its tomato operation. It has also wrapped up a successful trial with a large U.S. grower, with more trials in the pipeline.

NVIDIA Tech for Smarter Applications Arugga uses the NVIDIA Metropolis platform to develop and deploy its computer vision system. Arugga trains on its own custom dataset, using NVIDIA's pretrained model YoloV4 with NVIDIA TAO toolkit. It processes raw video from greenhouses with the NVIDIA DeepStream SDK, outsources annotation, and then prepares the training dataset from the annotated imagery.

Each month, the company adds new batches of annotated data to its dataset, and then retrains the model and benchmarks it against previous models. This results in gradual pruning of the model, which is then exported to the robots using TensorRT.

Built upon off-the-shelf carts, Arugga's robots use NVIDIA Jetson Xavier NX modules, which enable algorithms to run at the edge, allowing the AI magic to occur within the robots themselves.

I find it very hard to imagine how we could have achieved the same performance without using NVIDIA technologies, said Ori Shalev, software manager at Arugga. It's about being part of the NVIDIA Metropolis partner program and getting early access to NVIDIA SDKs to further enhance and accelerate our AI development efforts. This relationship is super important.

Next on the Menu: A Fuller Plate Going forward, Heller envisions adding more AI modules to its robots, empowering them to take on additional tasks. For instance, Heller sees no reason Arugga's robots can't detect pests and diseases, treat plants that are showing signs of distress, or apply beneficial solutions to spur plant health.

We see our solution as a platform to eventually multitask for the grower, a bit like having a Swiss army knife, said Heller.

He also said Arugga could treat other plants that require similar types of pollination, such as blueberries. Beyond that, there'll be opportunities he can't predict.

We're excited to be working in this field, said Heller. Agriculture in general kind of lags behind other industries in terms of robotics and the ability to do things in a more efficient way.

That said, the company's braintrust is being careful not to get ahead of itself, keeping Arugga's focus squarely on the rollout of its first product.

Said Heller: There's plenty on our plate with tomatoes.

Image credits: Arugga AI Farming Ltd. Company founders Eytan Heller (left) and Iddo Geltner (right) at top.
LINK: https://blogs.nvidia.com/blog/2021/08/23/arugga-tomato-pollinator-bumb...
See more stories from nvidia

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

13/10/2025

Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersive Presentation

Spectrum Brings Selected L.A. Lakers Games to Apple Vision Pro With New Immersiv...

13/10/2025

Media Climate Accord Aims to Offer United Approach to M&E Industry Sustainability Efforts

Media Climate Accord aims to offer united approach to M&E industry sustainabilit...

13/10/2025

Riot Games Streamlines Production of Valorant Champions Paris with ST 2110 Flypack

Riot Games streamlines production of Valorant Champions Paris with ST 2110 flypa...

13/10/2025

Feeling the NRG: Riot Games Puts on a Show for Valorant Champions Paris Final

Feeling the NRG: Riot Games puts on a show for Valorant Champions Paris final By Jo Ruddock Monday, October 13, 2025 - 09:17 Print This Story After more t...

13/10/2025

FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More Accurate

FOX Sports MLB Postseason Audio Aims To Make Officials' Calls More AccurateA1 Joe Carpenter hopes to bring some baseball CSI' to the ABS ump-cam system...

13/10/2025

New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Freo - Premieres Wednesday November 12 at 8:30pm

New SBS and NITV Original RECKLESS a Deadly Funny Thriller Straight Out of Fre...

13/10/2025

Mid-Atlantic Sports Network strikes all-IP video distribu...

Regional sports network moves from satellite to IP to cut distribution costs by more than half and streamline broadcast and direct-to-consumer delivery Mid-Atl...

13/10/2025

Delta Live invests in the future of live sound for presti...

Delta Live, the award-winning audio supplier, has underlined its position at the forefront of live sound with significant investments in cutting edge audio syst...

13/10/2025

Space42 Expands Access to Geospatial Intelligence with Launch of GIQ on Microsoft Azure

Abu Dhabi, UAE October 13, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...

13/10/2025

Nick Blood and Saffron Hocking lead casting for Hit Point

Nick Blood and Saffron Hocking lead casting for Hit Point, brand new original drama series for U and U&Dave Developed & Produced by Urban Myth Films (a STUDIOC...

13/10/2025

Sky exclusively picks up Crystal Lake, the highly anticipated prequel to the Friday the 13th franchise

The series from A24 will land in the UK & Ireland in 2026Monday 13 October 2025 ...

13/10/2025

Grand Galaxy Hotel' Open for Business: Netflix Confirms Production and Cast

Back to All News Grand Galaxy Hotel' Open for Business: Netflix Confirms Production and Cast Entertainment 13 October 2025 GlobalSouth Korea Link copi...

13/10/2025

Netflix Partners with GOBELINS Paris and Guillermo del Toro to Ignite the Future of Stop-Motion Animation

Back to All News Netflix Partners with GOBELINS Paris and Guillermo del Toro to...

13/10/2025

Stories Set to Thrill, Move, and Entertain: Netflix Announces Six Tamil and Telugu Originals

Back to All News Stories Set to Thrill, Move, and Entertain: Netflix Announces ...

13/10/2025

Fox Corporation Executives to Discuss First Quarter Fiscal 2026 Financial Results Via Webcast

Fox Corporation Executives to Discuss First Quarter Fiscal 2026 Financial Result...

13/10/2025

NVIDIA, Partners Drive Next-Gen Efficient Gigawatt AI Factories in Buildup for Vera Rubin

At the OCP Global Summit, NVIDIA is offering a glimpse into the future of gigawa...

13/10/2025

Dark crime comedy drama Obituary returns to RT for a second season

Season 2 brings murder and West of Ireland humour - and rain - to our screens, with M ir ad Tyers joining the cast Watch trailer here. A small-town obituary w...

13/10/2025

RT to air live in-depth interviews with Presidential candidates

The Katie Hannon Interview Live airs tonight & Wednesday night at 7pm As part of RT 's comprehensive election campaign coverage, journalist Katie Hannon w...

11/10/2025

SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Kevin Tucker on Guiding Clients in Control Room Builds

SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Kevin Tucker on Guidin...

11/10/2025

Give Me the Backstory: Get to Know Bill Condon, the Writer-Director Behind Kiss of the Spider Woman

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

11/10/2025

Charter Launches Spectrum App Store, Inks Apple Vision Pro Deal

STAMFORD, Conn. In a move that highlights the growing importance of streaming apps on pay TV platforms, Charter Communications' Spectrum operating brand has...

11/10/2025

Netflix Launches Party Games for TVs

Netflix is expanding its video game offerings from mobile into TV by launching party games that its subscribers can play on smart TVs....

11/10/2025

Spectrum News Expands Distribution to Comcast's Xfinity TV Customers

STAMFORD, Conn. Charter Communications' Spectrum News has reached an deal with Comcast to expand distribution of its local news channels to Xfinity TV cust...

11/10/2025

Brightline Lighting AV 720 Low Voltage Control and Flex-T...

Professional podcasts are booming. They're an effective way to establish company executives as industry leaders, humanize a large organization, drill down o...

11/10/2025

Award-Winning PlayBox Neo Suite Makes US Debut at the NA...

PlayBox Neo, a leading provider of media playout and channel branding solutions, will present its PlayBox Neo Suite media platform for the first time in the U.S...

11/10/2025

FOR-A America to Show Commitment to US Broadcast Market a...

As a testament to its commitment to the broadcast market, FOR-A America will bring several popular and future-facing technologies to the NAB Show New York, runn...

11/10/2025

Profuz Digital remains at the forefront of Broadcast Inno...

European technology developer Profuz Digital reflects on another successful IBC Show in Amsterdam from 12 15 September after showcasing the latest version of ...

11/10/2025

Catch COBALT ARIA at NAB NY - Audio Monitoring Minus the...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative, is headin...

11/10/2025

Lightware UBEX powers AV-over-IP across education immersi...

Lightware, an industry leader in signal management, is at the center of a growing range of high-profile integrations with its UBEX platform. Built to deliver un...

11/10/2025

CAPER 2025 Next Stop for FOR-A Latin America and the Cari...

FOR-A Latin America and the Caribbean (LAC) will bring its industry-leading signal processing, frame rate conversion and graphics playout software to CAPER 2025...

11/10/2025

Clear-Com and BNE Productions Amplify Dreamstate and Apoc...

Clear-Com is happy to announce its latest collaboration with BNE Productions, a premier production company known for delivering world-class audio for live even...

11/10/2025

Dean's List: Tommy Neblett Shares His YouTube Top Five

Dean's List: Tommy Neblett Shares His YouTube Top Five Boston Conservatory's dean of dance reveals his favorite student dance videos. By Sarah Godcher...

10/10/2025

SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Jeff Tucker on Guiding Clients in Control Room Builds

SVG New Sponsor Spotlight: TAB M Solutions' Joe Wire, Jeff Tucker on Guiding...

10/10/2025

SVG Students To Watch: Vincent Macri, Monmouth University

SVG Students To Watch: Vincent Macri, Monmouth University The Jersey local runs Camera 1 on Hawks games and is expanding into technical directing By Brandon Co...

10/10/2025

Bundesliga Spotlight: Inside the DFL's New Customizable Camera Concepts for Bundesliga and Bundesliga 2 Rights Holders

Flexible budgets: Inside the DFL's new customisable camera concepts for Bund...

10/10/2025

Bundesliga Spotlight: TVN Talks Remote Production and Bells and Whistles

Facing the future: TVN on its technical services for the new Bundesliga season with remote production and all the bells and whistles By Heather McLean Monday...

10/10/2025

Frauen-Bundesliga Spotlight: Developing Broadcast Expertise and Pushing the Women's Game at the Deutscher Fuball-Bund

Evolving in-house: Developing broadcast expertise and pushing the women's ga...

10/10/2025

Frauen-Bundesliga Spotlight: The Deutscher Fuball-Bund on Pushing Production Innovation for the Rapidly Growing Women's Bundesliga

Growing the game: The Deutscher Fu ball-Bund on pushing production innovation fo...

10/10/2025

Bundesliga Spotlight: DFL Boosts Broadcaster Content Access Through Tent Pole' Match Concept

Proximity and authenticity: DFL kicks off the new football season with more broa...

10/10/2025

Spectrum Brings Select L.A. Lakers Games to Apple Vision Pro With New Immersive Presentation

Spectrum Brings Select L.A. Lakers Games to Apple Vision Pro With New Immersive ...

10/10/2025

Fairyland Delves Deeply Into the Tragedy of the AIDS Crisis

From left, Scoot McNairy, Andrew Durham, Nessa Dougherty, and Emilia Jones attend the premiere of Fairyland at the 2023 Sundance Film Festival. Photo by Jemal...

10/10/2025

Recognizing the Innovations Re-shaping Film & TV Right Now

By Chuck Parker, CEO of Sohonet If you work in film and television, you can feel it: anxiety is high. Budgets are tight, schedules are tighter, and AI is a c...

10/10/2025

L3Harris Supports American Rheinmetall's Next-Gen Combat Vehicle

L3Harris' WESCAM MX-Series EO/IR sensor systems have a long history of supporting complex missions in harsh environments, as seen here on a Kaplan-20 Next G...

10/10/2025

Catch COBALT ARIA at NAB NY Audio Monitoring Minus the Anxiety

Cobalt Digital Booth # 607 // Journalists: Click to visit Cobalt NAB NY 2025 Audio monitors join Cobalt's platform, including its latest routers, multiview...

10/10/2025

Nielsen unveils blueprint to achieve confident ROI

NEW YORK - October 9, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint:...

10/10/2025

Cobalt Digital to Showcase Aria Audio Solutions at NAB Show New York

CHAMPAIGN, Ill. Cobalt Digital will feature its Aria series of audio solutions designed to simplify monitoring, embedding and routing at NAB Show New York, set ...

10/10/2025

Prime Video to Stream PGA Tour's The Skins Game on Black Friday

LOS ANGELES and PONTE VEDRA BEACH, Florida Amazon's Prime Video has announced a new deal that will allow it to exclusively stream a revival of the PGA Tour&...

10/10/2025

Allen Media Group's Local Now Free Streaming Platform Adds Fox Channels

ATLANTA Local Now, Allen Media Group's free streaming service, will add five channels from Fox to its growing lineup. The new offerings are Fox Sports, Fox ...

10/10/2025

NAB Applauds FCC Draft Notice on NextGen TV Rules

WASHINGTON The National Association of Broadcasters is applauding a draft notice from the Federal Communications Commission that would potentially speed up the ...