
There are nearly a half million acres of greenhouse tomato crops in the world, an area about 35 times the size of Manhattan. In other words, lots of tomatoes.
Growing them requires more than soil, water and sunlight. The plants are self-pollinating, but they need a little help getting the pollen to drop onto the female organ of the flower and trigger the process.
Typically, this is the job of bumblebees, which knock the pollen loose with the vibrations created by their beating flight muscles.
That, however, could change thanks to Israel-based startup Arugga. The company builds AI-powered robots that use computer vision to determine which flowers are ready for pollination and then blast air pulses at them to mimic the action of bumblebees and initiate pollination.
Arugga's new commercial robot will ship later this year. The performance of the bots is on par with the bumblebees and in some cases better by up to 5 percent, with the potential to perform other tasks and to collect and analyze data along the way.
Competing With Manufactured Bumblebees Lest it sound like Arugga might throw off nature's delicate balance, company execs stress that its bots don't supplant the wild bumblebees buzzing about our gardens.
The bees we're replacing are actually manufactured, said Eytan Heller, co-founder and vice president of business development at Arugga. They're grown in labs, packed in hives and shipped with 100 individuals inside. Growers spread the hives around their greenhouses and let the bees do their work.
In other words, rather than muscling in on a species, Arugga says it is reducing the need for unnatural bumblebee production. Instead of hives of mass-produced bees, Arugga envisions growers purchasing fleets of dependable robots.
Arugga also seeks to work in countries where importing of bumblebees isn't allowed. In Australia, for example, the pollination process is handled by manual labor. In that case, Heller said Arugga's robots have demonstrated yield improvements of up to 20 percent, without sacrificing quality.
Riding on tracks between rows of plants, the robots capture images of every flower, and then run Arugga's AI algorithms to instantly determine each flower's readiness to be pollinated. Heller said Arugga currently can ensure pollination of one hectare (about 2.5 acres) with 3.5 robots. Next year, it expects an improved algorithm to reduce that to 2.5, and he believes 1 robot per hectare isn't far off.
Beyond making pollination more efficient, Heller said Arugga's robots can help growers avoid many issues that arise with bumblebee pollination. For instance, bees can't work in extreme heat, they can transmit viruses between flowers and they can't be monitored for precise measurement of their success.
With our solution, you can monitor and see improvement over time, said Heller. The idea is to increase yield within the same space. It's a big benefit for growers.
To get that benefit, growers lease Arugga's robots, paying a monthly fee for each hectare of coverage.
Arugga prototype on trial in U.S. greenhouse. Arugga only recently launched its tomato pollination robot commercially, working with Australian vegetable grower Costa Group to pollinate the first 10 hectares of its tomato operation. It has also wrapped up a successful trial with a large U.S. grower, with more trials in the pipeline.
NVIDIA Tech for Smarter Applications Arugga uses the NVIDIA Metropolis platform to develop and deploy its computer vision system. Arugga trains on its own custom dataset, using NVIDIA's pretrained model YoloV4 with NVIDIA TAO toolkit. It processes raw video from greenhouses with the NVIDIA DeepStream SDK, outsources annotation, and then prepares the training dataset from the annotated imagery.
Each month, the company adds new batches of annotated data to its dataset, and then retrains the model and benchmarks it against previous models. This results in gradual pruning of the model, which is then exported to the robots using TensorRT.
Built upon off-the-shelf carts, Arugga's robots use NVIDIA Jetson Xavier NX modules, which enable algorithms to run at the edge, allowing the AI magic to occur within the robots themselves.
I find it very hard to imagine how we could have achieved the same performance without using NVIDIA technologies, said Ori Shalev, software manager at Arugga. It's about being part of the NVIDIA Metropolis partner program and getting early access to NVIDIA SDKs to further enhance and accelerate our AI development efforts. This relationship is super important.
Next on the Menu: A Fuller Plate Going forward, Heller envisions adding more AI modules to its robots, empowering them to take on additional tasks. For instance, Heller sees no reason Arugga's robots can't detect pests and diseases, treat plants that are showing signs of distress, or apply beneficial solutions to spur plant health.
We see our solution as a platform to eventually multitask for the grower, a bit like having a Swiss army knife, said Heller.
He also said Arugga could treat other plants that require similar types of pollination, such as blueberries. Beyond that, there'll be opportunities he can't predict.
We're excited to be working in this field, said Heller. Agriculture in general kind of lags behind other industries in terms of robotics and the ability to do things in a more efficient way.
That said, the company's braintrust is being careful not to get ahead of itself, keeping Arugga's focus squarely on the rollout of its first product.
Said Heller: There's plenty on our plate with tomatoes.
Image credits: Arugga AI Farming Ltd. Company founders Eytan Heller (left) and Iddo Geltner (right) at top.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
01/05/2025
RT Investigates reveals details of Christian Brothers who were senior leaders a...
01/05/2025
RT Statement
The Enterprise Resource Planning (ERP) project is one of the projects that was funded from the proceeds of RT 's land sale in 2017, the init...
01/05/2025
Watch our promo: RT Supporting the Arts | What's on
This May, RT is delighted to support Bealtaine Festival, Fastnet Film Festival, and Dublin Dance Fest...
01/05/2025
For Nicolas Simon, advancing the field of robotics is a personal mission that could change his siblings' lives.
Two-thirds of Simon's family members us...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
You've seen the headlines, now it's time to go Behind the Story
RT News has today (Wednesday) launched a brand-new news podcast, Behind the Story, h...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...