PlayBox Technology to Showcase the Future of Media Orches...

PlayBox Technology is heading to IBC2026 with a clear message: the future of broadcast and streaming is not about replacing everything it is about making what you already have work smarter.

As part of the Future Tech Ignite start-up pitch programme, PlayBox Technology CEO Maya Ash will take the stage for a five-minute presentation showcasing the companys latest innovations and its vision for the next generation of media operations.

At the centre of the presentation will be Celebro Play, PlayBox Technologys latest orchestration platform, designed to bring greater intelligence, flexibility and control to increasingly complex broadcast and streaming environments.

The audience is moving and broadcasters need to follow Media consumption is changing rapidly. Audiences are increasingly moving from traditional broadcast towards streaming, connected TV, FAST and OTT, creating new opportunities for broadcasters and media companies to reach viewers wherever they choose to watch.

But this shift also brings new challenges.

One of the biggest is latency. Live streaming can still lag behind traditional terrestrial and satellite broadcast by around 20 30 seconds, particularly during major live events. For audiences watching sport, news and other time-critical content, that delay can have a real impact on the viewing experience.

It also creates a commercial challenge.

As audiences migrate to streaming, broadcasters need to be able to follow them while maintaining the immediacy of live television and creating new opportunities for targeted advertising, audience engagement and monetisation.

This is where smarter media orchestration becomes increasingly important.

From infrastructure to intelligent orchestration Media companies today are managing a growing mix of traditional broadcast infrastructure, IP workflows, cloud services, OTT platforms, FAST channels and streaming technologies.

The result is greater choice but also greater operational complexity.

Celebro Play addresses this challenge by providing an orchestration layer that can work across existing environments, helping media companies coordinate their workflows without being forced into a disruptive rip-and-replace approach.

It enables organisations to modernise progressively, integrate different technologies and manage evolving channel operations from a more unified environment.

Why Celebro Play? The platform is built around a simple principle: modernisation should be flexible, not disruptive.

Whether a broadcaster is operating traditional playout, migrating to IP, expanding into OTT and FAST, or running a hybrid environment, Celebro Play is designed to help connect and orchestrate those workflows.

This means organisations can:

Keep existing infrastructure where it continues to deliver value.

Introduce new technology progressively rather than replacing everything at once.

Orchestrate hybrid broadcast and streaming workflows from a central platform.

Connect different systems and technologies across increasingly complex media environments.

Scale channels and operations as requirements evolve.

Five minutes at Future Tech Ignite The five-minute pitch will give IBC2026 visitors a concise introduction to PlayBox Technology, the industry challenges it is addressing and how its latest innovations including Celebro Play are helping redefine media operations.

Future Tech Ignite Stage Hall 14

12 September 2026 | 13:55 14:00

If youre at IBC2026, come and see the pitch then visit the PlayBox Technology stand to explore Celebro Play in more detail and see the platform in action.

The audience is already moving from broadcast to streaming. The challenge for broadcasters is to move with them without compromising the live experience or losing control of their operations.

See you at IBC2026 in Amsterdam.

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