Sony Digital Rapids Pixel Power calrec Sony

The Future For Media Companies Must Be Flexible, Says NAGRA Report

22/07/2019

The Future For Media Companies Must Be Flexible, Says NAGRA Report By Troy Dreier, Contributor, Streaming & Digital

Monday, July 22, 2019 - 1:18 pm

Print This Story

Story Highlights

Does the future of sports viewing belong to traditional broadcast services or over-the-top streamers? A report created by NAGRA and research and strategy consultancy MTM, The Global Market for Premium Sports OTT Services, says it's not that simple. To keep sports loyalists happy while appealing to new fans, pay TV companies need to be flexible and come up with new forms of viewing that lets fans keep their big screen experience while adding options and depth through other screens.

Simon Trudelle, Senior Director of Product Marketing, NAGRA

For tier one leagues, the present and future is very much with broadcast, but that doesn't mean they can rely on the status quo. Yes, the pay TV operators are unlikely to let their rights go without a fight, but cord-cutting has created a new reality where some viewers can't be reached by pay TV. Streaming services are picking up some tier one rights, although they're more active with tier two and three leagues. OTT services are able to offer fans lower priced options that are also more convenient.

Operators need to see the opportunity in these changing conditions and create packages that combine pay TV and streaming viewing, super-serving fans by letting them get exactly the content they want and more of it than they could before.

Our feeling is that pay TV providers working closely with the sports organizations have to probably build some more flexible packages, says Simon Trudelle, senior director of product marketing at NAGRA and its director of anti-piracy services. It's a matter of pricing and packaging to keep subscribers and adapt to these more specific vertical needs of some consumer segments.

For pay TV operators, the idea of trimming down $100 per month sports packages to offer plans that are both more focused and less expensive might seem like a bad way forward. Wouldn't they simply be trading big profits for smaller profits and hastening their own demise? Trudelle doesn't see it that way. Creating plans at lower price points expands overall reach, he says. So maybe instead of attracting 50% of the viewers in a country, they could reach 80 or 90% and monetize differently with plans that go beyond the traditional subscription model.

To see how that can be done effectively, look to Sky in the U.K. Sky offers its full sports package over satellite and broadband, where sports-lovers get all the channels they could want. But Sky has also added OTT options where fans can select a season pass or game pass-or even consume on a more granular level. The conclusion Trudelle sees is that these new options aren't eating into the core revenues of the pay TV offering but are bringing in new subscribers who are interested in flexible viewing options and flexible pricing. It's one example of a player that has tested the waters and seen the benefits of adding complementary plans.

Sports broadcasters need to have an innovation mindset right now: Using multiple channels, including OTT platforms, is one way to reach out to new demographics that aren't interested in pay TV. It's also a way to offer completely new experiences, creating innovations that will lead to as-yet unimagined innovations. With 5G still on the horizon, there are still technical challenges to work out. Latency is one, as is scalability and providing consistently reliable experiences across devices and platforms. Getting it right requires a lot of expertise, as well as working at a regional level, Trudelle says. He sees cycles of continuous iteration, improvement, and discovery pushing the field forward.

Another concern is fragmentation, and it's something the whole ecosystem needs to be careful of. The leagues see the harm, and it's one reason they want to keep broadcast reach as part of their portfolio of content delivery options. With OTT properties, the multiplication of apps and sources of content can easily lead to consumers feeling frustrated and lost. When that happens, some will turn to pirate services simply to get everything they want in one place. The industry needs to focus on the end-user experience, Trudelle warns, making sure that fan engagement takes place, people are connected to brands, and fans can easily access services.

When all the pieces are put together correctly, operators will be able to reach more fans than ever, and fans will find a deeper level of engagement with their favorite teams than they ever could in the pre-OTT days.

There will be growth in OTT in the years to come. This is the direction that the industry and the consumers are taking, Trudelle says. More consumption on mobile devices for sure, and also a consumption of content that needs to happen over a period of time. So, it's not just sitting down on a Saturday to watch the event, but it's beomg able to stay up to speed with everything happening with the sports you loved throughout time. It's the storytelling around it; it's the overall experience over the season.
LINK: https://www.sportsvideo.org/2019/07/22/the-future-for-media-companies-...
See more stories from svg

Most recent headlines

07/12/2019

FUJINON Techno Stabi TS-X 1440 - high-end binoculars redefined

FUJINON Techno Stabi TS-X 1440 - high-end binoculars redefined A strong partner for highest demands with 14x magnification and the worlds most powerful image st...

07/12/2019

ITV launches brand new promo for Love Island

ITV launches brand new promo for Love Island [Friday 6 December] Tonight, ITV will premiere the brand new advertising promo for Love Island. The promo for th...

07/12/2019

Im A Celebrity...Get Me Out Of Here! Friday 6 December preview (video)

Im A Celebrity...Get Me Out Of Here! Friday 6 December preview (video) Roman Kemp and Andy Whyment undertake tonights Bushtucker Trial - Pump of Peril Im A Ce...

07/12/2019

UCLan cJAM - Attracting the talent of the future.

Posted on 06 Dec 2019 On Friday 22 November, our Creative Director, Simon Couchman, attended the UCLan cJAM: Media event at Lancaster Uni. Hosted by the Facul...

07/12/2019

Sports Broadcasting Hall of Fame 2019: Bob Fishman, A Directing Virtuoso and Creator of Iconic Moments

Sports Broadcasting Hall of Fame 2019: Bob Fishman, A Directing Virtuoso and Cre...

07/12/2019

SVG Esports Production Summit Videos and Presentations Now Available

SVG Esports Production Summit Videos and Presentations Now Available By SVG Staff Friday, December 6, 2019 - 8:00 am Print This Story Story Highlights Vi...

07/12/2019

SVG Summit 2019: New Workshops Spotlight Cloud Services, Graphics & AR, and Live HDR Production

SVG Summit 2019: New Workshops Spotlight Cloud Services, Graphics & AR, and Live...

07/12/2019

College Football Conference Championships Notebook: CBS, FOX, ESPN Line Up Big Shows On Critical Final Weekend

College Football Conference Championships Notebook: CBS, FOX, ESPN Line Up Big S...

07/12/2019

SVG On-Demand: Behind the Scenes of Esports Live-Production Workflows

SVG On-Demand: Behind the Scenes of Esports Live-Production Workflows By SVG Staff Friday, December 6, 2019 - 1:27 pm Print This Story Story Highlights W...

07/12/2019

Esports Production Summit: How Observers' and REMI' Define the Breakout Era of Live Esports Production

Esports Production Summit: How Observers' and REMI' Define the Breakou...

07/12/2019

Change in Magyar Telekom's top management

Change in Magyar Telekom's top management Budapest, December 6, 2019 08:00 Magyar Telekom announces that Chief Financial Officer J nos Szab will leave ...

07/12/2019

Magyar Telekom changes its management structure

Magyar Telekom changes its management structure Budapest, December 6, 2019 08:00 Magyar Telekom's Board of Directors decided to simplify its governance ...

07/12/2019

Hitachi to Provide CNAO with Proton Therapy System

Tokyo, December 6, 2019 --- Hitachi, Ltd. (TSE:6501, Hitachi ) today announced that it has entered into an agreement to provide Centro Nazionale di Adroterapia...

06/12/2019

Broadcast Film & Video: 2019 - The Year of Change!

Broadcast Film & Video: 2019 - The Year of Change! The advent of IP has driven significant change. No longer are people combing the marketplace for bespoke...

06/12/2019

NEP Announces the Appointment of Lise Heidal as SVP, Global Media Solutions to Lead Worldwide Initiative

NEP Announces the Appointment of Lise Heidal as SVP, Global Media Solutions to L...

06/12/2019

Thuraya & Airbus Demonstrate Aero Mobility Capabilities At Dubai Air Show 2019

Abu Dhabi, UAE, November 19th : Thuraya, the mobile satellite services subsidiary of the UAE-based Al Yah Satellite Communications Company (Yahsat), in partners...

06/12/2019

Sony and Verizon Demonstrate How 5G Stands to Transform Live Sports Production

Sony Imaging Products & Solutions Inc., Sony Mobile Communications Inc. and Verizon joined forces with NBC Sports to test how 5G can change the way live sports ...

06/12/2019

Qube Wire delivers Studiocanal's Knives Out and Bombshell to 48 theatres in Australia and New Zealand via electronic delivery network

Qube Wire delivers Studiocanals Knives Out and Bombshell to 48 theatres in Austr...

06/12/2019

Best Wishes of the Season to All Our Customers!

December 2019 We would like to thank all our customers for their valued business in 2019 - this has been one of our busiest years! Our thanks also go to all ...

06/12/2019

Xilinx Issues Statement in Response to Analog Devices Patent Infringement Lawsuit

Xilinx Issues Statement in Response to Analog Devices Patent Infringement Lawsui...

06/12/2019

Disrupting the Beauty Industry with Consumer Neuroscience

Myriad trends exist across the consumer product goods (CPG) landscape, but few are as noteworthy as health and wellness. In the U.S., the economy and immigratio...

06/12/2019

All Things Being Equal highlights role of PSM in promoting gender equality

All Things Being Equal highlights role of PSM in promoting gender equality...

06/12/2019

Taking a holistic approach to fighting streaming piracy

The worldwide content distribution industry - from traditional cable, telco and satellite TV providers to the growing number of direct-to-consumer (DTC) players...

06/12/2019

Track Matching with the Project Page

Okay, this is an unusual one. Please fasten your seat belts, and set your tray tables to the upright and locked positions. Personal bias alert: With pop and ro...

06/12/2019

The future is video: IPV secures and pound;4m investment to accelerate global growth

Media asset management software provider IPV has confirmed details of new growth...

06/12/2019

Alchimie appoints head of UK operations

Follows Alchimies recent acquisition of TVPlayer Jenny Priestley 4 hours ago Follows Alchimie's recent acquisition of TVPlayer target=_blank title=...

06/12/2019

Netflix pledges more transparency on audience metrics

Head of original films Scott Stuber discusses measuring audience numbers Dan Meier 4 hours ago Head of original films Scott Stuber discusses measuring au...

06/12/2019

Broadcast Solutions looks back on successful Broadcast Innovation Day 2019 in Bingen, Germany

Broadcast Solutions looks back on successful Broadcast Innovation Day 2019 in Bi...

06/12/2019

MRC Buys Rights to Kids' Character Eloise'

MRC said it bought film, television, live stage and related ancillary rights to the Eloise children's books written by Kay Thompson and illustrated by Hilar...

06/12/2019

Vazquez, Tweedie Hired to Host New E! Morning Shows

E! said it has hired Lilliana Vazquez and Scott Tweedie to co-host its two new New York-based morning news shows. Lilliana Vazquez and Scott Tweedie The new ...

06/12/2019

Primetime Ratings: Fox Wins With Strong Singer'

Fox won Wednesday ratings with a robust The Masked Singer. The network scored a 1.2 in viewers 18-49, per the Nielsen overnights, and a 6 share. That topped the...

06/12/2019

Syndication Ratings: Progress Impeached by Public Hearings

Wall-to-wall coverage of public impeachment hearings in the House of Representatives across major broadcast affiliates caused massive preemptions and skewed rat...

06/12/2019

Riedel Bolero and MediorNet Provide Comprehensive and Wide-Ranging Comms Solution for World-Renowned Winterthurer Musikfestwochen

Riedel Bolero and MediorNet Provide Comprehensive and Wide-Ranging Comms Solutio...

06/12/2019

EVS' Overcam Wins IABM's Peter Wayne Golden BAM Award

EVS Overcam Wins IABMs Peter Wayne Golden BAM Award posted: 05/12/2019 Judges say new AI-driven solution is promising for budget conscious live sports pro...

06/12/2019

That Station, Yep Roc Team Up for Steep Canyon Rangers at Schoolkids Records

Music lovers fill Schoolkids Records in Raleigh on Wednesday, December 4, 2019. Steep Canyon Rangers stopped by for a short concert to launch their new live alb...

06/12/2019

TurboSquidTurboSquid Adds Arnold & USDZ Support To 3D Converter

NEW ORLEANS - TurboSquid (TurboSquid.com) has increased the capabilities of the StemCell automated 3D converter by adding compatibility with 12 file formats and...

06/12/2019

Tommy Finke Talks Theater, EDM and Studio One!

Tommy Finke, also known as T.D. Finck von Finckenstein, is a singer-songwriter as well as a composer of electronic computer music, theatre music, and modern dan...

06/12/2019

Fox Corporation Announces Correction by FTSE Russell and Removal from Gambling Business Activity Exclusion List

New York, NY and Los Angeles, CA - December 5, 2019 Fox Corporation (Nasdaq: F...

06/12/2019

AICP Introduces Updated and Revised Bid Form

AICP Introduces Updated and Revised Bid Form New York, NY December 5, 2019 Matt Miller, President and CEO of AICP, and Danny Rosenbloom, VP, Digital and Po...

06/12/2019

METLIFE TO ACQUIRE U.S. PET HEALTH INSURANCE ADMINISTRATOR, PETFIRST

METLIFE TO ACQUIRE U.S. PET HEALTH INSURANCE ADMINISTRATOR, PETFIRST Enters Fast-Growing Pet Insurance Market To Leverage MetLife's Leading Position in Grou...

05/12/2019

ENTERTAINMENT ONE WELCOMES COUNTRY ARTIST KALIE SHORR TO ITS PUBLISHING ROSTER

BACKENTERTAINMENT ONE WELCOMES COUNTRY ARTIST KALIE SHORR TO ITS PUBLISHING ROSTERDecember 5, 2019 - Entertainment One ( eOne ) is happy to announce an exclusiv...

05/12/2019

Ericsson comments on press coverage about the resolution of ongoing U.S. FCPA investigations

As previously disclosed, Ericsson (NASDAQ: ERIC) is in discussions with the U.S....

05/12/2019

EBU and UEFA sign multi-territory agreement for UEFA's Youth, Women's and Futsal National Team competitions

EBU and UEFA sign multi-territory agreement for UEFA's Youth, Women's an...

05/12/2019

tve's 2019 biomovies competition winners to take the stage at the Madrid climate meeting

Three talented young filmmakers from Portugal, Brazil and the United States will...

05/12/2019

Riedel Bolero and MediorNet Provide Comprehensive Comms Solution for Winterthurer Musikfestwochen

WUPPERTAL December 5, 2019 Riedel Bolero and MediorNet Provide Comprehensive C...

05/12/2019

Avid Customer Association Opens Registration for 7th Annual Avid Connect Conference

Avid Connect 2020 offers peer-led workshops, training, networking and expert adv...

05/12/2019

2019-12-05

Today's update to Clips, Apple's free video creation app for iPhone and iPad, allows users to tap into the fun and creativity of Memoji and Animoji char...

05/12/2019

FOLLOWERS, JAPANESE ORIGINAL SERIES LAUNCHES GLOBALLY ON NETFLIX ON FEBRUARY 27, 2020

Download the images here **Please download photo and do not post the link** To...