Sony Pixel Power calrec Sony

LinkedIn is the place to B2B' at Cannes Lions 2024

17/06/2024

LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News

LinkedIn Corporate Communications

Share

LinkedIn

Facebook

Twitter

At the Cannes Lions International Festival of Creativity 2024 from June 17 - 21, LinkedIn, the world's largest professional network and leading B2B advertising platform, will transform the iconic Carlton Cannes hotel rooftop into the place to B2B,' with B2B-focused panels, studio sessions, and networking events.

LinkedIn will showcase that it has the tools and insights to help B2B marketers reach and engage the buyer group, and build collective confidence among decision-makers, which can be done best on LinkedIn with its professional community of one billion members and 68 million companies.

LinkedIn in partnership with Bain & Company, will take to the mainstage at Cannes to unveil new insights on what's driving $18 trillion of B2B purchases globally. The new research on Buyer Group Marketing' explores the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.

B2B buying cycles are long, emotion-driven, and typically involve 6 to 10 stakeholders. In the study of 500+ senior B2B buyers, 81 percent said that the product they eventually bought was known by everyone in the buying group on day one, while only 4 percent said a purchase was made when the product was known by only a few decision-makers in the buyer group.

LinkedIn's programming highlights at Cannes include:

LinkedIn & Bain present, Unlocking B2B Opportunities: Why FOMU is Greater than FOMO (June 17 @ 12.30pm CEST, Rotonde stage)

LinkedIn's VP of Marketing, Minjae Ormes, and Bain & Company's Senior Partner, Jamie Cleghorn, will take to the Rotonde stage to share new insights on what's driving $18 trillion of B2B purchases globally and unveil the emotional drivers of B2B buying. They'll present new research from LinkedIn's The B2B Institute, and Bain & Company on Buyer Group Marketing' that spotlights the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.

LinkedIn's 2024 B2B Marketing Benchmark launch (June 17 @ at 4.45pm CEST, live stream panel discussion - Creativity Is Not Enough: Whats Critical for Modern B2B Marketing Success?)

Today, LinkedIn launched the second annual edition of the 2024 B2B Marketing Benchmark' - a study of 2,000+ B2B marketing leaders from across the globe highlighting the state of B2B. Tusar Barik, Senior Director of Marketing at LinkedIn, Vida M. Cornelious, SVP, Creative & Strategy at New York Times Advertising, and Nicholas Mercurio, Chief Growth Officer at Ipsos, will explore the trends defining B2B during a live stream panel discussion. The report finds that B2B marketing leaders globally are optimistic about the year ahead; nearly 9 in 10 are bullish on their team's ability to drive revenue, and the majority (88%) agree that relationship building is key to success - underscoring the importance of building collective confidence among buyer groups.

World premiere of Everybody's Business' - a new B2B documentary (June 17 @ 5.30pm CEST, Carlton Cannes rooftop)

LinkedIn will host the worldwide premiere of Everybody's Business,' a new documentary exploring the rise of B2B marketing and celebrating the industry. Created in partnership with two-time Oscar-winning director, Ben Proudfoot and Breakwater Studios Ltd, the documentary follows leading B2B voices, including Tom Stein, Chairman and Chief Brand Officer at Stein IAS, Andisa Ntsubane, Jury President of the Creative B2B Lions at the Cannes Lions International Festival of Creativity, and Ana Buchaim, Chief of People, Branding, Communication, Sustainability at B3, and others, to explore the transformation of the industry, including the creative opportunity ahead. The documentary is available to watch on YouTube.

Methodology

The Buyer Group Marketing' research conducted by LinkedIn's The B2B Institute, in partnership with Bain & Company and Newton X, surveyed 500+ senior B2B buyers at leading B2B and B2C companies across the US, UK, and Western Europe including France, Germany, and Spain in March and April 2024. The B2B buyers surveyed were high-value tech buyers of cloud-based CRM solutions, AI technologies, and Enterprise Research Planning Systems.
LINK: https://news.linkedin.com/2024/June/LinkedIn-is-the-place-to-B2B-at-Ca...
See more stories from linkedin

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

13/09/2025

Cox Media Group's Misti Turnbull Inducted into the NATAS Silver Circle

ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...

13/09/2025

Shotoku Debuts Swoop Cranes for Studio Robotics at IBC2025

AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...

13/09/2025

Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom...

At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...

13/09/2025

Shotoku Takes Studio Robotics to New Heights with IBC Deb...

Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...

13/09/2025

The Bitmovin Video Developer Report 2025-26 Reveals Cost...

Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...

13/09/2025

Bitmovin and StreamShark Partner to Deliver High Quality...

Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...

13/09/2025

Ikegami Announces VFE-P711AD 7-inch OLED Multiformat On-C...

Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...

13/09/2025

KitBash3D and Greyscalegorilla Announce Merger

Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users Today, KitBash3D, a pioneer in 3D a...

13/09/2025

Mavis Puts Itself at the Heart of Mobile Production

With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...

13/09/2025

Creamsource Expands Vortex Family with Vortex24 Soft

Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...

13/09/2025

DAZN streams 2025 FIFA Club World Cup to billions of fans...

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...

13/09/2025

Riedel Communications Acquires hi human interface

Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...

13/09/2025

RTW chooses Calrec as technology partner for its AI ready...

Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...

13/09/2025

Calrec unveils 48 fader Argo M at IBC2025 and demonstrate...

Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...

13/09/2025

SKY Perfect Modernizes Playout-to-Delivery with Harmonic

Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...

13/09/2025

September 11, 2025

Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...

12/09/2025

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow Focus Coverage

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...

12/09/2025

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped Format

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor Friday, Sep...

12/09/2025

Rabbit Trap Pulsates With Folklore Dread

(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...

12/09/2025

Spotify's The Drop Weekly' Brings You the Week in New Releases, Straight From Our Editors

For fans, we know how important it is to stay plugged into music culture and dis...

12/09/2025

Agama and Consult Red announce RDK Accelerator integration

Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...

12/09/2025

IBC2025 Opens for Business

IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...

12/09/2025

The Best Fictional Bands (and the Artists Who Make Them Great)

The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...

12/09/2025

Tom Baldassare Joins Advanced Systems Group

Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...

12/09/2025

Maxon Unveils a Brand New Look for its Growing Family of...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...

12/09/2025

PlayBox Neo US Partners with AI-Media to Deliver Scalable...

PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...

12/09/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

12/09/2025

Keepit and Ingram Micro launch strategic sales agreement...

New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data. Keepit, the world s only independent, cloud-nativ...

12/09/2025

Mediaset selects Fincons Group AllRights to evolve rights...

Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...

12/09/2025

EVS Acquires XD motion

Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....

12/09/2025

Televisa Executive Joins NABA Board

TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...

12/09/2025

Ed Miller, Former SBE President, Has Died

Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....

12/09/2025

IBC2025: Dynamic HDR Gains Traction

AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...

12/09/2025

Granville opens up one last time for U&GOLD in Open All Hours: Inside Out

Feature-length retrospective from Studio Crook to air in 2026 Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...

12/09/2025

Bob Geldof to receive Lifetime Achievement Award at the Sky Arts Awards 2025

Friday 12 September 2025 The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday Sky today ...

12/09/2025

Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom Beltpack

Wuppertal September 12, 2025 Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...

12/09/2025

Riedel Communications Acquires hi human interface

Wuppertal September 12, 2025 Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...

12/09/2025

New International Crime Series Road (WT)' Explores Twisted Murders Across Borders

Back to All News New International Crime Series Road (WT)' Explores Twiste...

12/09/2025

First Look: Thai Crime Drama Everybody Loves Me When I'm Dead' Premieres October 14

Back to All News First Look: Thai Crime Drama Everybody Loves Me When I'm ...

12/09/2025

Netflix Marks 10 Years in Japan, Announces Three New Series That Will Keep You Hitting The Next Episode

Back to All News Netflix Marks 10 Years in Japan, Announces Three New Series Th...

12/09/2025

What Is CORE+ Technologyand How Does It Elevate Church Sound?

CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need. Read the full artic...

12/09/2025

Margot Robbie, Colin Farrell, Mary Robinson and Conor Murray amongst guests on Late Late Show season opener

The Late Late Show is back with a bang after the summer break, and Patrick Kielt...

12/09/2025

Another jam-packed weekend of live, free-to-air Sport across RT

The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...

12/09/2025

Katie Hannon explores the shelves of Ireland's National Archives in new series

The Records Show starts Sunday at 6.30pm on RT One and RT Player. Katie Hanno...

11/09/2025

Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front of Them

Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...

11/09/2025

Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL Debuts

Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director Thursday, September 11, 2025 - 7:00 am Pr...

11/09/2025

NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights on Holiday Matchups, Second-Ever Playoff Game

NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...