LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook
Twitter
At the Cannes Lions International Festival of Creativity 2024 from June 17 - 21, LinkedIn, the world's largest professional network and leading B2B advertising platform, will transform the iconic Carlton Cannes hotel rooftop into the place to B2B,' with B2B-focused panels, studio sessions, and networking events.
LinkedIn will showcase that it has the tools and insights to help B2B marketers reach and engage the buyer group, and build collective confidence among decision-makers, which can be done best on LinkedIn with its professional community of one billion members and 68 million companies.
LinkedIn in partnership with Bain & Company, will take to the mainstage at Cannes to unveil new insights on what's driving $18 trillion of B2B purchases globally. The new research on Buyer Group Marketing' explores the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.
B2B buying cycles are long, emotion-driven, and typically involve 6 to 10 stakeholders. In the study of 500+ senior B2B buyers, 81 percent said that the product they eventually bought was known by everyone in the buying group on day one, while only 4 percent said a purchase was made when the product was known by only a few decision-makers in the buyer group.
LinkedIn's programming highlights at Cannes include:
LinkedIn & Bain present, Unlocking B2B Opportunities: Why FOMU is Greater than FOMO (June 17 @ 12.30pm CEST, Rotonde stage)
LinkedIn's VP of Marketing, Minjae Ormes, and Bain & Company's Senior Partner, Jamie Cleghorn, will take to the Rotonde stage to share new insights on what's driving $18 trillion of B2B purchases globally and unveil the emotional drivers of B2B buying. They'll present new research from LinkedIn's The B2B Institute, and Bain & Company on Buyer Group Marketing' that spotlights the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.
LinkedIn's 2024 B2B Marketing Benchmark launch (June 17 @ at 4.45pm CEST, live stream panel discussion - Creativity Is Not Enough: Whats Critical for Modern B2B Marketing Success?)
Today, LinkedIn launched the second annual edition of the 2024 B2B Marketing Benchmark' - a study of 2,000+ B2B marketing leaders from across the globe highlighting the state of B2B. Tusar Barik, Senior Director of Marketing at LinkedIn, Vida M. Cornelious, SVP, Creative & Strategy at New York Times Advertising, and Nicholas Mercurio, Chief Growth Officer at Ipsos, will explore the trends defining B2B during a live stream panel discussion. The report finds that B2B marketing leaders globally are optimistic about the year ahead; nearly 9 in 10 are bullish on their team's ability to drive revenue, and the majority (88%) agree that relationship building is key to success - underscoring the importance of building collective confidence among buyer groups.
World premiere of Everybody's Business' - a new B2B documentary (June 17 @ 5.30pm CEST, Carlton Cannes rooftop)
LinkedIn will host the worldwide premiere of Everybody's Business,' a new documentary exploring the rise of B2B marketing and celebrating the industry. Created in partnership with two-time Oscar-winning director, Ben Proudfoot and Breakwater Studios Ltd, the documentary follows leading B2B voices, including Tom Stein, Chairman and Chief Brand Officer at Stein IAS, Andisa Ntsubane, Jury President of the Creative B2B Lions at the Cannes Lions International Festival of Creativity, and Ana Buchaim, Chief of People, Branding, Communication, Sustainability at B3, and others, to explore the transformation of the industry, including the creative opportunity ahead. The documentary is available to watch on YouTube.
Methodology
The Buyer Group Marketing' research conducted by LinkedIn's The B2B Institute, in partnership with Bain & Company and Newton X, surveyed 500+ senior B2B buyers at leading B2B and B2C companies across the US, UK, and Western Europe including France, Germany, and Spain in March and April 2024. The B2B buyers surveyed were high-value tech buyers of cloud-based CRM solutions, AI technologies, and Enterprise Research Planning Systems.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News 
