LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook
Twitter
At the Cannes Lions International Festival of Creativity 2024 from June 17 - 21, LinkedIn, the world's largest professional network and leading B2B advertising platform, will transform the iconic Carlton Cannes hotel rooftop into the place to B2B,' with B2B-focused panels, studio sessions, and networking events.
LinkedIn will showcase that it has the tools and insights to help B2B marketers reach and engage the buyer group, and build collective confidence among decision-makers, which can be done best on LinkedIn with its professional community of one billion members and 68 million companies.
LinkedIn in partnership with Bain & Company, will take to the mainstage at Cannes to unveil new insights on what's driving $18 trillion of B2B purchases globally. The new research on Buyer Group Marketing' explores the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.
B2B buying cycles are long, emotion-driven, and typically involve 6 to 10 stakeholders. In the study of 500+ senior B2B buyers, 81 percent said that the product they eventually bought was known by everyone in the buying group on day one, while only 4 percent said a purchase was made when the product was known by only a few decision-makers in the buyer group.
LinkedIn's programming highlights at Cannes include:
LinkedIn & Bain present, Unlocking B2B Opportunities: Why FOMU is Greater than FOMO (June 17 @ 12.30pm CEST, Rotonde stage)
LinkedIn's VP of Marketing, Minjae Ormes, and Bain & Company's Senior Partner, Jamie Cleghorn, will take to the Rotonde stage to share new insights on what's driving $18 trillion of B2B purchases globally and unveil the emotional drivers of B2B buying. They'll present new research from LinkedIn's The B2B Institute, and Bain & Company on Buyer Group Marketing' that spotlights the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.
LinkedIn's 2024 B2B Marketing Benchmark launch (June 17 @ at 4.45pm CEST, live stream panel discussion - Creativity Is Not Enough: Whats Critical for Modern B2B Marketing Success?)
Today, LinkedIn launched the second annual edition of the 2024 B2B Marketing Benchmark' - a study of 2,000+ B2B marketing leaders from across the globe highlighting the state of B2B. Tusar Barik, Senior Director of Marketing at LinkedIn, Vida M. Cornelious, SVP, Creative & Strategy at New York Times Advertising, and Nicholas Mercurio, Chief Growth Officer at Ipsos, will explore the trends defining B2B during a live stream panel discussion. The report finds that B2B marketing leaders globally are optimistic about the year ahead; nearly 9 in 10 are bullish on their team's ability to drive revenue, and the majority (88%) agree that relationship building is key to success - underscoring the importance of building collective confidence among buyer groups.
World premiere of Everybody's Business' - a new B2B documentary (June 17 @ 5.30pm CEST, Carlton Cannes rooftop)
LinkedIn will host the worldwide premiere of Everybody's Business,' a new documentary exploring the rise of B2B marketing and celebrating the industry. Created in partnership with two-time Oscar-winning director, Ben Proudfoot and Breakwater Studios Ltd, the documentary follows leading B2B voices, including Tom Stein, Chairman and Chief Brand Officer at Stein IAS, Andisa Ntsubane, Jury President of the Creative B2B Lions at the Cannes Lions International Festival of Creativity, and Ana Buchaim, Chief of People, Branding, Communication, Sustainability at B3, and others, to explore the transformation of the industry, including the creative opportunity ahead. The documentary is available to watch on YouTube.
Methodology
The Buyer Group Marketing' research conducted by LinkedIn's The B2B Institute, in partnership with Bain & Company and Newton X, surveyed 500+ senior B2B buyers at leading B2B and B2C companies across the US, UK, and Western Europe including France, Germany, and Spain in March and April 2024. The B2B buyers surveyed were high-value tech buyers of cloud-based CRM solutions, AI technologies, and Enterprise Research Planning Systems.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
Latest Innovations Extend Fiber to Any Location and Elevate Subscriber Quality o...
LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News 
