Sony Pixel Power calrec Sony

LinkedIn is the place to B2B' at Cannes Lions 2024

17/06/2024

LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News

LinkedIn Corporate Communications

Share

LinkedIn

Facebook

Twitter

At the Cannes Lions International Festival of Creativity 2024 from June 17 - 21, LinkedIn, the world's largest professional network and leading B2B advertising platform, will transform the iconic Carlton Cannes hotel rooftop into the place to B2B,' with B2B-focused panels, studio sessions, and networking events.

LinkedIn will showcase that it has the tools and insights to help B2B marketers reach and engage the buyer group, and build collective confidence among decision-makers, which can be done best on LinkedIn with its professional community of one billion members and 68 million companies.

LinkedIn in partnership with Bain & Company, will take to the mainstage at Cannes to unveil new insights on what's driving $18 trillion of B2B purchases globally. The new research on Buyer Group Marketing' explores the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.

B2B buying cycles are long, emotion-driven, and typically involve 6 to 10 stakeholders. In the study of 500+ senior B2B buyers, 81 percent said that the product they eventually bought was known by everyone in the buying group on day one, while only 4 percent said a purchase was made when the product was known by only a few decision-makers in the buyer group.

LinkedIn's programming highlights at Cannes include:

LinkedIn & Bain present, Unlocking B2B Opportunities: Why FOMU is Greater than FOMO (June 17 @ 12.30pm CEST, Rotonde stage)

LinkedIn's VP of Marketing, Minjae Ormes, and Bain & Company's Senior Partner, Jamie Cleghorn, will take to the Rotonde stage to share new insights on what's driving $18 trillion of B2B purchases globally and unveil the emotional drivers of B2B buying. They'll present new research from LinkedIn's The B2B Institute, and Bain & Company on Buyer Group Marketing' that spotlights the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.

LinkedIn's 2024 B2B Marketing Benchmark launch (June 17 @ at 4.45pm CEST, live stream panel discussion - Creativity Is Not Enough: Whats Critical for Modern B2B Marketing Success?)

Today, LinkedIn launched the second annual edition of the 2024 B2B Marketing Benchmark' - a study of 2,000+ B2B marketing leaders from across the globe highlighting the state of B2B. Tusar Barik, Senior Director of Marketing at LinkedIn, Vida M. Cornelious, SVP, Creative & Strategy at New York Times Advertising, and Nicholas Mercurio, Chief Growth Officer at Ipsos, will explore the trends defining B2B during a live stream panel discussion. The report finds that B2B marketing leaders globally are optimistic about the year ahead; nearly 9 in 10 are bullish on their team's ability to drive revenue, and the majority (88%) agree that relationship building is key to success - underscoring the importance of building collective confidence among buyer groups.

World premiere of Everybody's Business' - a new B2B documentary (June 17 @ 5.30pm CEST, Carlton Cannes rooftop)

LinkedIn will host the worldwide premiere of Everybody's Business,' a new documentary exploring the rise of B2B marketing and celebrating the industry. Created in partnership with two-time Oscar-winning director, Ben Proudfoot and Breakwater Studios Ltd, the documentary follows leading B2B voices, including Tom Stein, Chairman and Chief Brand Officer at Stein IAS, Andisa Ntsubane, Jury President of the Creative B2B Lions at the Cannes Lions International Festival of Creativity, and Ana Buchaim, Chief of People, Branding, Communication, Sustainability at B3, and others, to explore the transformation of the industry, including the creative opportunity ahead. The documentary is available to watch on YouTube.

Methodology

The Buyer Group Marketing' research conducted by LinkedIn's The B2B Institute, in partnership with Bain & Company and Newton X, surveyed 500+ senior B2B buyers at leading B2B and B2C companies across the US, UK, and Western Europe including France, Germany, and Spain in March and April 2024. The B2B buyers surveyed were high-value tech buyers of cloud-based CRM solutions, AI technologies, and Enterprise Research Planning Systems.
LINK: https://news.linkedin.com/2024/June/LinkedIn-is-the-place-to-B2B-at-Ca...
See more stories from linkedin

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

23/07/2026

Scaling Smart with Vivid Broadcast

Download Now! To receive a short case study showcasing Vivid Broadcast's audio setup, please enter the following details: -- First Name* First Name ...

23/07/2026

Sony Unveils FX5 Full-Frame Camera

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Sachtler To Show Akti8T Fluid Head, Flowtech75 Tripod At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

NextGen TV Launches in Cleveland

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Yospace Stitched 11.57 Billion Ads into Live Streams During World Cup

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

At IBC2026 Witbe Will Showcase Tests That Build Themselve...

Witbe brings its AI-native testing and monitoring infrastructure to Amsterdam: demonstrations on real devices, a peer-reviewed technical paper in the conference...

23/07/2026

Quickplay Caretta Research Evergent and Yospace Announce...

Quickplay, Caretta Research, Evergent, and Yospace have announced that the renowned IBC Pride Happy Hour will once again bring the vibe and fun back to IBC on F...

23/07/2026

IBC2026 Interra Systems Brings Trusted Media Intelligence...

At IBC2026, Interra Systems will present this year's focus: operational AI at scale for QC, monitoring, and captioning workflows. The industry has moved pas...

23/07/2026

Illusionfx is finally coming!

Illusionfx is finally coming! Alex Perea July 23, 2026 0 Comments The new website is now live to mark the occasion. Since the last update, feedback h...

23/07/2026

Evergent showcases AI agents for streaming retention at I...

Evergent (5.A86) will showcase its Agentic Revenue Orchestration Platform for streaming services, sports leagues, pay-TV operators at IBC2026 (RAI Amsterdam, 11...

23/07/2026

Brian Jones Named NCTCs New CFO

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

Scripps Unites TV Operations Under Dean Littleton's Leadership

Share Copy link Facebook X Linkedin Bluesky Email...

23/07/2026

2D House is First North American Rental Facility to Offer...

David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...

23/07/2026

Screen Australia announces new national documentary accelerator program

Screen Australia announces new national documentary accelerator program 23 July 2026 Screen Australia has today announced the Above the Line Documentary Accel...

23/07/2026

Centra returning as the official food partner of The Traitors Ireland

RT Commercial has today announced Centra as the official food partner once again of The Traitors Ireland, coming to RT One and RT Player later this year. Ce...

23/07/2026

Honda sponsors Today with David McCullagh on RT Radio 1

RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am. Broadcasting directly after Morning Ireland in ...

23/07/2026

RT NEWS ANNOUNCES NEW JOURNALIST REPORTING FROM ACROSS CORK AND KERRY

RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region Working al...

23/07/2026

GeForce NOW Sets Sail With Path of Exile: Curse of the Allflame' Joining the Cloud

Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...

22/07/2026

ESPN's AutoMic Technology Pays Off at Wimbledon; Baker Credits Team, AELTC for Successful Fortnight

Among other tweaks to coverage, the broadcaster added announce positions in the ...

22/07/2026

Australian Sports Technologies Network Reports Industry Growth of 16% in 2026

The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...

22/07/2026

Production Wins, Man!': Men in Blazers' Founder Roger Bennett on Winning the FIFA World Cup as a Digital Media Brand

From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...

22/07/2026

TMRW Sports Appoints Brendan Donohue as President, Flag Football

TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...

22/07/2026

Stephen Arnold Music Creates Audio for FIFA World Cup Projection Mapping Display at Rockefeller Center

Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...

22/07/2026

Harmonic Donates $25,000 to Venezuela Earthquake Relief Through Global Empowerment Mission

Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...

22/07/2026

Telemundo Acquires Exclusive U.S. Spanish-Language Rights to UEFA Mens Club Competitions Beginning 2027/28

Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...

22/07/2026

The Rest Is Football Returns to Netflix for 2026/27 Premier League Season Through 2028 European Championship

The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...

22/07/2026

Sports Studio and TheSoul Group Announce YouTube and Social Distribution Partnership

Sports Studio has announced a partnership with TheSoul Group to distribute Free ...

22/07/2026

Daktronics Concludes 2026 High School Video Summit

Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...

22/07/2026

FOR-A America to Exhibit at MMCA 2026 with First U.S. HVS-Q12 Sale Announced

FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...

22/07/2026

New York Yankees Select Lumen Technologies for Stadium and Data Center Connectivity

The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...

22/07/2026

IBC 2026: Calrec To Exhibit IP Audio Ecosystem, Announce New Products

Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...

22/07/2026

Solid State Logic Appoints Algam EKO as Italian Distributor

Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...

22/07/2026

FloSports Launches Free Streaming Channel on Prime Video

FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...

22/07/2026

Savannah Bananas Deploys Calrec Audio Infrastructure for Banana Ball TV REMI Broadcasts

Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...

22/07/2026

SiriusXM and Audacy Announce Agreement To Add 42 Local Stations to SiriusXM

SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...

22/07/2026

Overtime, FOX One Partner on Social-First FIFA World Cup Series Race to Glory for the Creator Generation

The collaboration produced more than 500 short-form videos across four cities th...

22/07/2026

Green Bay Packers Escalate In-House Video Production With New Content Studio

At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room NFL franchises are accelerating their prod...

22/07/2026

ERA II Vocal Codex from Eduardo Tarilonte

Library now available in Engine Player Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...

22/07/2026

Cloudvocals improved FlashTrack FT-15 DSP Microphone

All-in-one mic & DSP interface overhauled Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...

22/07/2026

Electro-Harmonix launch the Deluxe Big Muff Pi 2

The final boss of the lost dual-op-amp circuit Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...

22/07/2026

Clear-Com Delivers Integrated Communications for Fryderyk Awards Gala in Krakw

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

22/07/2026

IAB Tech Lab Updates Podcast Technical Measurement Guidelines

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

FCC Adopts Plan for C-Band Auction in July 2027

Share Copy link Facebook X Linkedin Bluesky Email...

22/07/2026

LTN surpasses 3000 satellite-to-IP migrations as FCC vote...

Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution LTN announces it has completed successful satellite-to-...

22/07/2026

Chaos Releases V-Ray 7 Update 4 Connecting Real-Time Work...

Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...