LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook
Twitter
At the Cannes Lions International Festival of Creativity 2024 from June 17 - 21, LinkedIn, the world's largest professional network and leading B2B advertising platform, will transform the iconic Carlton Cannes hotel rooftop into the place to B2B,' with B2B-focused panels, studio sessions, and networking events.
LinkedIn will showcase that it has the tools and insights to help B2B marketers reach and engage the buyer group, and build collective confidence among decision-makers, which can be done best on LinkedIn with its professional community of one billion members and 68 million companies.
LinkedIn in partnership with Bain & Company, will take to the mainstage at Cannes to unveil new insights on what's driving $18 trillion of B2B purchases globally. The new research on Buyer Group Marketing' explores the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.
B2B buying cycles are long, emotion-driven, and typically involve 6 to 10 stakeholders. In the study of 500+ senior B2B buyers, 81 percent said that the product they eventually bought was known by everyone in the buying group on day one, while only 4 percent said a purchase was made when the product was known by only a few decision-makers in the buyer group.
LinkedIn's programming highlights at Cannes include:
LinkedIn & Bain present, Unlocking B2B Opportunities: Why FOMU is Greater than FOMO (June 17 @ 12.30pm CEST, Rotonde stage)
LinkedIn's VP of Marketing, Minjae Ormes, and Bain & Company's Senior Partner, Jamie Cleghorn, will take to the Rotonde stage to share new insights on what's driving $18 trillion of B2B purchases globally and unveil the emotional drivers of B2B buying. They'll present new research from LinkedIn's The B2B Institute, and Bain & Company on Buyer Group Marketing' that spotlights the emotional drivers shaping B2B purchasing decisions and demonstrates that brand familiarity among the whole buyer group is the most important factor.
LinkedIn's 2024 B2B Marketing Benchmark launch (June 17 @ at 4.45pm CEST, live stream panel discussion - Creativity Is Not Enough: Whats Critical for Modern B2B Marketing Success?)
Today, LinkedIn launched the second annual edition of the 2024 B2B Marketing Benchmark' - a study of 2,000+ B2B marketing leaders from across the globe highlighting the state of B2B. Tusar Barik, Senior Director of Marketing at LinkedIn, Vida M. Cornelious, SVP, Creative & Strategy at New York Times Advertising, and Nicholas Mercurio, Chief Growth Officer at Ipsos, will explore the trends defining B2B during a live stream panel discussion. The report finds that B2B marketing leaders globally are optimistic about the year ahead; nearly 9 in 10 are bullish on their team's ability to drive revenue, and the majority (88%) agree that relationship building is key to success - underscoring the importance of building collective confidence among buyer groups.
World premiere of Everybody's Business' - a new B2B documentary (June 17 @ 5.30pm CEST, Carlton Cannes rooftop)
LinkedIn will host the worldwide premiere of Everybody's Business,' a new documentary exploring the rise of B2B marketing and celebrating the industry. Created in partnership with two-time Oscar-winning director, Ben Proudfoot and Breakwater Studios Ltd, the documentary follows leading B2B voices, including Tom Stein, Chairman and Chief Brand Officer at Stein IAS, Andisa Ntsubane, Jury President of the Creative B2B Lions at the Cannes Lions International Festival of Creativity, and Ana Buchaim, Chief of People, Branding, Communication, Sustainability at B3, and others, to explore the transformation of the industry, including the creative opportunity ahead. The documentary is available to watch on YouTube.
Methodology
The Buyer Group Marketing' research conducted by LinkedIn's The B2B Institute, in partnership with Bain & Company and Newton X, surveyed 500+ senior B2B buyers at leading B2B and B2C companies across the US, UK, and Western Europe including France, Germany, and Spain in March and April 2024. The B2B buyers surveyed were high-value tech buyers of cloud-based CRM solutions, AI technologies, and Enterprise Research Planning Systems.
North America Stories
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
LinkedIn is the place to B2B' at Cannes Lions 2024 Published on Jun 17, 2024 Categories: Business Solutions, Company News 
