FIFA and YouTube Team Up in FIFA World Cup 2026 Preferred Platform Agreement

FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.

Under the agreement, FIFA's Media Partners will be able to publish extended highlights, behind-the-scenes footage, Shorts and video-on-demand content on their YouTube channels. For the first time in the tournament's history, Media Partners will have the option of live streaming the first 10 minutes of every match on YouTube. Media Partners will also be able to stream a select number of matches in full on their YouTube channels and will have additional opportunities to monetize their YouTube content.

FIFA will also unlock content from its Digital Archive on its official YouTube channel, including full-length past matches.

FIFA and YouTube will also provide a group of YouTube creators with access to the FIFA World Cup, covering human interest stories, tactical breakdowns and behind-the-scenes content. Creators will have access to FIFA's Digital Archive ahead of the tournament.

FIFA is delighted to welcome YouTube as a Preferred Platform for the FIFA World Cup 2026. By spotlighting FIFA's premium content and unlocking new opportunities for Media Partners and creators, this agreement will engage global fans in ways never seen before, said FIFA Secretary General Mattias Grafstr m. As the world's attention turns to the action in Canada, Mexico and the United States, this collaboration with YouTube reinforces our ambition to maximise the tournament's impact across the ever-evolving media landscape, offering fans everywhere easy access to an immersive view of the biggest single-sport event in history.

YouTube is focused on delivering a global, fan-centric, interactive approach to sports entertainment, and we are proud to be a preferred platform for the FIFA World Cup 2026. By providing official media partners and creators with premium content and unparalleled access, we're delivering a comprehensive experience for fans and partners alike, said Justin Connolly, VP and Global Head of Media & Sports at YouTube. Whether you're a hardcore or a casual fan, this partnership will help usher in the next generation of fans while showcasing that no other platform unites the world around major moments like YouTube.

LINK:	https://www.sportsvideo.org/2026/03/19/fifa-and-youtube-team-up-in-fif...
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