Major League Soccer Grows Its Facebook Strategy With Weekly Watch Party Programming

Major League Soccer Grows Its Facebook Strategy With Weekly Watch Party Programming Facebooks long-form video content portal, Facebook Watch, will serve as primary destination for MLS content By Brandon Costa, Director of Digital

Sunday, March 8, 2020 - 9:36 am

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As Major League Soccer hits the ground running in its 25th season, the league is expanding its social media distribution strategy with one of its closest partners: Facebook.

In addition to posting in-depth video recaps of every single this season to Facebook's long-form video consumption product, Facebook Watch, MLS will also host a weekly Watch Party, a live recap show exclusive for Facebook that will enable fans to directly interact with fellow fans from around the league while also watching game recaps and other content in real-time.

Facebook's innovative Watch Party experience is the perfect place for Major League Soccer fans around the world to exchange views and share their passion for our clubs and players, Chris Schlosser, MLS Senior Vice President, Media said in an official release. We're proud to collaborate with Facebook to deliver exciting game recaps and engage globally with MLS fans.

MLS has also developed official Facebook Groups for a select number of its clubs, experimenting with the feature that the social media giant has been a notable amount of design and marketing effort behind. MLS is also expected to leverage this relationship to dip into the archives and share historical content, like top moments in league history, on Facebook Watch.

Major League Soccer is one of the fastest growing leagues in the U.S., and we're excited to help it continue to reach new fans through this partnership, Rob Shaw, Facebook Director of League and Media Sports Partnerships said in the official announcement. This content will bring people together to celebrate wins, commiserate over losses and share the top plays with their friends, making it a fantastic fit for Facebook Watch.

While the MLS Facebook Page will be the home of this content, Facebook estimates that the MLS Facebook community exceeds 30 million people when accounting for all league, tea, and player accounts open across the platform.

LINK:	https://www.sportsvideo.org/2020/03/08/major-league-soccer-grows-its-f...
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