Fire Radio UK expands viewer engagement with VidiGo Visual Radio

Fire Radio UK expands viewer engagement with VidiGo Visual Radio Owner Triple Broadcast Co. chooses modern radio content without boundaries

Amsterdam, 9th of April 2013 Fire Radio signed with VidiGo to expand it's viewer engagement with VidiGo Visual Radio. Visual Radio enables engaging radio content for multiple platforms like TV, web and mobile. Because of a fully automated workflow there is no need for high costs or extra staff. Fire Radio found the perfect solution in Visual Radio to take the station to the next level merging music video, live presenters and live OB's.

Fire Radio If it's got a screen we need to use it

Triple Broadcast Co. the owner of Fire Radio has experience in high volume hours live TV from other interests. When looking for technology for this project we knew exactly what we needed and were set on high production values, without high running costs. VidiGo's market leading experience, ability to integrate with our existing radio tools, low learning curve and cost effective solution won the order for them. According to Triple CEO Gareth Cottier-Jansen

Gareth continues: Fire Radio wanted to ensure that in a world of smart phones, tablets and connected TV's the content of the station is not just accessible on all devices like a traditional audio only stream, but offers a rich and compelling experience. If it's got a screen we need to use it. Fire Radio will give our audience the right experience at the right time, with radio, TV, web and mobile app all blurring into one. VidiGo tools allow us to take the best of proper TV' production and put in in a radio station. Many competitors have gone for simple Jukebox TV channels as a way of extending their brands, We've gone to the next level merging music video, live presenters, live OB's.

VidiGo Visual Radio

Visual Radio turns radio broadcasting into an entertaining and compelling visual show. It is a full software based workflow that automates an entire video production. The advanced automation possibilities, like automatic camera switching based on measured audio levels and the Sync. Video Clip Starter, allow radio stations to create professional video without the need for extra staff. VidiGo Graphics, which renders web-technology to SDI, is an integrated part of Visual Radio. VidiGo Graphics allows you to add real-time graphics including Social Media and news feeds to the video feed.

VidiGo has set the trend in Visual Radio with fully integrated solutions for the largest commercial and public radio stations around the world. Creating appealing video content from the radio stations distributed by web, mobile and TV broadcast. VidiGo is the only supplier offering a completely software based product line for live video production based on standard IT hardware.

Vision of VidiGo

Having a background in radio, VidiGo understands the culture and the needs of a radio station. We don't bring a traditional TV environment to radio, we extend the existing radio workflow with video. We realized from the start that we shouldn't bother radio professionals with creating video. Therefore we have developed a highly automated software based workflow that can be fully integrated with existing workflows. In a few years we realized to be the market leader in visual radio, which proofs that our vision is right and fits the market demands, according to Hans Krouwels, CEO of VidiGo.

About Fire Radio

Fire Radio is a Local FM station in Dorset, UK which is expanding on DAB Digital Radio across the whole South Coast & West of England. The Triple Broadcast Co, owners of Fire Radio have a strategy to grow by creating brands that engage audiences wherever they want to consume, without old boundaries of broadcast platform and transmitter range. Fire Radio plays hit music, with engaging presenter content that's all about Real Life Right Now'.

About VidiGo

For almost a decade VidiGo is the visionary leader in the broadcast industry, with the first full software based AV-workflow running on standard IT hardware. The core of all VidiGo workflows is DAVE; an in-house developed powerful, low-latency video engine. All VidiGo workflows focus on automation, flexibility and open architecture to make broadcasting easier, faster and cost effective.

VidiGo stands for innovation, reliability, product leadership, and premium support.

VidiGo clients include leading broadcasters, radio stations, sport arenas and video production companies all around the world.

VidiGo offers a full portfolio of broadcasting workflows and solutions

VidiGo Live Multi camera live production suite

VidiGo Visual Radio Quality video content of your radio show

VidiGo Automated Studio Full rundown automation

VidiGo Arena Solutions Boost stadium experiences

VidiGo Toolbox Desktop grabber, Skype to SDI and VLC media plugin

VidiGo Graphics Adobe Air/Flash directly into your live broadcast

VidiGo Playout 24/7 Playout with Adobe Air/Flash graphics

For information about VidiGo please visit www.vidigo.tv

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