A medida que las Telcos de todo el mundo atraviesan diferentes fases de transformaci n digital, uno de los principales retos es liberar capital para respaldar el coste de nuevas iniciativas estrat gicas, a menudo para ofrecer m s servicios y una mayor diferenciaci n de los productos. En consecuencia, reducir u optimizar los costes de los negocios tradicionales o heredados es clave para poder liberar capital.
Apoyar la Nueva Innovaci n
Desde la perspectiva de la televisi n de pago, y a medida que nuestro sector siga encontrando formas innovadoras de reducir la p rdida de clientes, atraer a nuevos consumidores y seguir siendo relevante m s all de la mera agregaci n, surgir n nuevos temas que requerir n inversi n. Estos van desde temas innovadores como la personalizaci n avanzada, programas de recompensas, gamificaci n, caracter sticas sociales, comercio electr nico, juegos y nuevos contenidos para apoyar la transici n a OTT. Esto podr a incluir la ampliaci n del alcance de los deportes en directo o simplemente el apoyo para una lista cada vez mayor de dispositivos soportados.
Como parte de su transformaci n y transici n a OTT, los operadores tambi n pueden ofrecer soluciones h bridas a sus abonados tanto para la televisi n lineal como para OTT. Esto permite a los operadores seguir siendo competitivos mientras se realiza la automatizaci n del acceso, el descubrimiento y la selecci n de contenidos a trav s de m ltiples dispositivos. Pero, aunque los operadores deseen centrarse en nuevas iniciativas, y a medida que OTT se hace m s sostenible desde el punto de vista financiero, la televisi n lineal sigue siendo una importante fuente de ingresos, especialmente para los contenidos premium en directo:
Por qu es clave contar con el Ecosistema de Socios Estrat gicos
En t rminos de optimizaci n de las inversiones para la TV lineal, la flexibilidad y la adaptabilidad se han convertido en criterios clave de xito a la hora de trabajar con socios estrat gicos. Por eso, en NAGRA creemos que es vital proporcionar a los operadores acceso a una lista completa de opciones que no restrinja la elecci n. Esto permite a los operadores de todos los tama os ofrecer pr cticamente cualquier caso de uso. Un rico ecosistema de socios, desde socios de chipsets o fabricantes de dispositivos hasta tecnolog as de seguridad y las m s amplias tecnolog as, proporcionan una gama completa de soluciones listas para usar. Estos est n disponibles en distintos niveles de precios, desde dispositivos de bajo coste hasta avanzados e h bridos. Esto garantiza que las estrategias de los operadores y las opciones de equipamiento no se vean inhibidas por barreras tecnol gicas.
Adem s, a medida que los operadores de televisi n de pago buscan la mejor manera de combinar su servicio de televisi n lineal con OTT a trav s de una nica experiencia unificada utilizando ecosistemas de soluciones como Android TV o RDK, se deben tomar varias decisiones tecnol gicas. NAGRA aborda estas cuestiones ofreciendo soluciones est ndar y a la carta, dise adas para optimizar el tiempo de comercializaci n y cumplir el plan estrat gico del operador.
P ngase en Contacto para Obtener m s Informaci n
NAGRA est ayudando actualmente a Telcos y operadores de televisi n de pago en todo el mundo con sus programas de transformaci n digital. Claro Colombia y StarHub en Singapur son s lo dos ejemplos de c mo las soluciones de NAGRA est n redefiniendo la relaci n suscriptor / operador. Si desea continuar el debate, nos encantar a charlar! Descubra c mo podemos ayudarle a optimizar el coste de sus servicios de televisi n de pago tradicionales o heredados y apoyar la transformaci n de su negocio a trav s de nuestro ltimo Ebook La Nueva Econom a de la Televisi n de Pago. Exploramos c mo la transformaci n digital ha cambiado la industria de los medios y el entretenimiento, y c mo NAGRA est ayudando a impulsar la transformaci n de los negocios de televisi n de pago de nuestros clientes.
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A medida que las Telcos de todo el mundo atraviesan diferentes fases de transformaci n digital, uno de los principales retos es liberar capital para respaldar el coste de nuevas iniciativas estrat gicas, a menudo para ofrecer m s servicios y una mayor diferenciaci n de los productos. En consecuencia, reducir u optimizar los costes de los negocios tradicionales o heredados es clave para poder liberar capital. 
