American Spirit Media Selects Nielsen for Local TV Measurement

Multi-year deal includes Local TV ratings for all six markets and includes Nielsen's Ad Intel

Nielsen's big data + panel solution will power Local TV measurement in 2025

NEW YORK - November 18, 2024 - Nielsen, a global leader in audience measurement, data and analytics, has announced an expanded multi-year agreement for Local TV measurement with American Spirit Media, based in Charlotte, North Carolina. American Spirit has chosen Nielsen as its exclusive measurement partner for Local TV measurement in the six markets where it operates major network affiliated stations (Jackson, MS, Wichita Falls & Lawton, Lake Charles, LA, Wilmington, NC, Toledo and Columbus, GA). This new agreement also includes an expanded set of Nielsen Local TV solutions including Ad Intel, Nielsen's comprehensive source of competitive Local media advertising intelligence..

With Nielsen measurement, American Spirit will have the most holistic view of its audiences across its platforms to better serve advertisers and make critical programming decisions. Nielsen's audience-first approach leverages direct measurement of traditional Over-the-Air television households combined with thousands of cable and satellite households from Nielsen's Big Data providers. These unique assets, backed by best-in-class data science, deliver the most comprehensive, representative and accurate picture of Local TV audiences to broadcasters like American Spirit and their advertising customers.

American Spirit Media is pleased to use Nielsen's industry-trusted Local TV ratings and ad intelligence to power our content and advertising strategies across all of our markets, said Tom Henson, President, and CEO at American Spirit Media. In an increasingly fragmented environment, having the right measurement partner is essential in order to make meaningful decisions and optimize successful strategies for our stations and our advertisers in the years to come.

We're excited to expand our partnership with American Spirit and deliver the critical Local TV insights they need to drive audience and revenue opportunities across their footprint, said Paul LeFort, Managing Director of Nielsen's Local TV business. Our commitment to strong Local media operators like American Spirit is a responsibility we take seriously at Nielsen. The innovation and investment required to measure the dynamic Local TV landscape remains central to Nielsen's mission. With partners like American Spirit, we are energized by the future of Local TV.

About NielsenNielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences-now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact:Sarah Muratore (sarah.muratore@nielsen.com)

LINK:	https://www.nielsen.com/news-center/2024/american-spirit-media-selects...
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