
TVBEurope sits down for a Q&A with Tarif Sayed, president and GM of NDI Global, to discuss his background, his path to NDI, and what makes it a great fit for content creators of all sizes
By TVBEurope Staff
Published: August 11, 2022
TVBEurope sits down for a Q&A with Tarif Sayed, president and GM of NDI Global, to discuss his background, his path to NDI, and what makes it a great fit for content creators of all sizes
target=_blank title=Share on LinkedIn class=share-linkedin>
What's your professional background? Tarif Sayed In the early days of my career, I was in the throes of broadcast, production, and content creation. I worked as an executive producer in a variety of industries including sports, music and documentaries; creating visual content for audiences was not only a career choice but a personal passion of mine.
Shortly after I began my career, I started to focus in on the technology behind content creation and the ways in which technology could produce better end results for audiences. I worked for a variety of companies including Dolby Laboratories as the director of global broadcast services and at Nokia as the head of virtual reality technologies business unit. I joined Nokia in the VR and AR department at an interesting time as those technologies were taking off in 2016 and I worked to further develop how they could benefit content creators in the long run.
After Nokia, I shifted to consulting with a number of companies to grow the business aspect and prepare products for successful launches. Developing the strategy behind how these companies could effectively go to market was what ultimately led me to NDI.
As a rapidly growing company, I saw the success, potential and appeal in new markets within NDI and knew it was on the edge of becoming a phenomenal tool for media creatives globally. I now sit as the president and GM of NDI Global.
What stood (and stands) out for you about NDI? My interest in NDI looks like a Venn diagram of my background and prior career experience. Content creation, technology, and business growth; where the three meet is within NDI.
NDI is built by, and for, content creators, from large broadcasters to individuals and everybody in between. There is an ever-growing number of production technologies becoming a part of the NDI ecosystem every day. And, as I noted, NDI is experiencing exponential growth that needs to be channeled into successful growth.
So, as the President and GM of NDI I am not only applying my expertise in the industry but also my initial passion for content creation. I am eager to work with the NDI team and all of the Vizrt Group to contribute to the success of the company and usher in greater democratisation of the technology for users everywhere.
How do you view NDI's current role in the broadcast industry and where do you see it going? When I attended NAB as president of NDI this April, I engaged in conversation with customers and end users about their recent projects using NDI technology. One minute I would be speaking with tier-1 broadcasters about full NDI enabled remote studios, the next I am talking to an individual who is producing music in real time with bandmates located around the world via NDI.
The latter example is where I see NDI headed in the future. The democratisation of NDI is growing every day, especially since the pandemic began and since the launch of NDI 5. We see content creators using NDI beyond broadcast, in innovative ways our own teams never even imagined. For a band, with members located all over the world, to be playing music in sync via NDI was unthinkable mere years ago. But the vast adoption and growth of NDI has pushed our team to reduce latency at every turn and prioritise what our end users truly need: flexibility.
If the band experiences lag between performers during a live show, the whole experience is ruined for the audience; NDI enables them to feel confident in the content they are producing because it is guaranteed.
For long-term outlooks, look at where you consume video every day. That's where NDI can and will be. Our team sees use cases and beta testing of products for the NDI ecosystem in the security sector, healthcare, drones, education, government, etc. NDI will continue to be the tool to tie together the workflow in, and beyond, the broadcast industry.
Earlier this year NDI released NDIIHX3. Talk us through its purpose and how it helps users. Ultimately, as with any company, NDI aims to provide solutions to any issues they may be facing. At its inception, NDI was designed for high-level video production, and thus high bandwidth consumption. The launch of NDI|HX3 enables our customers, often in the pro AV industry along with some tier 2 and tier 1 broadcasters, to still deliver high-quality images with low latency but with a significantly reduced bandwidth.
NDI|HX3 is the solution for users who require high-quality production but may not have the bandwidth to support traditional NDI. Our team sees NDI|HX3 as a way to enable a greater range of customers to create more quality broadcasts than ever before. Since its announcement in February, countless partners have released NDI|HX3 products that are being implemented far beyond the broadcast industry for limitless content creation by any user.
Grass Valley recently joined NDI's partner ecosystem. What does that mean for customers of both companies? NDI adoption continues to grow with partners integrating the technology into more and more products every day. The partnership between NDI and Grass Valley unlocks an ecosystem for millions of NDI-enabled devices and applications to be used every day by media and broadcast professionals. By integrating NDI into Grass Valley's AMPP, customers in the broadcast tech market are being further exposed to NDI and its capabilities. Along with access
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
03/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/09/2026
The EZDRM approach to Revenue Security on streaming video can be visualized as a multi-dimensional set of solutions. A growing dimension of that approach is the...
03/09/2026
From field capture to management, control and production, Kiloview will demonstrate one connected Hybrid AV-over-IP workflow including a complete 4RU producti...
03/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced Mediagenix Curation, a new...
03/09/2026
LucidLink, the Emmy-winning cloud-native file streaming platform for instant, secure access to large files, today announced the next step in its vision to make ...
03/09/2026
Fraudulent communications purportedly from Screen Australia 3 September 2026
Screen Australia is aware of scam attempts involving fake emails and promotional m...
03/09/2026
AJA Introduces FS8, Next-Gen 12G-SDI/SMPTE ST 2110 Media Processor
Brie Clayton September 2, 2026
0 Comments
AJA Video Systems unveiled FS8, a video a...
03/09/2026
Shooting Deadheading with Blackmagic URSA Cine 12K LF
Brie Clayton September 2, 2026
0 Comments
Bringing a small story to the big screen with dark com...
03/09/2026
OOONA Launches OOONA Go: Professional Localization Management for Small Companie...
03/09/2026
DURHAM, N.C. - East of Texas Durham has officially opened its doors at American ...
02/09/2026
Professional and collegiate clubs, leading vendors discuss current trends in stadium production
On. Aug. 12, the 2026 SVG Venues & Teams Summit explored the ev...
02/09/2026
SoFi Stadium, YouTube Theater, and Hollywood Park have completed an infrastructure upgrade expanding game presentation and broadcast production capabilities acr...
02/09/2026
Comcast Technology Solutions (CTS) has announced a suite of AI-powered workflow applications for broadcasters, content owners, and operators, built on its Video...
02/09/2026
The North American Broadcasters Association (NABA) and the Association of Professional Wireless Production Technologies (APWPT) have announced a partnership to ...
02/09/2026
Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minneso...
02/09/2026
New LED provides enhanced quality control, quicker show prep, detailed productio...
02/09/2026
Combines the Phat Drive with high-voltage valve circuit
The latest pedal from Keeley Electronics combines their popular Phat Mode drive pedal with an all-ne...
02/09/2026
Free version of virtual mixing room plug-in introduced
Lewitt's Space Replicator plug-in provides users with a virtual monitoring environment that aims ...
02/09/2026
Two new mixing & mastering plug-ins revealed
AIR Music Tech have just introduced the Stereophonic Bundle, a pair of processing plug-ins designed to provide ...
02/09/2026
Rohde & Schwarz has achieved initial verification of 3GPP Rel. 17 power-saving f...
02/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
02/09/2026
Why agentic media supply chains need experience design built around visibility, reversibility and human authority
When AI can generate a functional interface ...
02/09/2026
Six-country survey finds 26% of sports fans frequently unable to determine where...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
KOKKEDAL, DENMARK, SEPTEMBER 1, 2026 DPA Microphones announces its new 6388 CORE Headset Microphone, a high-performance directional headset designed for dema...
02/09/2026
Pliant Technologies will highlight its CrewCom CXD 32CF 32x32 Dante /AES67 Digital Audio Network Interface, a powerful connectivity solution designed to expand ...
02/09/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced two enhancements to Teatro Pulse, its end-to-end TV service operation...
02/09/2026
Signiant, trusted by the media industry for accelerated content movement for more than 20 years, will showcase the latest evolution of the Signiant Platform at ...
02/09/2026
With a contractual agreement to supply a leading UK sports broadcaster with outside broadcast services for 104 football matches per season over the next four ye...
02/09/2026
IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...
02/09/2026
PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...
02/09/2026
OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...
02/09/2026
EON Media will make its European debut at IBC2026 (September 11-14, RAI Amsterdam) in the show's Future Tech Zone (Hall 14.FT5). The company is launching it...
02/09/2026
Frequency, the engine behind many of the worlds leading streaming television channels, will demonstrate at IBC2026 how integrating intelligence throughout chann...
02/09/2026
On-device AI platform gives broadcasters and content creators purpose-built tools for real-time vertical video production and AI-enhanced sports coverage...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...