
London-based Whitehouse Post Editor Adam Marshall cuts a gorgeous :60 for Abu Dhabi-based airlines Etihad Airways, via M&C Saatchi Sydney and Director Atanasio + Martinez of Thomas Thomas Films. Flying Reimagined, starring Oscar-winning actress Nicole Kidman, is a tantalizing glimpse into the luxurious five-star amenities that Etihad airline has on offer.
The cinematic piece, paired with an inspirational voice-over by Kidman, follows the actress from the grand halls of the Strahov Library in Prague to the extravagant Louvre Abu Dhabi, while also gliding the viewer through the inside of a lavish Etihad airliner. Marshall's agile edits, married with the directing duo's sumptuous footage, gives the viewer a feeling of being along for the ride.
Credits:
Client: Etihad Airways
Title: Flying Reimagined
Agency: M&C Saatchi Sydney
Regional Creative Partner: Tom McFarlane
Creative Director, Art Director: Michael Andrews
Head of Moving Image, Broadcast Producer: Rod James
Agency: M&C Saatchi Abu Dhabi
CEO: Ahsan Kahlon
Group Account Director: Akanksha Agrawal
Account Director: Judith Du Toit
Production Company: Thomas Thomas
Director: Atanasio + Martinez
Executive Producer: Philippa Thomas
Producer: Trent Simpson
DOP: Daniel Landin
2nd Unit DOP: Jim Jolliffe
Editorial Company: Whitehouse Post
Editor: Adam Marshall
Assistant Editor: Iain Whitewright
Executive Producer: Bebe Kiffin
Producer: Antonia Porter
Post Production: FSM, Sydney
Managing Director, Executive Producer: Rick Schweikert
Producer: Sarah Cloutier
Senior flame compositor: Stu Cadzow
Music, Sound Design: Song Zu Sydney
Composer: Ramesh Sathiah
About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio's deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.
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