Seattle Mariners Launch New ROOT SPORTS Stream DTC App The ViewLift-powered app is available to fans across the Pacific Northwest with or without a cable or satellite subscription. By Jason Dachman, Editorial Director, U.S.
Monday, March 24, 2025 - 1:20 pm
Print This Story | Subscribe
Story Highlights
The Seattle Mariners are latest MLB team to join the Direct-to-Consumer ranks, announcing the launch of the ROOT SPORTS Stream app. The new direct-to-consumer and TV Everywhere streaming app, which was launched in partnership with ViewLift, provides sports fans in the Pacific Northwest access to all ROOT SPORTS programming, including Mariners games, and other Mariners-related content, with no blackouts and no cable or satellite subscription or contract required.
ViewLift powers the ew ROOT SPORTS Stream app for the Seattle Mariners.
Mariners Fans Say Goodby to Blackouts The Stream app is available now for $19.99 per month. Fans who already have the ROOT SPORTS regional sports network through a participating cable, satellite, or streaming provider will be able to authenticate into the new ROOT SPORTS Stream app to access the content at no extra cost.
Our goal is to connect fans to Mariners baseball in as many ways as possible, the team's President of Business Operations Kevin Martinez said in a statement. The new ROOT SPORTS Stream app is an excellent complement to the existing, valuable partnerships ROOT SPORTS has with TV providers to bring Mariners baseball to all fans in the Pacific Northwest.
With the new ROOT SPORTS Stream app fans can see Mariners Baseball and all ROOT SPORTS programming live, including live and on-demand Mariners baseball. The app also offers cross-device access with a user-friendly interface and seamless authentication for existing ROOT SPORTS subscribers.
We know fans are eagerly anticipating Mariners Opening Day and we are thrilled to offer them another way to access ROOT SPORTS, said Sabrina Taylor, Vice President of Affiliate & RSN Operations at ROOT SPORTS. ROOT SPORTS Stream includes new features and a refreshed interface that will appeal to both existing TV Everywhere users as well as new direct-to-consumer subscribers.
The ROOT SPORTS Stream app is available to fans living in the Mariners television territory as defined by Major League Baseball, including Washington, Oregon, Montana, Alaska, and portions of Idaho. The app available now at RootSportsStream and on iOS and Android mobile devices, Apple TV, Android TV and Amazon Fire TV. In addition, the App will be coming soon to Roku, with further device releases planned.
MLB Clubs Continue to Adapt to New Normal for Regional Rights The Mariners are the latest MLB club to announce a DTC streaming option for its in-market fans. Last week, NBC Sports Regional Networks announced a new partnership to stream games direct-to-consumers for three MLB Clubs: Athletics (NBC Sports California), Giants (NBC Sports Bay Area), and Phillies (NBC Sports Philadelphia) - through MLB.TV during the 2025 season. With the NBC regional deals and launch of ROOT SPORTS Stream, 27 of the 30 MLB Clubs now have a DTC streaming option available in market, which effectively eliminates local blackouts for their fans.
As the regional sports landscape continues to evolve and the RSN model suffers from the rise in consumer cord-cutting, MLB clubs are adjusting their business models and incorporating more DTC streaming options. Prior to the 2023-24 season, the Mariners increased their ownership stake in the ROOT SPORTS RSN from roughly 70% to 100% and the goal of a direct-to-consumer option became a top priority.
ViewLift Continues DTC Growth in Regional Sports and Beyond
The ROOT SPORTS Stream app is powered by ViewLift, which now handles streaming platforms for 11 top-tier US professional sports teams.
Our mission is to help leading sports organizations meet their fans where they are-on the devices and platforms they use every day, said Rick Allen, CEO of ViewLift. With the launch of ROOT SPORTS Stream, the Mariners are transforming the fan experience in one of the most innovative tech-forward regions of the country. We're proud to add them to the growing list of pro teams who trust ViewLift to power their direct-to-consumer streaming.
As ViewLift continues to revolutionize how sports content is consumed, its roster now includes streaming platforms for the NHL, and professional teams across that League and the NBA and MLB, as well as the Professional Fighters League, LIV Golf, World Racing Group, and other sports leagues and teams around the world. The company's cloud-based platform provides seamless, buffer-free streaming and supports flexible monetization models, real-time analytics, fan personalization, and rapid deployment. Chris Wagner of OTT Advisors assisted ROOT and the Mariners regarding their digital distribution strategy.
More from Sports Video Group
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...
Seattle Mariners Launch New ROOT SPORTS Stream DTC App The ViewLift-powered app is available to fans across the Pacific Northwest with or without a cable or satellite subscription. By Jason Dachman, Editorial Director, U.S. 
