The DEFINITIVE GUIDE ON HOW TO CREATE A HIT FORMAT

Paris, 24 March 2016 - MIPTV is today publishing an exclusive report entitled The Definitive Guide: How to Create a Hit Format in 10 Lessons , which lifts the lid on the secrets of the international format business.

Authored by the international TV and digital content observatory, The Wit, the 43-page report sets out in 10 chapters how producers can make it to the top with their TV show ideas.

The report includes valuable insights into what are the common ingredients to all best-selling TV formats; and how does one get fresh ideas and build a unique format, whilst preventing copycats. It also explores the best ways to sell ideas to the TV world, adapt them when necessary, and make them last for ever.

In the relatively young format business with huge growth potential, embodied by well-known global brands like The Voice and Got Talent , these are the key questions all producers should ask themselves in the quest for the next TV hit. This report serves as a sort of format bible to answer these questions.

In a market where hits are scarce, competition is fierce, new platforms are multiplying, and the need to minimise risks with proven intellectual properties is growing, this definitive guide shares the findings acquired over The Wit's two decades of format exploration and analysis, and provides genuine inspiration for producers worldwide.

The report comes two weeks ahead of the 2016 MIPFormats, the only specialist trade event for the international formats community, which takes place in Cannes, France, on 2-3 April 2016 ahead of the MIPTV entertainment content market.

For the first time this year, The Wit will be giving MIPFormats participants an exclusive insight into the latest trends in the marketplace, presented by CEO Virginia Mouseler. Two Fresh TV sessions will look at what's hot in entertainment and game show pilots, and the newest in factual entertainment and reality shows. The presentations will also explore the main trends shaping the formats market in 2016.

Format industry veteran Gary Carter, Newen content chief Bibiane Godfroid, and President International, ITV Studios Maria Kyriacou will be the three headline keynotes at MIPFormats. The event also features the annual MIPFormats International Pitch Competition, which for the second time will be backed by global partner all3media International, the distribution arm of the UK's leading TV production group, now in its seventh edition. Producers and creators from around the world are invited to pitch their ideas for new and original, non-scripted entertainment formats before the industry's most experienced format professionals.

DOWNLOAD THIS MUST-READ GUIDE

About MIPTV MIPTV is the world's biggest TV and digital content market powering the unlimited potential of extraordinary stories. In April, professionals from across the TV and digital entertainment ecosystem gather in Cannes, France, to forge partnerships, seal distribution deals, network with their international executive peers, and attend high-level conferences and keynotes. MIPTV is also a key venue for early-stage development and financing deals, content acquisitions and programme sales. And with the MIPDigital Fronts the premier global digital content market empowering the new digital content era and bringing together the new online video ecosystem with the TV industry, MIPTV anticipates and shapes the future of entertainment. http://www.miptv.com



About MIPFormats MIPFormats is the incubator for big ideas, the next wave of must-see formats. Taking place two days before MIPTV, MIPFormats is the only specialist conference for the global formats community where the world's leading producers, commissioners, buyers and distributors discover the very best in entertainment formats. www.mipformats.com

LINK:	http://pressroom.miptv.com/press-release-en-2016/the-definitive-guide-...
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