Ease Live Granted US Patent for Technology Powering Perfe...

Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interactive live viewing experiences across streamed sports and entertainment. The patented technology ensures that the interactive data remains accurate and in sync with the stream at all times regardless of device or platform so that stats, quizzes, polls, replays, sponsor graphics, contextual advertising and other on-stream elements align precisely with the live action.

The patent (No. 12,556,777) marks a significant milestone in the company's ongoing mission to redefine sports viewing. It reflects Ease Live's innovative work over the past decade delivering accurate, scalable interactive overlays to millions of viewers for some of the world's leading sports leagues, broadcasters and streaming platforms.

This patent reflects years of innovation and close collaboration with our partners across the global sports and live streaming ecosystem, said Kjetil Horneland, Chief Executive Officer of Ease Live. In solving one of the core challenges in streaming interactivity ensuring that data and graphics always match the moment being watched it underpins state-of-the-art fan engagement and creates new commercial opportunities for content owners, broadcasters and rights holders.

With this patent, Ease Live reinforces its position as a leader in interactive video technology, as the industry continues to evolve towards more personalised, engaging and monetisable streaming experiences.

Ease Live's technology enables seamless interactivity across web, mobile or connected TVs whether audiences are watching live, on delay, or pausing and resuming the stream. By combining real-time data and viewer-controlled features, Ease Live transforms passive viewing into dynamic engagement. At the same time, it unlocks powerful new revenue opportunities through perfectly timed hyper-contextual advertising and sponsorship tied to key game moments.

Across sports that include basketball, baseball, ice hockey, football, tennis, padel and motorsport, Ease Live creates an interactive environment where the stream itself becomes the interface. As a three-pointer drops, a home run is hit, a goal is scored, or a match point is won, real-time overlays appear natively over the video enabling interactive features without interrupting the action.

Built on its patented graphical overlay technology, the Ease Live platform enables fans to explore deeper layers of content, jump to instant highlights, or engage with polls, trivia and other real-time features directly on-screen. These high-intensity moments become premium revenue opportunities, with context-aware ads seamlessly integrated via the overlay all while preserving a clean, immersive viewing experience.

LINK:	https://kitplus.com/news/ease-live-granted-us-patent-for-technology-po...
	See more stories from tvbay

North America Stories