EditShare Highlights Flow Production Asset Management at NAB; Advanced Metadata Customization and Automation Capabilities Drive Efficiency for Production and Post

15/06/2017

EditShare Highlights Flow Production Asset Management at NAB; Advanced Metadata Customization and Automation Capabilities Drive Efficiency for Production and Post Facilities transform management of content, formats, QC and cloud workflows

Basingstoke, UK - April 6, 2017 - EditShare a technology leader in intelligent shared storage and media management solutions, will be meeting with customers and attendees at NAB 2017 to discuss the advancements in the EditShare Flow production asset management (PAM) platform and the various workflow scenarios in which Flow can bring significant efficiencies. The expansive PAM solution adds an intelligence layer to EditShare shared storage solutions, offering extensive content indexing, search and automation capabilities to productions. The open platform also integrates a wide range of third-party solutions including Quality Control (QC) and file transfer system, connecting production and post processes for greater oversight of important media processes.

Poorly managed content affects the bottom line. Whether it's time spent shooting content that never gets cataloged and never sees the edit room as it's completely unsearchable, or 10 people searching for a missing graphic or audio file that is needed for a deliverable. Maybe you find it, maybe you don't. Regardless the reason, the outcome is the same: a loss of content use, man hours and a very real potential for significant revenue loss. None of it is good for business, and it can all be resolved through our Flow production asset management solution, comments Howard Twine, director of software strategy, EditShare. When people think of PAM, they think complicated. But the evolution of Flow has really adapted well to today's production and post-production environments. Features and menus mimic familiar production tasks, making it easy to step into the application. The turnkey platform is incredibly easy to roll out. Given this simplicity, as a facility, you really cannot afford to go without a PAM solution in 2017.

Readers can download Howard Twine's report on the value of production asset management solutions as well as the EditShare white paper on production asset management and hybrid cloud workflows at www.editshare.com/white-papers.

Attendees can book a private demonstration with an EditShare expert (booth SL9716) to discuss their workflow needs and how EditShare solutions can help at: www.editshare.com/book-nab-demo.

Support Remote and Cloud Workflows Efficiently and Securely For remote workflows, Flow includes the web-based AirFlow and Flow Story applications. AirFlow allows staff to search, log, edit and play proxies in a web browser from any location. Users can securely download and upload proxy or high-resolution media from on-premise EditShare storage systems from anywhere in the world. With the same remote yet secure access to on-premise EditShare storage, the new Flow Story application lets editors and production teams directly assemble content, add voiceovers and collaborate with other NLEs for finishing, delivery or playout of packages beyond the borders of the facility.

Cost-Effective, Secure Proven Hybrid Workflow While the reality of cost-efficient, secure cloud-based post-production is still in the distant future, hybrid cloud workflows provide the next logical step. EditShare's hybrid solution combines current in-house storage with web-based tools, offering a safe, convenient and cost-efficient way to leverage the benefits of the cloud while minimizing the risks. The IBC2016 Innovation Award winner for content management, the combination features XStream EFS storage with integrated Flow, AirFlow and Flow Story for complete collaboration anywhere in the world.

EditShare Press Briefings at NAB 2017 Members of the media are invited to contact Alex Molina at This email address is being protected from spambots. You need JavaScript enabled to view it. -- to schedule a press briefing with an EditShare expert during NAB 2017.

About EditShare EditShare is a technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV, and film industries. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and Lightworks - the world's first 3-platform (Windows/OS X/Linux) professional non-linear video editing application.

2017 EditShare LLC. All rights reserved. EditShare is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.

Press Contacts Alex Molina

Zazil Media Group

(e) This email address is being protected from spambots. You need JavaScript enabled to view it. --

(p) 1 (617) 834-9600

LINK:	http://www.editshare.com/news/pr-nab17-flow-pam...
	See more stories from editshare

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026