Sony Pixel Power calrec Sony

Elemental Delta Originates New Era of Intelligent Video Delivery at IBC04

12/09/2014

(12/09/2014) Elemental Technologies, a leading supplier of software-defined video solutions for multiscreen content delivery, today announced the launch of Elemental Delta, a video delivery platform that helps content owners and distributors add new time-shifted services, reduce distribution costs and more precisely manage content in multiscreen delivery deployments. After extensive testing, initial customers include major telco, over-the-top TV (OTT), broadcast, satellite and mobile operators in the U.S., Europe and Middle East.

Time-shifted services enrich live TV experiences, can be adapted for multiscreen viewing and offer new ways to package live content alongside targeted advertising. Increasingly, consumers expect their video anywhere, on any device and want to view that content with DVR controls like time delay, pause or repeat. Between 2011 and early 2014, the number of urban television consumers watching time-shifted content increased from 30% to 43%.

Elemental Delta supports multiscreen delivery of advanced live-to-VOD services such as:

Catch-up TV: Enabling viewers to replay TV shows broadcast hours or days earlier, catch-up TV allows pay TV operators to offer an alternative to on-demand movies and to monetize content through targeted advertising.

Start-over TV: Time-shift TV controls let viewers replay a live broadcast already underway from the beginning and to switch back to a real-time broadcast feed. Targeted advertising streamed on top of existing commercial breaks offers distributors a new monetization avenue.

nPVR: DVR controls, which enable creation and storage of live TV content recordings for playback on any device, are increasingly included as a component of pay TV subscriptions. nPVR capabilities help build customer loyalty and increase content consumption.

Elemental Delta combines just-in-time (JIT) packaging, origin services, intelligent caching, dynamic ad insertion and replacement, and end-to-end encrypted content protection functions in a single platform. The platform reduces multiscreen system complexity with the ability to transform any input into any output for high-quality, secure video delivery. The IP video delivery solution lowers storage, bandwidth and transit costs and helps content providers mitigate distribution expense by taking ownership of greater portions of the delivery infrastructure.

Increased demand for mobile content and apps is due to the proliferation of smartphones andtablets. These devices, with their advanced multimedia capabilities, are driving the rapid consumption of dynamic and rich mobile content, such as streaming HD video and access to the cloud. The surge in mobile users accessing more dynamic content on various devices poses a key performance issue, such as slow response times and higher level of packet loss due to the nature of the unreliable mobile network environment, wrote Vincent Fu, Principal Research Analyst and Akshay Sharma, Research Director for Gartner.

This necessitates a new class of video delivery infrastructure, such as Elemental Delta, that is specifically architected for multiscreen content delivery and emerging, value-add live-to-VOD services, said Aslam Khader, chief product officer for Elemental.

Unlike generalized multiscreen delivery services, Elemental Delta provides on-the-fly support for all major adaptive streaming protocols, compression formats, and multiple digital rights management (DRM) systems within a single framework. Among supported protocols are HDS, HLS, Smooth Streaming and the MPEG-DASH standard, which supports on-demand, live and time-shift applications and services. Elemental Delta handles H.264 delivery as well as the new high-efficiency video coding (HEVC/H.265) codec needed for next-generation video delivery. To secure content, the platform combines embedded encryption and decryption capabilities with JIT DRM wrapping, enables protected assets to be stored and moved efficiently through the network and applies DRM in real time upon delivery. Finally, Elemental Delta has built-in failover and redundancy, whether on the ground or in the cloud.

Elemental Delta enables video providers to leverage a single multiscreen delivery workflow for every connected device, eliminating the management of multiple CDNs and network topologies, said Khader.

Software-Defined Video

A complement to existing CDN topologies, Elemental Delta is based on Elemental's software-defined video approach that allows video providers to run software across an optimal combination of dedicated and virtualized resources in private and public data centers. Together, Elemental Delta and software-defined infrastructure enable easy integration of live-to-VOD services into existing broadcast workflows, from live broadcast capture to video encoding at the network edge. Elemental Delta is available as a cloud service, VM subscription, or appliance.

Elemental at IBC 2014

Elemental will feature its full suite of software-defined video solutions at IBC 2014September 12 - 16 at the RAI Exhibition and Convention Centre (Hall 4, Stand 4.B75) in Amsterdam. The company will demonstrate how its video processing and delivery products can automate repurposing of live video content for on-demand catch-up TV, pause TV, and nPVR video services and support end-to-end content encryption, integration of third party DRM technologies and ad insertion for content monetization. Elemental will also showcase its leading HEVC and 4K UHD TV video processing; software updates to its Elemental Live and Elemental Stream products -- including support for new HEVC and 4K UHD services at 50/60 frames per second and 10-bit color; and, Elemental Cloud for live and on-demand video processing and delivery in pure cloud and hybrid ground-cloud deployments. Elemental is named as a technology enabler to the BBC and Turner Sports, both o
LINK: http://www.live-production.tv/news/products/elemental-delta-originates...
See more stories from liveproduction

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

15/06/2025

Music Production for Women free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

15/06/2025

Jason's Piano & API Drums instruments from Sulcata Sound

Composer/producer launches free virtual instruments Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...

14/06/2025

Pluto TV Adds All Womens Sports Network's FAST Channel

NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...

14/06/2025

Scripps Inks Multiyear Agreement for WNBA Games on Ion

NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...

14/06/2025

NAB Highlights Hidden Importance of Spectrum in Major Sports Broadcasting

WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...

14/06/2025

1.0 Sunset, BPS and NextGen Broadcast's Potential Dominate ATSC Meeting

WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...

14/06/2025

Samba TV and Acxiom Announce Massive 40-market Global Expansion

SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....

14/06/2025

MPW announce free in-person workshops

July 2025 in Dublin, Berlin, Amsterdam & London Photo: Thea Martre Music Production for Women (MPW) have announced that they will be running a series of fo...

14/06/2025

San Francisco State University's School of Cinema Uses Blackmagic Design

San Francisco State University's School of Cinema Uses Blackmagic Design Brie Clayton June 13, 2025 0 Comments More than 40 Blackmagic Design came...

14/06/2025

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast

Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast Jessie Electa Petrov June 13, 2025 0 Comments The 2025.5 release helps artists work more...

14/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025 Brie Clayton June 13, 2025 0 Comments Next-gen frame addresses diverse rackmount needs wit...

13/06/2025

Prime Minister: A Behind-the-Scenes Look at a Leader Who Champions Kindness

(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...

13/06/2025

Materialists' Director Celine Song Reveals the Inspirations Behind the Film's Soundtrack

Photo credit: Atsushi Nishijima If you're a true lover of rom-coms, chances...

13/06/2025

Pure Drama and Fierce Rivalries set to dominate the world's most iconic sporting event

Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...

13/06/2025

Press Release: NFVF Opens Call for Public Film Screenings on GBV Awareness as South Africa Confronts Ongoing Femicide Crisis

Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...

13/06/2025

Central Texas Storm Knocks out KTXS Tower, Severely Damages Building

ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....

13/06/2025

Berklee's Music Business/Management Department Recognized by the Music Biz Association

Berklee's Music Business/Management Department Recognized by the Music Biz A...

13/06/2025

ATSC Honors Aldo Cugnini, Clarence Hau

WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...

13/06/2025

ESPN Doubles Down on Immersive Fan Experience for UFL Championship

(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...

13/06/2025

Soulyft Audio release Chime

New iPad/iPhone synth App announced Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...

13/06/2025

HBO Max Plans July Launches in 12 New Markets

LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...

13/06/2025

Verbit Launches Speaker Identification for Live ASR Broadcast Captions

AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...

13/06/2025

FCC's Anna Gomez Meets with TV Networks, Studio Execs and Unions

WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...

13/06/2025

House Passes Rescission Package That Would Claw Back CPB Funding

WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...

13/06/2025

AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 202...

At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...

13/06/2025

National CineMedia Selects Operatives Suite of AI-Based C...

Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...

13/06/2025

Manfrotto Unveils Unique New Tripod System for Mirrorless...

Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...

13/06/2025

Synamedia unveils security enhancements to its Media Edge...

Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...

13/06/2025

LiveU Strengthens Presence in DACH Region with Strategic...

LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...

13/06/2025

Chaos Adds AI Tools Faster Animation Renders and More Sty...

Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...

13/06/2025

PALI's Nena Music Video Shot with Blackmagic Design

PALI's Nena Music Video Shot with Blackmagic Design Brie Clayton June 12, 2025 0 Comments Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...

13/06/2025

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets

OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets Brie Clayton June 12, 2025 0 Comments The motion design and production ...

13/06/2025

On Chick Coreas Birthday, a Newly Uncovered Archival Release

On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...

13/06/2025

RT Seeks Expressions of Interest for on-air presenting roles on RT Radio 1 and RT News & Current Affairs Output

In fulfilment of a recommendation by the Government's Expert Advisory Commit...

13/06/2025

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the Growth in Cloud Storage

SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...

13/06/2025

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup The Most Ambitious Thing We've Ever Done in the U.S.'

SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...

13/06/2025

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE for Sports Fans Can Deliver Real ROI

New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...

13/06/2025

Pitch Perspective: Where's Next for Specialty Cameras in Soccer?

Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...

13/06/2025

Premiership Rugby Final 2025: Vintage Clash Between Bath and Leicester Gets Full TNT Sports Treatment with AR, RefCam 3.0 and Player Mic

Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...

13/06/2025

Premiership Rugby Final 2025: TNT Sports Gears Up for Bath vs Leicester Battle with Huge Uptick in Season Audience Views

Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...

13/06/2025

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Nearly 100 Mics to Enhance Audio

NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...

13/06/2025

New FSWX signal and spectrum analyzer with novel architecture overcomes limits of todays analysis methods

New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...

13/06/2025

2025-05-28

Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...

13/06/2025

2025-06-09

CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...

13/06/2025

2025-06-10

At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...

13/06/2025

NVIDIA and Deutsche Telekom Partner to Advance Germany's Sovereign AI

Industrial AI isn't slowing down. Germany is ready. Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...

12/06/2025

Spotify's Heart & Soul Initiative Brings Mental Health Support to Artists and Creators Worldwide

In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...

12/06/2025

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celebration

50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...