Sony's New 9 Camera Revolutionises the Professional Imaging Market

Groundbreaking Full-frame Mirrorless Camera Delivers Unmatched Speed, Versatility and Usability

World's first[i] full-frame stacked CMOS sensor, 24.2 MP[ii] resolution

Blackout-Free Continuous Shooting[iii] at up to 20fps[iv] for up to 241 RAW[v]/ 362 JPEG[vi] images

Silent[vii], Vibration-free shooting at speeds up to 1/32,000 sec[viii]

693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second

Extensive professional features including Ethernet port for file transfer, Dual SD card slots and extended battery life

5-axis in-body image stabilisation with a 5.0 step[ix]shutter speed advantage

Sony today introduced its new revolutionary digital camera, the 9 (model ILCE-9).

The most technologically advanced, innovative digital camera that Sony has ever created, the new 9 offers a level of imaging performance that is simply unmatched by any camera ever created - mirrorless, SLR or otherwise.

The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shootingiii at up to 20fpsiv, 60 AF/AE tracking calculations per second,[x] a maximum shutter speed of up to 1/32,000 secondviii and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS CMOS sensor - the world's first of its kind - which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras[xi]. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximises overall performance.

This industry-leading speed and innovative silent shootingvii is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.

The new 9 also features a vibration free, fully electronic, completely silent anti-distortion shuttervii with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation. To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there are i a wide variety of new settings, controls and customisability options that are essential for working professionals.

A New Standard of Speed and Focusing Accuracy

Critical to the record-breaking speed of the new 9 is the combination of the new stacked 24.2 MPii Exmor RS image sensor, new BIONZ X processor and front end LSI.

The immense processing power from these new components allows for faster AF/AE calculation while also reducing EVF display latency. The processor and front end LSI are also responsible for the larger continuous shooting buffer, enabling photographers to shoot at a blazing 20 fpsiv with continuous AF/AE tracking for up to 362 JPEGvi or 241 RAWv images.

The camera's innovative AF system tracks complex, erratic motion with higher accuracy than ever before, with the ability to calculate AF/AE at up to 60 times per secondx, regardless of shutter release and frame capture. Further, when the shutter is released while shooting stills, the electronic viewfinder functions with absolutely no blackout[xii], giving the user a seamless live view of their subject at all times. This feature truly combines all of the benefits of an electronic viewfinder with the immediacy and in the moment advantages that not even the finest optical viewfinders can match, and is available in all still image modes[xiii] including high speed 20 fpsiv continuous shooting.

With 693 focal plane phase detection AF points covering approximately 93% of the frame, the camera ensures improved precision and unfailing focus in scenes where focus might otherwise be difficult to achieve. The Fast Hybrid AF system - pairing the speed and excellent tracking performance of phase detection AF with the precision of contrast AF - achieves approximately 25% faster performance when compared with 7R II, ensuring all fast-moving subjects are captured.

Professional Capabilities in a Compact Body

Sony's new full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style.

The 9 features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The new Tru-Finder, which is the highest resolution viewfinder Sony has ever incorporated in an camera, features an optical design that includes a double-sided aspherical element, helping it to achieve 0.78x magnification and a level of corner to corner sharpness that is simply outstanding. The EVF also utilises a ZEISS T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.

This all adds up to a luminance that is 2x higher than the XGA OLED Tru-Finder from the 7R II, creating a viewfinder image with a brightness level that is nearly identical to the actual scene being framed, ensuring the most natural shooting experience. The frame rate of the Tru-Finder is even customisable, with options to set it for 60 fps or 120 fpsxiii to best match the action.

The 9 is equipped with an innovative 5-axis image stabilisation system that provides a shutter speed advantage of 5.0 stepsix, ensuring the full power of the new sensor can be realised, even in challenging lighting. With a simple half press of the shutter button, the effect of the image stabilisation can be monitored in the viewfinder or on the LCD screen, al

LINK:	http://presscentre.sony.eu/pressreleases/sonys-new-a9-camera-revolutio...
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