THE AICP NEXT AWARDS PREMIER AT THE NYU SKIRBALL CENTER NEW YORK, June 10, 2014 The AICP Next Awards debuted tonight at The NYU Skirball Center in New York City. The AICP Next Awards is one of the tent pole events of AICP Week which also includes the AICP Directors Lectures Series at MoMA, and the premiere of the AICP Show: The Art & Technique of the American Commercial. Gerry Graf, Founder/Chief Creative Officer of Barton F. Graf 9000, served as this year's AICP Next Awards Judging Chair. This year's winners along with all AICP Next Awards winners are available for viewing at the newly redesigned www.aicpawards.com. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents from each category select The Most Next Award (Best in Show) from among the winners. This year's Most Next honor went to A Boy & His Atom for IBM out of Ogilvy. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. The grant was directed to P-TECH (Pathways to Technology) High School in Brooklyn. The Jury Presidents were: Rob Reilly, McCann (Integrated Campaign); Mark Waites, Mother (Experiential); Colleen DeCourcy, Wieden Kennedy (Social); Jaime Robinson, Pereria & O'Dell (Product Integration); Chloe Gottlieb, R/GA (Website/Microsite); Jeff Benjamin, JWT (Mobile); Tiffany Rolfe, co:collective (Cause Marketing); and Jeff Kling, Fallon (Viral/Web Film). Design and production company Trollb ck Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the Next Awards premiere.
Graf served as master of ceremonies at the Next Awards debut. In addition to unveiling the winners, the two winning Integrated Campaigns 350 Action's Climate Name Change out of Barton F. Graf 9000 and Volvo Trucks' 360 Chase & Live Test Series via Forsman & Bodenfors were presented as case studies.
The Next Awards winners are:
NEXT INTEGRATED CAMPAIGN
Volvo Trucks Live Test Series Integrated Campaign
Production/Development Company: The Chase 360 : B-Reel
Advertising Agency: Forsman & Bodenfors
350 Action Climate Name Change
Production/Development Companies: Furlined, Big Sky Edit, Barton F. Graf 9000
Advertising Agency: Barton F. Graf 9000
NEXT EXPERIENTIAL
Heineken Departure Roulette
Production/Development Company: Legs Media
Advertising Agency: Wieden Kennedy New York
Director: Dan Levin
Tourism Victoria Remote Control Tourist
Production/Development Companies: Tool, Exit Films
Advertising Agency: Clemenger BBDO Melbourne
Director: Jason Zada
Coca-Cola Small World Machines
Production/Development Companies: Highlight Films, The Super Group
Advertising Agency: Leo Burnett Sydney/Chicago
NEXT SOCIAL
Lowes Vine Fix in Six Campaign
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli
Heineken Crack The US Open
Production/Development Company: Lovely Giant
Advertising Agency: Wieden Kennedy New York
TNT Mob City Twitter Script
Production/Development: Deutsch New York
Advertising Agency: Deutsch New York
NEXT PRODUCT INTEGRATION
Hyundai The Walking Dead Chop Shop App
Production/Development Companies: Bossa, Biscuit Filmworks
Advertising Agency: INNOCEAN USA
Contributing Companies: Initiative , Big Block, Future US, Inc, Skybound Entertainment
Skype Born Friends Family Portrait
Production/Development Companies: Station Film, Umlaut Films, One Union Recording
Advertising Agency: Pereira & ODell
Century 21 Breaking Bad
Advertising Agency: Mullen
NEXT WEBSITE/MICROSITE
Electronic Arts Life Size Messi
Production/Development Companies: Resn, Assembly
Advertising Agency: Wieden Kennedy Amsterdam
Lowes Fix in Six Tumblr Page
Production/Development: BBDO New York
Advertising Agency: BBDO New York
Director: Meagan Cignoli
Type Directors Club What Happens When Typography Becomes Conscious?
Production/Development Company: Mr Henry
Advertising Agency: COLLINS
Production Company: Hugo & Marie
Director: Mario Hugo
NEXT MOBILE
Nike The Nike SB App
Production: R/GA New York
Advertising Agency: R/GA New York
Heineken Crack The US Open
Production/Development Company: Lovely Giant
Advertising Agency: Wieden Kennedy New York
UNICEF Tap Project 2014
Production/Development Company: Modern Assembly
Advertising Agency: Droga5
NEXT VIRAL/WEB FILM
Volvo Trucks The Epic Split
Production Company: Folke Film
Director: Andreas Nilsson
Advertising Agency: Forsman & Bodenfors
IBM A Boy and His Atom
Production Company: 1st Ave Machine
Director: Nico Casavecchia
Advertising Agency: Ogilvy New York
350 Action Climate Name Change
Production Company: Furlined
Director: Ted Pauly
Advertising Agency: Barton F. Graf 9000
NEXT CAUSE MARKETING
Mimi Foundation If Only For A Second
Production/Development Company: Prodigious
Film Director: Coban Beutelstetter
Photographer: Vincent Dixon
Advertising Agency: Leo Burnett France
350 Action Climate Name Change
Production Company: Furlined
Director: Ted Pauly
Advertising Agency: Barton F. Graf 9000
Not Impossible Labs Project Daniel: 3D-Printing Prosthetic Arms for Children of War Torn Sudan
Production/Development Company: The Ebeling Group
Director/Producer: Mick Ebeling
Advertising Agency: Not Impossible La
Sponsors help make all of the events during AICP Week possible. AICP's Partners, who support all AICP events throughout the year, are: CAP
