Upfronts 2017: Schedules Still Matter, Says CBS

14/06/2017

Upfronts 2017: Complete Coverage

Late Show band Jon Batiste and Stay Human started off CBS 95-minute upfront presentation at Carnegie Hall, before ad sales chief Jo Ann Ross stepped out. She took shots at the digital competition, a theme in the 2017 upfronts, and talked up the new CBS Customized Data Solutions.

Data plus eyeballs is a combination that works, she said.

Late Show host Stephen Colbert then came on stage for a musical number, and some shots at President Donald Trump and the FCC. He said he and Trump have more in common than one might think. We're both TV hosts who spend most of our time talking about Donald Trump.

Watch Trailers for Star Trek: Discovery,' Young Sheldon' and More

He then introduced CBS Chairman and CEO Leslie Moonves, who noted how Colbert had gained more than a million new viewers-and three lawyers.

Thanks to modern technology, Moonves said the network's total audience is greater than it was in 2000.

Great content is always king, he said.

Moonves saluted his news division, and the CBS This Morning crew, then introduced anchors Charlie Rose, Gayle King and Norah O'Donnell. He saluted 60 Minutes, which kicks off its 50th season, and will feature Oprah Winfrey among its news gatherers.

The show then shifted to sports, with Jim Nantz and Tony Romo stepping onstage, Romo talking about pulling back the curtain on other quarterbacks when he moves into the booth.

Related: CBS Reveals Schedule, Will Preview Young Sheldon' Sept. 25

Moonves told Giants fans it will be a lot better to see Romo in a CBS blazer than in a Cowboys jersey. So, you're welcome, he said.

Marc DeBevoise, president and chief operating officer of CBS Interactive, then went to center stage to talk about the network's digital business. He noted that CBS Interactive is the No. 7 digital company in the nation. He spoke of CBS All Access, CBSN and Showtime OTT as successful digital players.

DeBevoise said Star Trek: Discovery's first season on CBS All Access will feature 15 episodes. Attendees then caught a two minute reel of the series, which debuts in the fall.

The Late Late Show host James Corden, in a Star Trek shirt, then popped out onstage. After some Star Trek jokes, he poked fun at TV networks bringing back old shows such as Will & Grace and American Idol. This is like your own personal Groundhog Day, he told the crowd.

Big Bang Theory star Jim Parsons came out to talk about the CBS schedule for fall, including Big Bang spinoff Young Sheldon. Attendees caught a sizzle reel for the show.

Other new shows shared with the crowd via video were dramas SWAT, Wisdom of the Crowd and Seal Team, and comedies 9JKL and Me, Myself & I.

Senior Executive VP of primetime Kelly Kahl then came out to share the fall schedule. Stressing the importance of a schedule, he said two-thirds of CBS viewing is live.

LINK:	http://www.broadcastingcable.com/news/programming/upfronts-2017-schedu...
	See more stories from bandc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026